Redirect 301 has an impact on SEO and like all SEO parameters, you need to get up to speed! Natural referencing has always depended on good practices, and the "quality" filters implemented in algorithms in recent years are a constant reminder of this. The basic rules of the 301: Matt Cutt, ...
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During the creation of the Mybuisness page, when the time comes to fill in the "choose your category" field, we often find ourselves lost and we tend not to spend enough time on this essential criterion. Take the time to go through this list and write down the categories that correspond to your ...
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I see it every day... Local research is a discipline in its own right that is constantly evolving and it is increasingly important to remember it. What was effective some time ago is not necessarily effective today. You need to adapt your optimization efforts and adopt the latest and most ...
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For a week now, Google has been testing a new presentation of search results (SERP = Search Engine Response Page). Jonathan Jones was the first to talk about it on his blog and we have indeed noticed that the pages are being displayed in this way more and more regularly. Google expands the search ...
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<-- This is the (current) beginning of a conversation with a new visitor who, seduced by my articles and their practicality, decided to pick up his phone to find out more. That's what "engaging" content is all about. My items, even if some are getting a little older (I'm careful, but...), are ...
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The classic - current - method of indexing is not very efficient since it is strongly based on hypertext links (knowing that Apps, unlike web pages, do not use hypertext links to link their content). Google has therefore released a press release announcing the possibility of referencing app content ...
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Located one level below the root of the site, the categories are axes of support for the themes of your blog in the same way as your parent pages. But because they are easy and quick to create and they feed themselves, the average webmaster doesn't care about their optimization... when they are ...
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According to the latest study by Searchmetrics, Google's various algorithms are more advanced than ever. In its fourth annual study of ranking factors by the algorithm of the world's leading search engine, it examined the results of reference queries in the top 30 for 10,000 keywords involving ...
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Whereas before April 2012 it only took a few listings in directories and a few blog comments to see a website rise on its heavily optimized anchor queries, netlinking is now a high-flying exercise punished by penguin for the slightest wrong move... Three years and six updates of Penguin have gone ...
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This update rewards sites that display correctly on mobile-friendly devices, while penalizing those that are not in "mobile" search results. Demian Farnworth sums up Google's announcement quite well in this blog post. The "Panda and Penguin " filters were characterized by deployment warnings that ...
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Beyond the writing qualities of this text that I had written – not without humor – after my very first networking event, for a site whose theme is this, it is the life of the article that makes it interesting from an SEO point of view. An approach based on a simple article This article on ...
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A little promotion at the beginning of this year for DoyouSEO, the association of SEO of Quebec of which I have been a member since its beginnings and which has just elected me secretary for 2018. We know how important it is to keep up to date in our business and how essential the reliability of ...
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Update of this article of September 1, 2014: There is a lot of talk about it this week, Google announced last Thursday, via John Mueller, that it was putting an end to the exploitation of Google+ authorship. This article is directly inspired by the announcement and the comments it has ...
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As I repeat every week during my "SEO café", natural referencing should only be one part of your marketing strategy on the web. With the notoriety I have acquired over the past four years, I have attracted the interest of larger clients than SMEs and independent entrepreneurs , who are usually my ...
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Would you like to have an answer to your questions S.E.O? Would it be even better for free? What is the SEO café for? The discussion will revolve around what people are used to calling " organic or natural referencing", but which I prefer to refer to as website optimization with a view to ...
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PageRank (PR) is a quality index invented by Google founders Larry Page and Sergey Brin. According to this purely Google reference, values from 0 to 10 determine the "importance" of a page, its "reliability" and its "notoriety" on the web. This evaluation does not have a direct impact on the ...
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A long-time fan of Mrs. Canivet (and a fan of her yellow bath duck), this week I read "From the Web to the Mobile" by Isabelle Canivet and Jean-Marc Hardy. Review of the matter. "From Web to Mobile" 100% practical and usable. The mobile phone connected to the internet has taken its place in our ...
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