Web page optimization approach

The website referencing process according to my vision of things is simple, rational and educational.
It starts by looking at the type of SEO you need to display your site on Google first-page results

• Are your goals on the web clearly targeted?
• What is your market?
• What kind of visibility are you looking for?

The next steps:

• Carrying out an SEO audit of the website
• Study of your keywords
• Technical optimization of your site,
• Implementation of a content production/evolution strategy,
• Review of your web editorial team
• Internal site linking
• Development of a backlinking strategy.
• Installation of online tools and deliverables allowing you to follow up on instalments.

In 2023, optimizing a page on a website is crucial to improve its visibility on search engines, improve the user experience, and increase the conversion rate.

In the digital age, web page optimization transcends mere technology: it’s an art. Each page tells a story, a story that, although digital, must have a specific purpose. Is it an invitation to discovery, a window open to a product or a bridge to dialogue?

Before even diving into the world of algorithms, the very essence of a page must be grasped. In this vein, it is necessary to observe our competitors not to imitate them, but to understand the nuances of the market and carve our own niche. But the soul of a page, no matter how well defined, remains in vain without good SEO. Here, keywords become the brushes of our digital canvas, and through them, we weave the meta titles and descriptions. Like an artist carefully choosing his colors, we pay attention to the relevance and quality of our content.

However, in this vast workshop that is the web, aesthetics count as much as substance. User experience is our art critic: demanding and sharp. From mobile compatibility to loading speed, every element is a touch that contributes to the overall harmony of our artwork.

Links, often overlooked, are the veins of our creation, ensuring fluidity and continuity. And, since any artist needs constructive criticism, web optimization embraces A/B testing and visitor feedback, always looking to refine itself.

In the end, each web page is a composition, a symphony of technicality and creativity. And in this melody, continuous analysis and adaptation punctuate our quest for excellence, reminding us that the art of optimization, like any art form, is in perpetual evolution.

Here’s a step-by-step approach to effectively optimizing a page:

Analysis and Preliminary Study

• Goals : Clearly define the goals of the page. Is it a sales, information, contact page?
• Competitive analysis : Study your competitors’ similar pages to understand industry best practices.
• Tools : Use tools such as Google Analytics to understand visitor behavior on the current page.

SEO On-page

• Keywords : Identify keywords that are relevant to the page and integrate them naturally into the content.
• Meta Titles and Meta Descriptions : Write attractive and relevant meta titles and meta descriptions, including target keywords.
• Content : Make sure the content is high-quality, relevant, and provides value to the user.
• Image optimization : Reduce the size of images without compromising their quality and use descriptive alt attributes.
• Beacons H1, H2, … : Use a clear and relevant heading hierarchy to structure the content.

User Experience (UX)

• Mobile-friendly : Make sure the page is perfectly optimized for mobile devices.
• Loading speed : Use tools like Google PageSpeed Insights to test and improve page load speed.
• Navigation : The page should be easily accessible from other pages on the site and have a logical structure.
• Call-to-Action (CTA): Every page should have a clear call to action, whether it’s buying a product, signing up for a newsletter, or contacting the company.

Internal links

• Consistency : Make sure that internal links are relevant and help the user in their navigation.
• Anchor optimization : Use descriptive anchor texts for internal links, avoid generic anchors like “click here”.

Continuous testing and improvement

• A/B Testing : If possible, perform A/B testing to compare different versions of the page and determine which one performs best.
• Feedback : Collect feedback from users to understand how they interact with the page and what they would like to improve.

6. Monitoring and analysis

• Analytics tools : Continue to use tools like Google Analytics or Hotjar to track page performance after optimization.
• Revisions : Based on data, make necessary changes regularly to maintain or improve performance.

The SEO audit

An approach worthy of that of a craftsman, none of our analyses are automated. The audit of your site that an expert from the agency will conduct for you, will highlight the strengths to build on, while it will detail the blocking factors to be worked on. Based on the most ethical practices of current SEO, we work “white hat” only.
The audit is given to you and explained during an interview of about 2 hours – all communication media are possible – for this presentation. This step allows you to define your real SEO needs and the real ability of the site to position itself against its competition.

The SEO audit is simply essential in a rational approach to web referencing.

Keywords

Your ambitions are naturally to place your site in first position in the SERPs, but on which queries?
The study of your keywords will condition the entire optimization process. After a joint reflection and a phase of statistical analysis of web queries, a selection of the 15 to 30 best keywords corresponding to the site will be identified.

Backend optimization

No, you don’t have to be a programmer to intervene on the few elements of the source code of your pages that concern SEO. I’m talking about the title tag, the description, the writing of your URLs and the prioritization of the content via the H tags and the Alt of the images.
You’ll learn how to optimize them, it’s not that difficult if your keyword research has been done right.
On the other hand, it happens that the technology of a site is outdated and that its coding presents blocking factors, in this case recommendations for corrections will be considered unless a mutation of the site to the WordPress CMS is a better choice (cost cost/favorable management efficiency).

Content production

Since 2005, Google has developed a powerful semantic analysis capability for web pages. This marked the death in 2005 of the keyword tag that “informed” search engines and saw the advent of referencing, which takes into account the quality of the text, the richness of the subject, the structuring of the content, the exploitation of the lexical field of vocabulary.
Here again, the basic advice application will allow your texts to stand out and position themselves. You will learn how to write web … for your readers while following Google’s codes.

Internal linking

Creating internal links helps spiders navigate your site and discover its content. The pages of a site are not all visited at the same time by search engines, nor on the same date, nor at the same pace, or even entirely each time… Internal linking reinforces the coherence and credibility of a portal, it reinforces the impact of keywords through the quality of the anchors used. This is a point that is considered with great application in my SEO approach

Backlinking strategy

The essential side of backlinking has been accepted for a long time and some SEOs only focus on ” backlink strategy “.
Depending on how much time you can dedicate to it, the creation of links pointing to your site will be defined.
A few quality directories, a few contributions on blogs and forums, friendly recommendations, an article from time to time in the press reviews of the web, a guest posting exercise, a hint of social networks, alliances with your friends, partners, customers and suppliers, all honest means are good to improve the reputation of your site.

Remember that the word strategy takes on its full meaning here, as this activity is time-consuming and so … it’s perseverance that wins!

Call Kristof: SEO in Montreal 438 875 0503