The new Google Search Console 2018 interface

You have verified your site on search console. That’s fine, it’s likely that you have received a link in the last few days to see “the new interface, the new version”

Keep this link, a great tool is already integrated which by filtering reveals the queries (and especially their variants) that display your site in the results even if no click has been made.

Sleek interface, very user-friendly, it borders on the toy. A good use of this information should encourage you to enrich your writing of texts by going in the right direction.

Go to this address while logged in to your https://search.google.com/search-console account and choose the one of your sites you want to consult in the top field

Access to this link is not yet facilitated, (it is absent from the current version). it seems that Google doesn’t want maximum traffic to begin with. Take advantage of it now

New Search Console beta experience

Performance Reporting

The report shows important statistics about how your site is performing in Google Search results: how often it appears, its average position in search results, click-through rate, and any special features (such as rich results) associated with your results.

Use this information to improve search conversions for your site. Like what:

• Track how your search traffic has changed over time, determine where it came from and which search queries are most likely to show your site.
• Find out which queries are coming from smartphones, and use those insights to improve your mobile targeting.
• Determine which pages in our search results people click on most often (and least often).

How to read the report

The default view of the report shows the number of clicks on your pages in Google Search results for the last three months.

• Choose which metrics to display (clicks, impressions, etc.) by selecting one or more metrics to display in the report. See Types of Statistics.
• Change the way data is grouped (by query, page, country, etc.) by selecting a grouping tab by property. See the Read the table section.
• Filter your databy clicking “Add” as described in the Filter your data section.
• Compare groups (for example, compare clicks from Brazil to clicks from China) by clicking the Compare button. You can compare the values in a single grouping dimension (query, page, and so on). See Compare your data.

Read the table

The chart shows the total number of clicks, the total number of impressions, the average CTR (click-through rate), and the average position of your entire site. All the data in the graph is grouped by site. See the “Understanding statistics” section for explanations of these types of metrics and how they are calculated.

The table displays the data grouped by the selected tab. Click a grouping tab to change how they are grouped. Here’s more information about each type of group:

Requests

Group results based on the query strings that people searched for on Google. Only the searches that resulted in your site being displayed are included in the report. Rare queries are not included in these results, to protect the privacy of the user making the request.

Common Uses:

• Review the query list to see if it contains the keywords you expect. If you don’t see the keywords you thought you were seeing, it may indicate that the content on your site related to those keywords isn’t relevant enough. If unexpected terms, such as “Viagra” or “casino,” appear, your site may have been hacked.
• Identify queries with high impressions and low CTR. These queries help you understand how to improve your titles and snippets to meet people’s wishes.

Pages

Group results based on the individual pages of your property that have shown up in search results. Grouping by page will provide data by page rather than by site in the table only. The data in the graph will always be grouped by site.

Country

Group the results according to the country of origin of the research, for example Canada or Mexico.

Note that the country filter is limited to the top 20 countries that drive traffic to your property. If you need to filter by a country that isn’t in the drop-down list, group your query by country and click the row for the country you want. This allows you to filter the results by country.

Devices

Group the results based on the device that searched, such as a computer, tablet, or mobile. If you have a different site for mobile and desktop, such as m.example.com and www.example.com, the statistics for each site will be displayed in a separate report for each property.

If you don’t have a separate mobile version of your website, such as dynamically identifying the user agent and adjusting your site’s layout accordingly, you’ll need to aggregate your data by device to compare mobile clicks and impressions with user clicks, impressions.

Type of research

Filter or compare data based on the type of search the user makes on Google: web search (the default search results), image search, video search, etc.

This is because the layout of the results page is very different depending on the type of search.

For example, if the 30th position in the image search results can match the first page of results, in web search, that same position can match the third page.

Data is stored separately by search type

URL position, clicks, and impressions data is stored separately for each search type. For example, an image can appear in both web search and image search results, but the image’s position, clicks, and impressions data are recorded separately for web searches and image searches.

As an example, for an image hosted on page example.com/aboutme.html, you might have this data:

Understanding the statistics

The following statistics are available:

• Clicks: The number of clicks on a Google search result that redirected the user to your site.
• Impressions: The number of links to your site that a user has seen in Google search results.

Impressions are counted when the user visits that results page, even if they don’t scroll down to make the result visible. However, if a user only visits page 1 but the result is on page 2, the impression is not counted.

The figures are grouped by site or page. Note that on result pages that can be scrolled indefinitely, such as image search, it may be necessary for the item to be visible on the screen in order for it to be counted as an impression. Learn more

• CTRor click-through rate: The number of clicks divided by the number of impressions. If a row of data does not contain any printouts, the CTR is represented by a dash (-), because it is divided by zero.
• Average Position: The average position of your site’s top-ranking result. So, if your site is displayed three times, in the 2nd, 4th, and 6th position, the position shown is the 2nd. If your site appears in the 3rd, 5th, and 9th position in the results of a second query, your average position is (2 + 3) / 2 = 2.5. If a row of data does not contain any printouts, the position is represented by a dash (-) because the position does not exist. Learn more
• Position[only in table]: The position value in the table represents the average position in the search results of the item on this row. For example, grouping by query, the position is the average position for that given query in the search results. To learn how this value is calculated, see the average position section above.

