Hiring an SEO Specialist: What Criteria? - SEO SEO agency, Web copywriting, backlinking

It was Andrew Shotland’s excellent post ” the 13 questions to ask before hiring an SEO consultant ” that prompted me to write this page. But rather than making a literal translation, I found it relevant to respond to the concerns of customers that are often expressed to me based on my references.

Can you tell me what you do and how?

Yes and yes!
The audit of your site that I conduct before the decision to take charge of a site considers more than 80 SEO criteria of the portal. I note the strengths of the site that we will be able to exploit while identifying the blocking factors that will have to be worked on.

During the course of the case:

The process is explained as a whole, the chronology of the optimization is detailed and keeps a schedule that takes into account the ambitions of the website owner and his need for visibility on the web.

The steps are clearly identified, especially since many of them involve the customer.
I only work with the best ethics and exclude any form of automation or cheating.

Do you follow Google’s recommendations?

Yes, these recommendations are clearly expressed here

https://support.google.com/webmasters/answer/35291?hl=fr

What do you need to work?

I need time, your trust, your enthusiasm and your involvement !

Quality content, professional information

Specifically, my most frequent request to the business owner is about the production of content for the site.

The new articles on the website are written by him, the specialist, (even if it means giving him training in optimized writing) and then will be optimized by me, the SEO.
The paper will need to receive your final validation.

You, the pro, have the mastery of the subject, the technical knowledge; I have the skills of writing optimized for search engines… Between the two of us, we will develop texts that Google will greedily feast on…

I need your enthusiasm, your confidence and your patience.

By explaining each of my actions, I involve you in theOptimizing your site. Moreover, I advocate the transmission of skills so that your positions last thanks to the referencing actions that you will apply after I leave the file.

Will I have access to all the information and deliverables?

Yes, in most folders, a tracking file of your site’s optimization is online on Google doc (deliverables); it brings the elements that concern the SEO contract signed between you and me, it is shared with the owner of the site.

Its tabs deal with: the list of targeted keywords, content production, backlink creation with pointed pages, anchors, submission dates and validation dates.

Thus, the owner of the site is free to mention his part of the work done or in progress, backlinking updates, recommended technical corrections.
These files can be consulted at any time by persons authorized by the company or involved in the file.

How do spammers do it?

As a signatory of the Abundance charter, I work ethically, respect the quality instructions of search engines, and have always focused on content and the reinforcement of the themes developed by the internal network. Naturally, a good place is made for slow netlinking , with a quality profile.

The positioning of my clients on the first page of the SERPs depends only on their own practices that guarantee a positioning on the web in the long term.

If I know most of the spam techniques:

Automatic blog creation
Comment spam
Forum spam
Automated publishing and aggregation of low-end blog articles
scripts that automate certain tasks,
content generation by text spinning,
Automatic Satellite Blog Generation

I don’t practice them.

Spammers get quick results that are subject to two pitfalls:

The Google policeman and his baton who may send the site back to the depths of the dungeon (we talk about a penalty, or even a ” Sandbox “!)
And/or the rapid retreat of the site in case of breach of contract, because the agency removes some links… Yes, it’s done, I have names.)

What guarantee of results do you provide?

As everyone knows, the promise of guaranteed results borders on an SEO scam. No one can promise by contract a first place via organic referencing, only an Adwords campaign allows this formal commitment.

This is aggravated by the notion of a strictly defined keyword, whereas today we have to think in terms of related key expressions.
What’s the point of being in the top 5 on [SEO montreal], if you’re absent on [SEO specialist], [SEO expert], [SEO consultant] etc… A single query, even a master one, is far from generating the traffic that will guarantee your authority on the Web and the positioning of your site on page 1 of Google.

On the other hand, the positioning monitoring + that of traffic statistics and an eye on Webmaster tool will shed light on:

the increase in traffic;
the evolution of the key phrases generating this traffic (less and less);
identification of landing pages;
consideration of backlinks;
the origin of the traffic both in terms of geolocation and in terms of media.

These figures take off with the site’s rise in the search rankings on the identified queries and their variants.

It is therefore necessary, beyond the positioning of queries, to keep an eye on the creation of traffic.

What is the return on investment?

In addition to the references mentioned above, and depending on the implementation of marketing strategies (information capture, various forms, promotional operations, etc.), the return on investment may be based on more metric references.

Each case has its own objective.

Beyond measures specifically related to the R.O.I. (return on investment), it should not be forgotten that natural referencing first brings visibility to the site, it is the traffic induced and the marketing quality of the site that, then, will generate conversion and a return on investment.

How do you measure results?

The first result is the look at the positioning that I regularly make. It allows, at a glance, to situate the progression of the identified key expressions.
A color system highlights the results that are progressing as well as those that have reached the first, second or third pages.

How do you communicate the progress of the work?

In almost 100% of cases, the customer is aware of the actions carried out on his site or project under development. As I mentioned earlier in this article, my actions are logged in a folder that the client has permanent access to. I double with an email the major interventions as well as the best progress in positioning.

