Web Marketing: How to Improve the Visibility of Your Online Hospital Bed Business
The market for online hospital beds is constantly evolving, even more so since the COVID-19 pandemic. With more and more people shopping online, it's crucial for hospital bed companies to stand out on the web. In this ...
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The challenges and opportunities of digital marketing for urban extermination companies in Montreal.
Extermination companies operating in urban settings face many challenges when it comes to digital marketing. Between the strong online competition and the need to build a relevant content strategy, the stakes are numerous. However, digital marketing also offers opportunities to differentiate ...
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The Challenges and Opportunities of Digital Marketing for Mold and Asbestos Remediation Companies in Montreal
Digital marketing is now essential for all businesses, including those specializing in mold and asbestos decontamination in Montreal. Indeed, competition is strong in this sector where the quality of services and safety are essential criteria for customers. In this article, we will explore the ...
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How to adapt your marketing strategy for the inhabitants of the city of Montreal?
The city of Montreal, located in Quebec, is an ever-evolving metropolis that offers a very competitive market for businesses. To succeed in selling in Montreal, it is necessary to adapt your marketing strategy by taking into account the particularities of this city. In this article, we'll look at ...
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How to Improve Your SEO Strategy to Attract More Customers for Your Moving Business
When you're running a moving business, attracting new customers is essential to growing your business. One of the most effective ways to do this is to improve your SEO strategy. By increasing your online visibility and using the right keywords, you can attract more potential customers and drive more ...
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Web marketing strategies for foundation crack repair companies
The challenges of web marketing for foundation crack repair companies Foundation crack repair companies face a competitive market. To stand out, they must implement an effective web marketing strategy. Indeed, an online presence has become essential to reach a qualified audience and make your ...
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How to use social media to promote your Montreal moving business?
Social networks for your moving company: Social networks have become an essential tool for promoting a business, regardless of its nature. If you own a moving company in Montreal, it is important that you leverage these platforms to get your name out there and reach your target audience. Social ...
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The 10 Best SEO Agencies in Montreal for an Effective Digital Strategy
In an increasingly competitive digital landscape, the implementation of an effective digital strategy has become essential for companies looking to stand out on the Internet. Just as a lack of relevant and emotional posts can hurt a social media advertising campaign, a lack of an optimized online ...
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Emotional Marketing Revolution: How SEO Experts Outperform AI to Reach Customers’ Hearts
In the ever-changing world of online marketing, an emerging approach is gaining momentum: emotional marketing. As artificial intelligence (AI) continues to advance, search engine optimization (SEO) experts are turning to strategies that aim to touch customers' hearts by creating powerful emotional ...
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How to improve your online presence and SEO for your moving business
How to improve your online presence and SEO for your moving business: Online presence has become a crucial part of the success of any business, including moving companies. With thousands of people looking for moving services online every day, it's essential that your business is easily found online. ...
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How to Use Digital Marketing to Attract More Customers to an Extermination Business?
Digital marketing for an extermination company: Digital marketing has become a crucial part of extermination businesses looking to attract new customers and increase their online visibility. By using the various digital marketing channels, extermination companies can reach a wider audience and ...
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How to Use Digital Marketing to Attract More Customers to an Extermination Business?
Digital marketing has become an indispensable tool for businesses in all industries, including extermination. Extermination companies can use digital marketing tools to reach a wider audience and attract potential customers. In this article, we'll look at how to use digital marketing to attract more ...
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How to optimize your website to generate more crack repair leads?
The digital world is constantly changing and to stay competitive, every business needs to optimize its website in order to generate more leads. Crack repair companies are no exception to this, as they need to ensure that their website is well-optimized to attract new customers. In this article, ...
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DMARC, the security of your emails
Guest article: A DMARC expert and Cloud Security Architect, Fabien Soulis is a certified CISSP, SSCP, Proofpoint Administrator and Azure Architect. In 2017, he founded Oppidum Security , which essentially helps companies secure their cloud and email communications. He offers us this essential ...
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5 Tips to Move Your WordPress Blog to a New Address Without Impacting SEO
There is a misconception that it is not possible to migrate your website or blog to another host from WordPress. Some call on a professional. But no matter what your solution is, it's something you can do yourself if you follow our tips on the subject. 1- Clean up 404 errors and missing ...
