Blogs and jokes. Summer 2017

Cédric Guérin, the SEO shared

This summer, I added a portal to my SEO watch by subscribing my RSS feed to the website of Cédric Guérin, a fellow SEO expert who works in Rennes, France with his web referencing agency.

Winner of an SEO competition in France in 2013, Cédric lacks neither skills nor resources and his site is worth a visit. Generous blogs aren’t that many in the end.

It seems that this blog is in the process of starting — or restarting — but what we find there is concrete.

Ingenious, handy , he makes tools based on Excel.

A series of 5 articles devoted to this theme particularly turned me on

• Scrapper
• Search Console Data Collector
• SERP Monitoring
• Query Tracking
• Position tracking in google image

He popularizes enough for his tricks, installation of extensions and other manipulations to be really applicable and when you know the costs of subscriptions to professional equivalents, these tools do a very usable job.

He shares not only examples, but also his complete solutions, and that’s rare enough to be saluted.

Information Sharing

In the purest spirit of the Internet — where the sharing of information is the basis of all communication — Cédric relays on his Google + account (plus) the articles of the SEO specialists he has noticed and that he follows. I found this conference which relates a practical case of positioning in three months that you should listen to…

Sophie Gauthier, the contentologist in a different style.

Packed with talent and not lacking in humor, this writer and content marketer writes articles with a regularity that commands respect.

She says she writes every morning for an hour, she does it with talent.

Her expertise seems to be a revenge (a start full of frustrations that she has been able to analyze and exploit positively). She now teaches and sells training in writing and blog popularization, not only by addressing the parameter of style but also that of tone, syntax and the construction of the verb and its dissemination

And it is on the loyalty and hooking of the reader that she excels.

Here are the categories of his blog

• Copywriting
• Write well, write better
• Undertake
• Interviews
• Lifestyle
• SEO
• Storytelling
• Tutorials
• Sell and sell yourself

Beyond the fact that her articles are fluid and very documented, they are also often funny and receive many comments to which she responds assiduously

Finely provocative, she chisels her titles, structures her paragraphs and sends solid information without a care in the world.

Between storytelling and content marketing, she distills her lessons with a touch of provocation and knows how to capture the time of her 1200 or 1500 words on average. (sometimes much more and seems to be a worshipper of Yvon (http://www.copywriting-pratique.com/) to whom I also have an indecent adoration.

When she deals with a subject, she treats it very badly

Provocative, queen of innuendo and double meaning, it is a real pleasure to read the stories that introduce its subjects and that capture the reader right to the end of the paper.

See the titles of this article :

• The longer it is, the better it is
• Fascinate your reader
• Alternate slow and fast to climb to 1st position:
• Create enticing subtitles
• Make the Kama Sutra with Your Bonds
• Make the pleasure last
• Go even deeper

Doublespeak? Do you think!

Without selling herself as an “SEO”, she effectively applies the fundamentals of SEO and I have no doubt that her audience is vast and addicted

I am one of them, I am staying there.

At the moment there is a team to win

NB: It’s a shame that his blog isn’t better organized to find his old papers. Hey Sophie, wouldn’t you put a sitemap in your footer?