SEO Lesson Plan

This SEO course is for all webmasters or website owners who want to take control of their SEO.

This SEO course plan is one of the most complete in Quebec, 16 hours of teaching usually given to website creation agencies who want to get out of the fog and trial and error regarding the technical optimization of their client site.

This specialized training for web optimization is also given in modules specific to webmasters, web writers, bloggers, content providers and website owners.

Mind mapping or content planning

Mind mapping is the establishment of a “mental map” dedicated to the content of the site. This should be the very first step in any process of creating an Internet portal, The “mind map” is used to plan the content and to prioritize it according to the semantics of the texts.

The course addresses these four components

• Mind mapping : thinking “architecture” in addition to the ergonomics of the site
• Prioritize content without worrying about navigation
• Organize ideas and plan the writing of articles
• Rationalize the site’s internal linking

Web SEO architecture, understanding what solid foundations are

To go high, you need solid foundations

• The structure of the site, its architecture and its ergonomics
• The founding pages
• Parent pages, child pages
• What is blogging?
• Categories and articles
• Internal linking

Content Optimization

A website is first and foremost content, texts rich in vocabulary, informative and engaging the reader in a process of belonging to the brand.
We don’t forget the images, the video and certain practices whose impact is sometimes surprising (computer graphics, surveys, etc.)

And then there is the technique.

Structuring the writing of a text dedicated to the Web means seducing its reader, but also sending positive signals to search engine bots. This web writing course can be taken on its own

A course that details the Onpage

SEO for image

Images and illustrations have their own engines, know how to appear in them by optimizing them

• File Name
• Alt Tag
• Legend
• Contextualization
• Just Physical Size
• Minimum computer weight
• Micro image formats

Optimize texts

The optimization of texts and their structuring are the most powerful levers that we keep in control of in the life of a website. By learning to master optimized writing SEO and by writing “search engine oriented”, your site will stand out and gain positions.

• Keyword research and key phrases
• Notion of lexical field
• Editorial optimization, technical writing

Know the different emphasis

• Structuring of texts
• The Châpo: The Introduction / Summary
• Heading tags
• The quote tag
• Bulleted list and paragraph aeration
• Bold, italics and underlining
• Manage linking or internal linking

Netlinking also known as backlinking

This is the art of creating a network of inbound links to your site. Each link is a vote that brings some authority to your web portal.

There are a large number of media and parameters that will draw and constitute a “link profile”.

It is a notion that Google analyzes in a few milliseconds and that can, if it does not seem natural, seriously penalize your site as well as enhance it in a spectacular way.

Links to many pages

Learn the caution that netlinking requires and work on high-quality criteria.

In this part of the SEO training, we go through the different media and parameters in order to instill in the learner ethical and specific notions of linking that this work requires.

• Classic media
• What are directories still worth?
• Blog Comments, Why Are They Losing Steam
• Content publishing site,
• The real press releases
• Guest posts or guest blogging
• The exchange of ethical links
• Your suppliers, a natural source of connection
• Your partners, don’t do anything…
• The case of the Forums

Link Profile

Link Profile: An essential concept that guides link building and requires caution. Avoiding spam, becoming aware of the risks and limits of the exercise are the main attentions of this delicate work.

• Link anchor: its relationship to the keyword you are looking for
• Follow nofollow what’s the difference?
• Speed of link creation, it’s the regularity of the work that counts
• Beware of the “penguin” penalty
• Analysis of competitive relationships
• Tools to spy on the links of competing sites, this practical course teaches some investigative techniques and the proper way to use them
• Local citations: a notion linked to Google place
• A quote is not necessarily a link so why should we spend time on it?

Learn how to optimize video content,

Between support platforms and resident hosting, video optimization is also endowed with very diverse levers.
We learn to differentiate between various techniques in order to make the most of what the audience prefers: being a passive spectator

• Unmissable Youtube and video support
• The file name
• Written transcription
• The links embedded in the video
• The call to action
• The link in the transcript
• Tags
• Promotion and visits

Knowing how to “configure SEO” with an extension or a framework?

It is not enough to install a WordPress in six clicks and graft a plugin dedicated to SEO, even if it is overpowered, it must also be configured correctly. 85% of CMS users leave the default settings, not knowing how to take advantage of the fine settings offered by their SEO plugin …

Beyond these technical aspects, the course also addresses the issues of NDD and Google content indexing.

• Choosing a Domain Name
• Structure of permalinks
• Breadcrumb Trail
• De-indexing of worthless content
• Server quality and location
• SSL certificate, when security gets involved
• URL Rewrite

Know the essential source code.

A website is made of code, html. Php, asp, ajax, scripts… These barbaric names and acronyms you don’t want to hear about are the mechanics of your site.
This code should not be SEO-blocking or overloaded and should not slow down the display of the site. It will also have to be compatible for all browsers and reading terminals (phones, tablets, laptops, computers).

A lot to learn or revise about source code

Fill in meta tags

• Metas
• HTML 5 Semantics
• publisher
• Hreflang
• Webmaster Tool
• Charset’s statement
• Analytics tracking
• Relevant microformats
• possible Adwords follow-up

Helping Indexing by Bots

Being online is not enough, if you do not keep control of the indexing of your pages and posts. To do this , you need to tackle a few files and adopt good habits

• Robot txt file
• Single css file
• xml
• Site map
• Robot meta tag
• Language Statement
• Canonical
• Clean code
• Microformats
• Avoid Java, Ajax, Iframe, Flash
• Validation CSS
• Validation W3c
• Avoid 404

Site Security

Without a secure, fast and not too shared server, there is no salvation , you will understand through this course module how the reliability of the server can be beneficial to the SEO of a website

• Server
• Anti-intrusion scripts
• Spam Management
• Hacking
• SSL Certificate

Mobile version compatible with smartphone

The specificities of mobile SEO

The role of local Google

Finally, without bordering social networks in all their extent, this training in natural referencing shows how essential it is not to neglect Google satellite products such as Google plus, business, local or even shoping for e-commerce that allow an intrusive display on the first page of Google results.

SEO Mind Mapping

SEO training references

• Référencement PME is a member of Doyouseo, the association of SEO experts in Quebec.
• Kristof is a speaker for Challenge Action, and gives 4 times a year training in web referencing.
• Trainer-lecturer for the CCIFC in Montreal (French Chamber of Commerce in Canada).
• Report of the participants in the conference given at the Acton Vale Chamber of Commerce.
• Trainer for Web agencies or content providers
  • Grisgris
  • Textual
  • Powersurfer
  • Titeperinne
  • Web-Effect
  • Appcom
  • Virus Health Communication
  • Koncept Web
  • Theme-WordPress- English
  • Referenced by Cours.ca

Read also about training

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