A new display in the SERP that is by no means a rumor, the proof is that the English-Canadian engine has been applying it since March 2017 and, let's not hide it any longer, the results in the top 10 are really shaken. Because this new display on the first page of Google shakes up the SERP and ...
Continuer la lecture
Content marketing at the heart of your communication strategy
They are now adept at browsing the web and surf equipped with anti-pop-up and anti-ad extensions and select online information without paying attention to banners or buttons (making them off-topic). Smart "marketers" have understood that traditional promo/advertising is less effective and less ...
Continuer la lecture
Semrush Study: On-Page Criteria Analyzed on 1 Million Websites
By collecting data from 100,000 websites, a total of 450,000 pages with its tools, SEMRUSH prioritized the most widespread onsite technical errors and their (nightmarish) consequences on SEO. Errors (or limiting factors) are classified from 1 to 5 according to their level of severity, a short ...
Continuer la lecture
Keyword, keyword phrases, don’t get behind, follow them
On the website owner's side, the challenge is to Appear in the top three on the first page of natural results;
Be chosen/clicked by the Internet user;
Present a page that converts the visitor into a customer. Keyword research, it's all there.
Keyword research is one of the most important ...
Continuer la lecture
Realities about content theft and duplication in 2017
SEO is a field that still holds many "mysteries" for internet users, including web optimization experts and web writers . Here is a clarification on the duplicate content 5 years after the implementation of the Panda filter, it will surprise you, because it shakes up received ideas quite a ...
Continuer la lecture
Editorial commission: the brief in brief
I am often surprised that when ordering web writing, clients have not prepared a well-thought-out writing brief and get rid of the problem by saying "you are the pro. Unless you're looking for content by the mile, in which case you don't need a copywriter, the writing brief is essential to the ...
Continuer la lecture
Updated Adwords ad rotation settings
You have an AdWords campaign,You
know the ad rotation settings, which determine how your ads participate in the auction in AdWords. This short brief is for you if one or more of the campaigns in your AdWords account use the following settings: "Optimize for conversions" or
"Alternate on a ...
Continuer la lecture
Chrome will signal the fact that your site is not https secure
In January 2017, I alerted my current and former customers on my blog and by email that the transition to the secure Https protocol would be essential in the coming months. The search engine has been sending out a warning in an almost threatening tone in recent days ( since August 16) warning that ...
Continuer la lecture
Blogs and jokes. Summer 2017
Cédric Guérin, the SEO shared
This summer, I added a portal to my SEO watch by subscribing my RSS feed to the website of Cédric Guérin, a fellow SEO expert who works in Rennes, France with his web referencing agency. Winner of an SEO competition in France in 2013, Cédric lacks neither skills nor ...
Continuer la lecture
Tracking an article to Google’s top 1 in 30 days
Many urban legends circulate about the positive and negative power of certain SEO parameters. The experiment recounted here was intended to verify its relevance or to invalidate its essence. Namely, these statements: "G+ clicks would have a positive impact on SEO" like Facebook "Likes"
" Blog ...
Continuer la lecture
WordPress in numbers and findings
What is WordPress? WordPress is a CMS, Free Open Source , content management system available to everyone that one can use and modify. It is used to create and update dynamic websites. It provides simple and easy ways to edit web content, without extensive programming knowledge. Created in 2003, it ...
Continuer la lecture
Updates, avoid crashing updates.
This is an increasingly rare request from my clients and as an SEO agency in Montreal I am not unhappy with it. It should be noted that I am the one responsible for this task. Remember that when a site "falls", when it is displayed strangely or has suspicious reactions, the first reflex is ...
Continuer la lecture
A free content quality audit
As part of the field experiment that I have been conducting for the past 17 days with this article I am moving on to phase 3 today by soliciting you again and proposing the following:
I would like you to write a comment on the subject See at the bottom, the simple form, it looks like ...
Continuer la lecture
Personalized results from the first page of google
You must be logged in to your google account to "benefit" fully from it because it then displays images or Gmail messages that correspond to the query entered directly related to your data.
At first glance, nothing exciting about it: There is increased use of your personal data
The results are ...
Continuer la lecture
First page of Google and top positions in search results
This is the most common conversation introduction when a new customer calls me or tries to learn more about my service offering. Naturally, I understand the shortcut, and quickly steer the conversation to a series of questions such as: What is your theme?
What type of competition do ...
