The web writer writes SEO-optimized articles and you? - SEO SEO agency, Web copywriting, backlinking

The web editor writes for the Internet user, considering Google as his first reader and critic.

The web writer does not only write articles so that information can be disseminated on the internet, he composes his text by making sure to optimize the page so that search engines clearly identify the theme of the article and understand what it says.

The writer must naturally be relevant to the subject at hand so that the reactions aroused, those of readers who could write comments (thank you) or point links to the article cited to recommend it (thank you again), increase its popularity, its reputation and, in the long term, its Page Rank as well as that of the site as a whole. Then:

What is an optimized page?
What are the strengths of the web writer?
How strong is text content ?
Do we write for the Internet user or for Google?
Is a professional copywriter expensive?

What is an optimized page?

It is a page that will meet the goals of its publication: to be read, to make people react, to provoke, to make them smile, to inform, to arouse a desire perhaps a sale, to attract the reader to something else… another page.
It is a text written in an effective language: rich and varied vocabulary while offering easy and simple reading. The tone is persuasive, the references are indisputable and cited (with possibly external links pointing to them).
It is also an article with a journalistic feel in its structure: The essential message is delivered at the very beginning of the post, it is the chapô. Then come the paragraphs with catchy titles, the argument, the development and finally an open conclusion on promises, on a sequel.
The page is technically SEO optimized: sculpted URL, chiseled H1 title, calculated meta tags, Alt-tagged images, anchors of internal and external links placed on keywords. All these elements are finely worked around the keyword, itself strategically chosen for its feasibility…
And, icing on the cake, if the final web page is pleasing to the eye, namely: airy presentation, distinct paragraphs, rigorous punctuation, spaces in place and no spelling mistakes, you can only seduce your reader.

The strengths of the web writer are:

To know different writing techniques including web writing and to understand the internet as a whole. It shows at the same time:

Journalistic qualities: proven writing skills, rich vocabulary, effective research of solid sources and references, ability to adapt to the editorial line of the site for which he writes.
A certain marketing approach, a sense of formula close to that of advertisers, ability to convince, to surprise.
A solid training in natural referencing, he technically optimizes the page, carries out keyword research that combines relevance and feasibility of positioning.
I will not forget to mention the psychological approach that must also be developed in order to make the client accept the often necessary modification of his texts. These are often written from the heart and outside of any SEO optimization references.
The ability to ensure a content marketing strategy

Content is king again!

Read and reread: content is king, this has never been more true since Google (2009) assimilated the meaning of the texts it indexes instead of “only” recognizing words one after the other, a feeling reinforced with the Panda correction of February 2011 tending to favor quality content.

“Google semantic web search” is almost here, the writing of a page, a blog article, a catalog of products or services on the internet can no longer ignore it.
We talk about lexical field and web semantics, which means that a clear code and a rich language will replace the notion of keyword density, which is increasingly outdated, the importance being given to the places where the keywords appear on the page rather than to their number.

Do we write for the Internet user or for Google?

The answer is not complicated, the web writer writes first for the Internet user he wants to retain (possibly turn into a customer) while taking into account the criteria imposed by Google and its colleagues Yahoo and Bing. Often supposed to be simple, the exercise is more complex than it seems and the conditions of the perfect page, the web / SEO optimized article are rarely reached (full article to come)

How much does it cost to write an optimized paper?

A certain price!

Before answering this question, we need to ask ourselves the real questions:

What does a 5-word slogan cost that sells?
What does an advertorial in a national newspaper cost?
What is the promotional value of an article that will be read, tweeted, retweeted because it catches the eye?
What is the traffic that a seller page will generate worth?

Depending on the objectives of your web presence, the conversion rate will be measured in phone calls, forms filled out or sales made, Google analytics and a good filtering of the origin of your turnover will then answer this question.

Web writing rates depend on the time spent on documentation, keyword research, and actual writing. These prices are often degressive (in the case of a series of articles remaining in the same theme). The time spent researching keywords is reflected as much in the invoice as in the final text…

It is the same for websites and SEO writers as it is for daily newspapers and journalists: there are “24 heures” and “Le Devoir”, there is “Métro” and “Le Monde”, choose your style. Between the Stakhanovists of Madagascar who produce content (we don’t say content optimized for the web) at two cents in a French that is too often wavering (Be careful, there are good ones! I don’t want to insult the Malagasy), students who write perfectly but have never heard of an SEO tag and content production companies/sites that leave you only crumbs of your talent while broadcasting your prose at a high price, the war is tough for those who are looking for the text that positions itself because it has all the qualities for it.

My little editor’s ad…

Web writing services

My posts are delivered in Word, .text, .html or directly to your WordPress blog. My papers are naturally optimized, I write in addition to the text: the preferred URL, the Title tag, the description tag, the H1 title and paragraph up to H3.
I don’t duplicate (guaranteed by a copyscape test), I don’t outsource. My translations are also optimized for the web with a language-specific keyword study – See the complete list of services offered on the “web writing” page and the SME SEO base rates page

A quote? 438 875-0503 or use the contact form.