New Adwords feature, price extensions

The new price extensions now make it possible to highlight the advertising company’s offers in detail in Google Adwords.

This will give people who browse the web looking for a specific type of product or product to find what suits them much more precisely than before since the prices will be announced via specific “sitelinks” from the SERP *.

And we know how much the magazine…

A new feature whose goal is to optimize your advertising campaigns on the largest network on the Web and to capture the Internet user with one of the arguments to which he is most sensitive.

Each of the sheets linked to a price extension will have its own link, visitors will then be able to click on the link they are interested in to view the page on their computer, tablet or mobile phone.

A configuration for ecommerce

To properly configure a price extension, you will have to continue to respect the basics of a quality Adwords campaign.

Be precise in your choice of keywords associated with these ads and point to the relevant page corresponding to the product you are looking for.

In other words, if your key phrases are targeting customers who are looking for “summer dresses”, your extension should return the information corresponding to a page of summer dresses whose prices are displayed and not coats or shoes…

This principle of the targeted landing page will be easy to respect for e-commerce sites that will point to the appropriate category pages.

However, there is no need to be a merchant site, this extension is open to all types of sites as long as a product is for sale, experience will tell us whether or not the service offers will be affected in these new Adwords extensions.

How do I set it up?

Read the news on Google’s website

* SERP= Search Engine Response Page or the search results page