Filter your data

You can filter the data by several dimensions. For example, if you group data by query, you can add the filters “country=’France’ AND device=’Mobile'”.

• Filtering by page or appearance in search results changes how CTR metrics, impressions, and clicks are calculated in the graph and table.
• If you no longer see a search query that you recently see, make sure that you haven’t added a filter that hides the results.

To add a filter:

• Click the drop-down list for a dimension to set a filter,
  OR
• Click a row in the table below the chart to filter the data by the selected grouping value.

To remove a filter:

• Click the appropriate filter drop-down menu in the dimension picker, and then click Reset.
  OR
• Click the X next to the filter.

The country filtering menu is limited to the top 20 countries that drive traffic to your site. To filter by a country that isn’t listed, group the results by country, then click the row for the country you want to use as a filter.

Compare data trends

You can compare data from two exact values of the same grouping dimension, regardless of whether it is the grouping selected at the time. For example, when data is grouped by query, you can compare clicks from the current week and last week, or clicks from the United States and France. Comparing by page or appearance in search results can change how CTR, impressions, and clicks metrics are calculated. When you compare the values of a single metric, the results table displays a difference column to compare the values in each row.

Some useful comparisons:

• Sort your data by difference to see queries that have changed a lot from the previous week.
• Compare the total number of searches on your mobile site and searches from mobile on your desktop site. If you have a mobile version and a standard version of your site (m.example.com and www.example.com) and your sites are set up correctly, you should see a lot more mobile searches on your mobile site. Open a separate Search Analytics report for each site, and compare mobile searches on your desktop site (www.example.com) with all searches on your mobile site (m.example.com).

You can only compare data from one dimension at a time (dates, queries, and so on). Adding a new comparison in another grouping dimension will delete the existing comparison. For example, if you compare clicks from this week and last week (date), and then add a comparison between the United States and Japan (country), the date range is reset to its default value.

If you are comparing two groups and a value is very rare in one group but not in the other, the group with the rare value will display the ~ character for that line, to indicate that the digit is not available. For example, if you compare query impressions between Germany and Thailand, the result row for “Deutsche Bundesbank” will likely show an impression count for Germany, and a ~ (not available) for Thailand. This is because the number of impressions for Thailand is at the end of a very long list of results. This does not mean that there is no printing, but this number appears at the very bottom of the list for this group. However, if you filter by the rare value (in this example “Deutsche Bundesbank”), you should see data values for both dimensions.

About the data

The data for each property is treated separately during the search analysis. In other words, we distinguish between data for the following destinations:

• https://example.com
• http://example.com
• http://m.example.com

How are clicks, impressions, and position calculated?

Learn more about calculating clicks, impressions, and position here.

Data discrepancies

Search Console data may be slightly different from data displayed in other tools. The following reasons may explain these differences:

• To protect user privacy, not all data is displayed in the Search Analytics report.For example, some queries that are run a very small number of times, or that contain personal data or sensitive information, may not be displayed.
• Some processing of our source data (e.g. for the elimination of duplicates and robot visits) may cause differences between these statistics and those contained in other sources. However, these differences should be minimal.
• “Keywords” can be defined differently depending on the tool.For example, Google AdWords’ “Keywords” tool shows the total number of Google searches for a given keyword on the web. Search analysis only shows searches based on a given keyword for which your site’s pages appeared in the results.
• There may be a time lag between when these numbers are calculated and when they are presented to webmasters.Even if the data is not published in real time, we collect it continuously. In addition, they are usually available within two or three days.
• Time zones matter.Search analytics tracks daily data according to Pacific Daylight Time (PDT). If the other systems you use use different time zones, the daily results may be different. For example, Google Analytics shows the time in the webmaster’s local time zone.
• In some tools, such as Google Analytics, traffic tracking is done only by considering users who have JavaScript enabled in their browser.
• Some downloaded data is not available/does not have a numerical value. If you download the report data, any values displayed as ~ or – (not available/non-numeric) on the report will count as zeros in the downloaded data.

Group data by site or page

All the data in the graph is grouped by site. All data in the table is grouped by site, except when grouped by page or appearance on the site.

When grouping data by site, the site to which the data matches is the true target of the search results link, which may be different from the URL displayed based on the omission behavior of our systems’ redirects.

• For impressions, if a site appears twice on a search results page when grouped by site, this is considered a single impression. If grouped by page or appearance in search results, each unique page is counted separately.
• For clicks, if a site is grouped by site, if a site appears twice in the search results and the user clicks on one link, goes back, and then clicks on the other link, it counts as a single click, since the final destination is the same site.
• For position, grouping the data by site, the best position of your property in the search results is mentioned. If grouped by page or appearance in the search results, the best position of the page in the search results is mentioned.
• For click-through rate, due to the different counting methods, the click-through rate and average position are higher when grouping by site if multiple pages from the same site appear in the search results. For example, imagine that the search for “fun animals for kids” returns only the following three results, all from the same site, and that people click on each of them at the same frequency:

search results