Continuer la lecture
Micro data in simple webmaster questions:
This article is a follow-up to Introductions to Microformats. We had seen that the use of micro formats, micro data, hcard, Vcard, etc... enrich the display of your site in the results page on Google or Bing. This article includes excerpts from a John Mueller hangout on the subject in the form of ...
Continuer la lecture
Structured micro data and rich snipets
A microformat (or microformat) allows you to format data in web pages, they streamline and standardize the content. It is a language that addresses search engines that uses them to better understand the content and sometimes uses them to enrich the snippets (the 4 lines of presentation in the ...
Continuer la lecture
Tutorial: How to Switch Your Website to HTTPS…
But first of all, what is this "https"? It is a secure protocol for encrypting the site's data that travels to the server. It prevents the recovery by a third party, of data that passes through via wifi for example More of an incentive than a tangible reality, we have seen for a few months that ...
Continuer la lecture
Correlation of onpage factors and positions in the SERP
That's why I start my day with a watch on the best SEO sites and read at least an hour a day (in the morning with my strong coffee) the latest articles on SEO. Moz and Searchmetrics are must-haves in my RSS feed reader, which is not limited to Americans, there are a few blogs in France that publish ...
Continuer la lecture
Tax hyperlinks! A European bill
No, it's not the first of April, a European directive attacks freedom of information and creation with a bill that would change copyright ... And create a specific copyright for the hyperlink! Going against the founding principle of the Web — the sharing of information — this directive would ...
Continuer la lecture
The redesign of the jarrete website for the CQTS
I had communicated my involvement in the redesign of Québec sans tabac. The challenge was ambitious: to come out 1st in Google on generic queries such as "j quit" (the "brand" being "Jarrete") or even the verb " smoke "... But of course on queries that concern the theme and the real keywords typed ...
Continuer la lecture
Adwords demographics: Adopt best practices.
The use of demographic data in Adwords allows advertisers to modify advertising offers based on the user's stated or presumed demographics. And to get to the top of the first page of Google at a lower cost The campaign manager's good correlation of this data combined with search terms (keywords) ...
Continuer la lecture
Twenty Seventeen, the default WP theme is evolving
The new default WordPress theme deliberately brings "pep" to the blogs that will load it. Big novelty, the highlighted images and immersive video headers. A big step forward for the theme offered by WP with its "Vaughan" update Twenty Seventeen is aimed at company sites, it has an easily ...
Continuer la lecture
Display speed: Front-end optimization
Front-End Optimization (OEM), also known as content optimization, groups together the elements of your website's development process to make it load faster and more pleasant to navigate for the user. Display speed is an SEO criterion that is becoming more and more important, Google has also put a ...
Continuer la lecture
What are the links between social networks and SEO?
marketing. High-quality, high-value content appeals to Google, but what about your social media activities related to this strategy and why have you invested so much in your social media presence in recent years?
What links can be made between these two parameters? Chances are your company has led ...
Continuer la lecture
New Adwords feature, price extensions
The new price extensions now make it possible to highlight the advertising company's offers in detail in Google Adwords. This will give people who browse the web looking for a specific type of product or product to find what suits them much more precisely than before since the prices will be ...
Continuer la lecture
Facebook contest, win an SEO audit of your website
A new offer open from June 22 to June 30 to win a free content audit It's described here On the other hand, this next brief is no longer relevant, the draw on Facebook has taken place! SME SEO offers you to win an audit of your website. This very serious audit aims to: ...
Continuer la lecture
A Provincial SEO Expert Mandate
In general, I don't communicate much about the mandates that are granted to me, but it seems to me that my domain name suggests that my clientele is only made up of small and medium-sized companies. However, I am in charge of projects that go beyond this "SME" image and that is why I have decided ...
Continuer la lecture
Sample letter to invite yourself as a guest blogger
My article Publishing a guest article for quality netlinking has generated public and private comments that push me to complete it with an attempt at a form letter that is easy to adapt and useful to as many people as possible. Will you find what you are looking for? This letter is part of the ...
Continuer la lecture
7 Simple SEO Optimizations You’re Probably Neglecting
Without a grandiloquent introduction, I write this short article of seven simple tips following the conversations I regularly have with my clients both in training and SEO coaching. These are good practices to use if you have forgotten them or to take if you did not know them. Isn't your goal the ...
Continuer la lecture
Référencement-PME prends en charge les stratégies marketing des entreprises et PME dans la région de Montréal, pour sa plus grande fierté, depuis plus de 15 ans