Who is your contact person?

Your contact person responsible for your case, he is identified and you are in contact with him.

Whether it’s Kristof Maret, project manager, SEO consultant and PPC campaign manager.

I work with a developer/programmer specializing in WordPress CMS / php coder who works from Maskinongé and whose fields of intervention are both distinct and complementary…
No interns, no subcontracting. (unless he exploits his two little daughters aged 2 and 5)

Relying on my availability and accessibility, I don’t multiply the number of clients. I favor the quality of the relationship, the understanding of your needs according to your market.

If we break up, will you remove all the work and connections that you’ve put in place?

On no account!

If the acquired knowledge cannot be guaranteed for life, I can affirm the sustainability of my work at the cost of a regular effort on backlinking and a production of regular quality content. The links created are listed, identifiable; This quality work is a long-term process.

Since 2011, Google has applied many filters with sometimes deadly consequences (Panda, Penguin, EMDN, hummingbird, pigeon). None of my clients have ever been penalized by these filters or the evolution of the algorithm.

Can you show me some representative results?

Yes, I have a very long list of queries positioned from my clients.

I also have a nice testimonial page, which allows me to go back to the owners of the given sites (with their agreement), with the telephone contact of my clients so that they can ensure the quality of the relationship maintained and the professionalism of my file follow-up, and this, during the contract and after… Many others, due to confidentiality clauses or desire for discretion, etc. are not included.

What differentiates you from SEO agencies?

Agency or independent consultant?

We don’t have the same type of customers.

While institutions are looking for the stature, the showcase, the image of solidity that agencies project, SMEs and self-employed workers are more likely to turn to an independent specialist, a consultant, etc. reputed to be cheaper, more “craftsman of the web”…

My rates have nothing to do with those of the agencies (3 to 5 times lower), neither do the terms of the contracts.

While the agencies impose long-term contracts, I only offer shares renewable monthly…
While they tend to keep the client dependent, I try to make them autonomous.
While you have negotiated your contract with the boss or a salesperson, a certain number of tasks will be carried out by interns, little hands at $12 an hour.

I have a lot of respect for certain agencies and the SEO community. I have less for all those who sell SEO, impostors, illusionists – playing on fear – who work without finesse and rot the image of this profession.

I am a member of Doyouseo, the friendly association for the promotion of SEO in Quebec and am involved in local events and conferences on our profession.

I regularly comment on the blogs of the community and have a certain admiration for some of them.

Having understood that the Internet is a place of exchange and sharing, information circulates with a speed that is rare in SEO. A large number of quality blogs bring me updates and broaden my knowledge. I read my RSS feed reader, article aggregators (http://www.secrets2moteurs.com/ – be careful, you have to sort!-) and the references that I find excellent between France and the USA.

Include

Shoemaker with bad shoes

When I meet colleagues (freelancers as well as agencies) and we talk about the positioning of our sites, the old “badly shod shoemaker” anthem comes out at a gallop. Few are those who establish their authority on their own positions. The reasons are varied: lack of time, commercial strategy, too much competition…

However, it became clear to me, as soon as I decided to become self-employed, that professional credibility also depended on example.

Of course, it took me time and, like my clients, I first positioned myself on niche queries to progress towards the more coveted queries. This gave me the opportunity to see the power of a good article in the “customer acquisition” process.

My references

Here are some of the queries on which référencement-pme.ca are in the top 5 at the end of 2014. (google.ca in French positioned in Montreal)

These results allow me to be regularly solicited and avoid “commercial actions” of canvassing such as “harassing” companies to point out that their site is not performing.
I’ve also been without Adwords for 4 years.
On the other hand, as I recommend to my clients, I work daily to improve my internet portal. This 1950-word article is a testament to this.

Theme “Montreal”

SEO Montreal, SEO Montreal, SEO Montreal, SEO Specialist Montreal, SEO Specialist Montreal, SEO Expert Montreal, SEO Expert Montreal

“Specialist” and “expert” theme

SEO expert, SEO expert, SEO specialist, SEO specialist

“Writing” theme

Web copywriter, web copywriting, web-optimized copywriting, add Montreal eventually

“Adwords” theme

adwords specialist, adwords expert add Montreal eventually

“SEO” theme

SEO Quebec, SEO Quebec, SEO Montreal, SEO expert, SEO specialist,

“Consultant” theme

SEO consultant , SEO consultant, SEO consultant You can also add Montreal to these queries

Add training, backlinking , and all the long tail.

How many players are in the top 5 of all these major queries?

apart from Mohamed Alami, a big name in the business who ensures a good presence, few consultants beat the big agencies (Stylla-web, Mylittle bigweb. Fuel…) on such a wide spectrum of master queries.

What if you didn’t have to choose between ethics and results? 438 875 0503

If you want to know what Google itself thinks about it,

Read Also:

An article written by Kristof, director of the Référencement-PME agency in Montreal

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