Natural referencing speculates on the user’s intent and artificial intelligence makes it possible to better identify and interpret this intention.
Search engines have embarked very early on in this technological advance that is AI, will SEO experts have to take this route and optimize your site according to AI?
The power of machine learning gives computers the ability to learn without being explicitly programmed for a specific task.
Instead of extracting data for human processing or model comparator, “machine learning” uses that data to improve its own understanding of the program and refine its analyses.
Google has communicated a lot on this subject, because part of the search algorithm is equipped with A.I, it’s the famous Rank brain.
Here are four platform-tools that have integrated the I. A at the service of SEO.
What can artificial intelligence do for your SEO?
Some Web agencies have been able to adapt their practices in this direction.
The Marketing AI institute has spent several years profiling a little more than forty artificial intelligence providers. He has also tracked more than 750 companies using this technology on their websites.
Here are some of the best companies that use SEO strategies with artificial intelligence.
1. BrightEdge and AI
BrightEdge is one of the world’s leading SEO and content performance marketing companies that combine search intent, optimized content creation, and performance measurement.
The company’s platform is powered by DataMind, an integral part of their dedicated artificial intelligence system.
BrightEdge’s artificial intelligence
- identifies consumer search trends,
- automates keyword research and
- prescribes actions based on the data being sought.
Under these conditions, it becomes simple for these marketers and SEO agencies to search and rank their content in the smartest and most effective way possible.
The platform has three AI-powered components:
Content Discovery – BrightEdge’s artificial intelligence addresses high-value topics and offers recommendations to improve content performance.
Content Development – The platform automates critical SEO activities like the use of header tags, cross-linking, and text optimization.
Content Activation – With a single click, marketers can activate new content at any time.
Each page is “optimized for organic performance and user experience,
- Like micro data,
- AMP (mobile version dedicated to mobile first) and
- the Open Graph for Facebook.
These marketers can also boost their social media content for better visibility.
AI and voice and text search.
Manage enterprise search results through voice and text search
Yext is a digital knowledge management (DKM) platform that empowers businesses to control their brand experience across maps, apps, search engines, voice assistants, and other intelligent services.
The platform ensures that your pages, listings, and comments are consistent, accurate, and updated regularly, which is essential for a good user/consumer experience.
This also includes managing company data in voice search.
The Yext platform ensures that the voice search algorithms used by today’s tech giants have the most accurate information possible about your business.
Determine potential and gaps in terms of positioning
MarketMuse is an AI-driven assistant in developing content strategies. The company’s platform shows with precision how to position a site in the themes related to its sector of activity in relation to its competitors.
MarketMuse identifies gaps and gauges the relevance of your content strategy. This analysis sheds light on your content and provides you with ideas for new content in order to seize more SEO opportunities.
The tool also recommends modifying / evolving strategies as content is added in order to capture the attention of search engines.
Create search engine friendly content
The HubSpot marketing automation platform has several features that help marketers produce and publish rich and optimized content.
Their content strategy tool is also powered by AI.
The tool uses machine learning to understand the themes that search engines associate your content with.
This results in suggestions for master content and topic categories that are essential for capturing search traffic.
The A. Stronger than the current tools dedicated to SEO?
Will these tools be more effective than the existing ones based on the analysis of data, “simple” statistics?
Faced with tools such as alyse, or 1.fr for semantic analysis and the many multi-functional professional platforms such as Semrush, Moz, Majestiks or ahrefs, one is entitled to wonder if the technological superiority of the A. It will be really essential (and especially within the reach – $$$- ) of small artisan sites, SMEs with themes whose competition is reasonable… The fact is that the behemoths of the global web use this formidable power of analysis.