Thanks to the democratization of the means of communication and the instant world in which we now live, many budding editors have taken to the web and social media in order to promote their services or get their messages across.
Is this era the death knell for professional writers? Absolutely not!
Although the nature of the content provided by a professional writer has changed greatly over time, this profession is more relevant than ever. Here’s why.
The professional writer: from generalist to specialist
Whether a reporter covering an event for a weekly newspaper or a business writer working on a corporate brochure, in the world of print, the writer must be versatile and quickly become an expert in the field for which he writes. He is a real generalist.
When it comes to the web, it’s a whole different story. In addition to knowing their subject well and respecting grammar rules, the web writer must master the art of SEO while writing quality texts. This is because the audience of the online content provider is twofold.
On the one hand, he writes for his target market, and, on the other hand, he must also take into account the criteria of search engines. And the need for quality personalized content, including keywords specific to the topic for which he is writing, is one of the main criteria.
Changes in reading habits.
By moving from print culture to web and hypertext culture, we have greatly changed our reading habits. Several studies show that, in general, online readers:
- Scan the text with their eyes rather than reading it completely;
- Are less attentive than on print;
- Read less time on screen than on paper.
The Internet content provider must therefore write concise and precise texts while maintaining a certain fluidity. They also use visuals (e.g., images, animations, infographics, videos) to communicate their message in a way that keeps their target audience engaged.
In addition, thanks to the hypertext links on which the reader is invited to click and the comment forms allowing him to comment on a text on the spot, the latter is no longer a passive reader. He becomes an active reader, and even… interactive!
In this flow of continuous information, it is a whole know-how that the writer uses to capture attention.
If you don’t know where to start to get there, call in the professionals.
Contact the SEO agency at 1-438-875-0503.
SME SEO in Montreal: a versatile content provider.
With almost ten years of experience in copywriting, it offers its clients content that is always fresh and adapted to its target markets.
Experienced writers are able to write commercial texts reserved for the existing market and to be on the lookout for new trends in digital writing on behalf of many SMEs, in both French and English.
Here’s what our editors will do for you:
- Develop digital content strategies;
- Write web pages and blog posts;
- Write texts of a commercial nature;
- Translate documents from English to French and from French to English;
- Revise and rewrite texts;
- Graphic content;
- Engaging content
- Offer personalized content.
- Content Marketing
Do you have good ideas for showcasing your company’s services, but you don’t have the words (or the time) to take care of this important task?
Are you a website builder and writing your clients’ pages is a burden? Leave your projects to content experts.
We will be happy to help you arouse the interest of your potential customers so that they become loyal customers.
Contact us today at 1-438-875-0503.
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Référencement-PME prends en charge les stratégies marketing des entreprises et PME dans la région de Montréal, pour sa plus grande fierté, depuis plus de 15 ans