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AMP? the hyper-fast version of websites
The frequency of use of mobile devices (mobile phones or tablets) for internet browsing has tripled since 2011, knowing that the patience of users is reduced when they tap their phone, display speed is a major issue This is why Google validated the AMP standard ( Accelerated Mobile Pages ) in 2015 ...
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How to find a good SEO copywriter?
The choice of an SEO writer is crucial for the success of a marketing campaign. Indeed, if you want to meet the expectations of your target audience while optimizing your natural referencing, you will need to recruit a competent copywriter. He will have to be able to produce quality content, texts ...
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Using Artificial Intelligence in SEO
Natural referencing speculates on the user's intent and artificial intelligence makes it possible to better identify and interpret this intention. Search engines have embarked very early on in this technological advance that is AI, will SEO experts have to take this route and optimize your site ...
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June 2019 Main Update on Google: Everything You Need to Know
Google set a new precedent with its "June 2019 Core Update" by announcing for the first time in Google Updates history the early rollout of a major change to the core algorithm. Initial impact of the June 2019 Core Update
An analysis of our Research Cloud data can indicate some general trends and ...
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Pagination, updated 2019
Pagination is a web/SEO term used for a series of content that is divided into a list of several pages. For example, on e-commerce websites, category pages often implement pagination to divide a series of products into multiple pages. On blogs, pagination is used when a list of articles spans ...
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Digital marketing conferences taking place in 2019 in Canada
The beginning of the year is often an opportunity to fill your agenda and plan a few professional conferences. Canada is quite rich in events of this type and if you can't participate in all the meetings. It is still important to go to a few. Indeed, conferences for professionals are excellent ...
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Google Search algorithm updates since 2002
Every year, Google changes its search algorithm about 500 to 600 times. While most of these changes are minor, Google occasionally releases a "major" algorithmic update (as were Google Panda and Google Penguin) that significantly affects search results. For search engine marketers, knowing the ...
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The Google PageSpeed Insights rating and WP Rocket optimization
As a website owner, you know that your site needs to be fast. You've read all the articles on how to make WordPress faster and what plugins to install (or uninstall) to achieve it. You've probably added a caching plugin, (WP Rocket?), and now you want to know how much benefit you can get from it. ...
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Did Google’s August 1 update affect your local rankings?
On August 1, 2018, Google published a major update to its algorithm whose impact on local and organic rankings is not anecdotal. One of the functions of the update was to demote advice pages that are questionable for expertise, authority, and reliability (E-A-F). The websites and pages of YMYL ...
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Have you heard of the GDPR?
"No one is supposed to be ignorant of the law" The General Data Protection Regulation, developed at the European level, has been applicable in France since May 25, 2018. Have you taken the steps to comply with the GDPR? ... French curses... and Europeans, Even if you have a very small structure ...
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10 Free +1 SEO Tools for SMBs and Freelancers
Like many of my colleagues, I subscribe to powerful analyzers that are very expensive on a monthly basis. An SEO analysis can be done with free (or trial) tools when it comes to identifying "the biggest", but be aware that even if you are paid, no tool covers all the parameters of web optimization ...
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3 SEO evolutions you don’t know about.
Only 2 of the 10 most popular sites on the global web are content
sites--> Would the function of the site matter more than the content? Thanks to the techniques of the Cloud Vision API, the detection of OBJECTS is effective in the images -->Did you know that this is a parameter in the ...
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The new Google Search Console 2018 interface
You have verified your site on search console. That's fine, it's likely that you have received a link in the last few days to see "the new interface, the new version" Keep this link, a great tool is already integrated which by filtering reveals the queries (and especially their variants) that ...
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Voice search, a key to SEO in 2018
If you're wondering what to do about this evolution and how you can put in place actions to make your content respond to user-dictated queries, I offer you some techniques that will help you maintain visibility for this type of search. All technology providers, not just Google, are investing in ...
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The meta description is getting longer: do you need to rewrite them?
After the change of meta title from 155 to 165 characters or so last year, it is the meta description that benefits from more visibility in the Google search results page (SERP ). Google has confirmed with Search Engine Land the change in the display of snippets in search results. The snippet is ...
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