WordPress recommended by Matt Cutts

Charisma, humor, Matt Cutts ‘ appearances are always tasty moments. It is true that its presentation has changed little in the last 4 years. It is also true that at each of his conferences he would prefer to address SEO beginners rather than the crowd of specialists eager for new information that usually flock to them.

Finally, although he is recognized for a crazy talent in mastering the artistic vagueness on the communication of certain information, certain points, he retains a strong power of attraction, not to say seduction.

He is participating here in the 2009 San Francisco conference-forum (free translation of WordCamp) by providing strong support to the WordPress platform. This 46mn video is of course in English, I summarize the essentials…

WordPress: SEO-ready and ideal

• It’s a great choice because all SEO tasks are simplified, “its” mechanics save a lot of time.

Plug-ins ready to be activated with one click,

In particular, it recommends:
• Akismet (anti-spam)
• Coockies for comments ( antispam)
• Enforce preference (automatic redirection)
• Feedburner (Flux compatibility)
• Wp Super cache (acceleration loading time)

Three internal functions for less hassle:

• Automatic platform updates
• The primary directory is protected
• Canonical identification is systematic

Advice on use and ergonomics

• Rewrite your URLs so that they are readable, include a keyword and preferably use hyphens as separators.
• Use the right keywords in your categories
• Take advantage of the “article on the same theme” section, if a user has read your article, he will have an immediate incentive to read another of your posts.

WordPress-specific security tip

• Limit access to your /wp-admin to your IPs using the .htaccess
• Install Bullet Proof
• Change your pass often, don’t keep “admin”
• Install a Locker

Use Google webmaster tool and Google Analytics

• To check and fix your dead links
• Select the domain to be retained (www. or without W)
• Analyze your load times and optimize them
• Know that they are your most read pages and possibly update them if they convey outdated information… (content update).
• Analyze the bounce rate and remedy it with content that is relevant to the visitor’s search/page keyword.

Other general tips:

• Don’t be obsessive Backlink
• The quality of your content will bring you the relevance that will bring you the links you dream of.
• Write regularly
• Make videos, Internet users love it
• Make bulleted lists, it’s easier to read and it airs out the text

A section is also dedicated to Page Rank

The calculation of Page Rank is reduced to a simple and mathematical graph

Finally, Matt advises against falling into these colorful advertising offers that tell you that you will earn $100000 per month by using Google’s services… But I hope you already knew…

To conclude in two words:

There’s nothing revolutionary in it, basics and common sense, but it’s already not so bad!
We will also regret the fact that the framing of the video does not allow us to enjoy all the situations… But huh, we just had to be there…