SEO and SEO training, Montreal

The presence of SMEs and SMIs on the Internet is now essential in Quebec as elsewhere… But what presence without referencing?

In 2023, the importance of SEO and SEO training for entrepreneurs and SMEs, or business leaders in Montreal, is surely one of the most useful skills!

The SEO that allows a site to reach the first page on Google’s SERP today is through the triple combination of quality coding free of blocking factors, quality content marketing oriented content and a network / profile of quality inbound links that is constantly evolving. While the code part can be quickly corrected, writing your pages, articles and product sheets involves a production effort whose technical side may seem restrictive. The network of inbound links (link pointing to your site) that will make your reputation on the web is, on the other hand, an in-depth work accessible to all but terribly time-consuming!

Montreal, being a dynamic metropolis and a digital hub in North America, is full of training and sessions for professionals and amateurs wishing to master the art of natural referencing (SEO). Here is an overview of the possibilities offered for SEO training in Montreal:

SEO training in specialized web agencies

Like ours! We have been specializing in SEO in Montreal since 2010, which means, first of all, that we have experience in several markets. We know the local market, consumption habits,

• SEO Training in Institutes and Specialized Schools

Several institutions offer training focused on digital and SEO. These programs are often designed by experts in the field and cover the basics as well as advanced techniques.

• SEO training in CEGEPs and Universities:

Some CEGEPs and universities offer specialized modules or courses in digital marketing and SEO. It is advisable to consult their respective programs for more details.

• SEO training in Private Webmarketing Schools:

These institutions focus exclusively on the web and often offer practical and up-to-date training.

• SEO training in Workshops and Workshops

Many SEO experts regularly hold workshops in Montreal. These sessions are often very practical and allow for a direct exchange with professionals in the field.

• SEO training in Seminars and Conferences

Every year, Montreal hosts several conferences on digital marketing and SEO. These events are an opportunity to learn about the latest trends, hear from renowned speakers and network.

• Online training

Although it is not exclusive to Montreal, several online platforms, such as Udemy or Coursera, offer quality SEO training. Some Montreal agencies also offer webinars or online sessions.

• Groups and Associations

Joining SEO groups or associations in Montreal can be a great way to learn. These groups often organize meetings, workshops and exchanges between members.

Points to consider before choosing a course:

• Certification: Some courses offer certification upon completion, which can enhance your resume.
• Content Update: The field of SEO is changing rapidly. Make sure the training is regularly updated.
• Practice vs. Theory: Focus on training that offers a good balance between theory and practice.

SME SEO and the optimization of your site

The support that the SEO agency offers consists, over time and with modifications, of making the client more and more autonomous. The referencing of a website is never definitively acquired. It must be maintained, refined, refined.

It consists of:

• An audit that identifies the factors blocking your SEO.
• A study of keywords and their ” SEO feasibility” (you participate).
• Consulting on site architecture/ergonomics.
• Fix code and SEO tags (you or your webmaster implement them).
• Advice and strategy in content production (You will write your texts).
• Internal networking recommendations.
• Identification of backlinks within reach of your site.
• Short or full positioning reports

Naturally, if you don’t have the time or interest, we will take care of your site on services such as:

• Backend optimization , code correction.
• Identification of key words/phrases on each page in line with the site.
• Menu prioritization / navigation ergonomics.
• SEO for better SEO / optimization of your texts or
• Writing your content .
• Creation of the internal meshing.
• Backlink creation .
• Switch to WordPress CMS.
• Optimized search engine oriented translation.
• Administration of your site (Webmaster)

• All practices assimilated black hat !
• Link farm, satellite sites, cloaking.
• Spam campaign

Why is your website not well referenced?

Creating and putting your website online was a kind of adventure. You put all your heart into it, your photos and your texts. A talented graphic designer has made you a perfect mockup. How much is that now? one, two, three years? That you are looking for yourself on a query like “Monmetier-Maville” and that you click to the 5th page to find yourself.

You like to take care of your site, you have read about SEO, but you lack time, lack information on the evolution of the criteria supported by search engines. With more than 200 criteria in the Google algorithm and 350 admitting changes per year, it’s not easy to position yourself, it’s a bit of a jungle.

Start by participating in the SEO café (it’s free) or give a call, your interlocutor will take the time to explain the basics.

We often call the SEO consultant as we call a firefighter, he notes many blocking factors, sometimes even advises you to change platforms – the graphic designer has worked with frames, everywhere and your texts are images*, your site is in flash, or, more fashionably, in ajax or paralax.

These choices are indeed “fun” but involve a superior SEO job that most developers and graphic designers don’t know about.
This change of platform is often less expensive than an improbable or lost optimization.

* Classic example

SME SEO trains you in web referencing

• SEO Training
• SEO Lesson Plan
• Optimized Web Writing Training
• from 16 to 48500 visits per month

SEO training and course references

• Référencement PME is a member of Doyouseo, the association of SEO experts in Quebec.
• Kristof is a speaker for Challenge Action, and gives SEO training conferences 4 times a year.
• Approved by coursici.com for SEO in Quebec
• Trainer-lecturer for the CCIFC in Montreal (French Chamber of Commerce in Canada).
• Report of the participants in the conference given at the Acton Vale Chamber of Commerce.
• Trainer for Web agencies or content providers
  • Grisgris
  • Textual
  • Powersurfer
  • Titeperinne
  • Web-Effect
  • Challenge action
  • Appcom
  • Virus Health Communication
  • Koncept Web
  • Theme-WordPress- English