I had communicated my involvement in the redesign of Québec sans tabac. The challenge was ambitious: to come out 1st in Google on generic queries such as “j quit” (the “brand” being “Jarrete”) or even the verb ” smoke “…
But of course on queries that concern the theme and the real keywords typed by Internet users, quit smoking, quit smoking, method to quit smoking, help for… etc, etc. Thewhole day of the upload. 
Launch of the portal on 10 January
The site is online today and the Quebec Council on Tobacco and Health — CQTS unveiled the site to the press this morning, not without some satisfaction.
This was followed by an ambitious campaign of TV, Web and magazine spots.
Behind this work, there are many constraints, knowing that no less than three old sites had to be redirected in favor of the new portal. As the method presented was American and the actors involved were governmental, each line of text or tree or graphic decision had to be validated.
A brilliant team of designers, writers, graphic designers, developers, marketing strategists (including Avenue 8), all very attentive, coordinated by Jean Lanoix with whom I had a great pleasure to work.
The site is developed under Drupal, which proves that it is not only WordPress in the world of the Web that can be referenced…
Use the site if, as a smoker, you have decided to quit smoking or if you decide to help a loved one in this process. quebecsanstabac.ca/jarrete or simply Shank