Content marketing at the heart of your communication strategy

Consumers have turned their backs on the world of traditional marketing. They have a DVR to escape TV commercials, they ignore magazine ads.

They are now adept at browsing the web and surf equipped with anti-pop-up and anti-ad extensions and select online information without paying attention to banners or buttons (making them off-topic).

Smart “marketers” have understood that traditional promo/advertising is less effective and less efficient every day and that there is a better solution: Integrate content marketing.

What is content marketing?

Definition

Content marketing is a strategic approach to marketing centered on creating and distributing valuable, relevant, and consistent content to attract and maintain the attention of a well-defined audience and, ultimately, provoke the customer’s purchase action, in a cost-effective manner.

The goal of content marketing is to attract and retain customers by working on valuable and relevant texts on a regular basis with the intention of changing or improving the company’s image and consumer behavior. It’s an ongoing process that should be perfectly integrated into your overall marketing strategy, and focuses on owning the media, not renting it.

Essentially, content marketing is the art of communicating with your customers and prospects without selling. It’s an uninterrupted marketing strategy. Instead of arguing about your products or services, you offer information that makes your buyers smarter.

The essence of this content strategy is the belief that if we, as companies, offer consistent and valuable information on an ongoing basis to our buyers, they will eventually reward us with their purchases and loyalty.

And that’s what they do. Content marketing is used by some of the world’s largest organizations, including Microsoft, Michelin, and Starbucks coffee. It is also a strategy developed and implemented by small businesses and sole proprietorships worldwide. What for? Because it works.

Content is the present and future of marketing

http://visionarymarketing.com/ image

Read the definition at the beginning of this article again, but this time remove the relevant and valuable terms. It’s the difference between content marketing and all the other informative “chain copies” put online by companies that have “stuff” to sell.

image http://visionarymarketing.com/ Companies are relentlessly sending you information, newslewtter, spam, content feeds, it never stops. The problem is that very often this information is neither relevant nor valuable, and it looks very much like spam or bludgeoning).

That’s what makes content marketing so intriguing, today, in the environment of thousands of marketing messages sent out every day. The right content strategy makes a person stop… Lise… Think… and act… differently.

The thinking of leaders and marketing experts around the world, including Seth Godin and hundreds of leading marketing thinkers, concluded that content marketing is not only the future, but also the present

Marketing can no longer do without great content

No matter what type of marketing trend you use, your website content should be an integral part of your process, not a separate strategy. Quality content is part of all forms of promotion of your activities:

• Social media marketing: Content marketing strategy comes before social media strategy.
• SEO Montreal. Referencing Search engines reward companies that publish quality and consistent content.
• PR: Successful PR (Press Relations) strategies answer the questions that interest readers, and don’t talk about their business.
• PPC: For PPC to work, you need to provide, a great, landing page .
• Inbound marketing: Content is a key factor in guiding traffic and inbound leads.
• Content strategy: Content strategy is integrated into content marketing.

According to Roper Public Affairs, 80% of business decision-makers prefer to get information about the company through a series of articles, rather than through advertising. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say this content about the company helps them make better decisions about the product.

Here are some ideas to learn more:

• Are you new to content marketing? Check out this contentmarketinginstitute.com guide to get started, and learn the basic definition and steps you need to take to set up a cohesive production plan.
• Looking for real-world examples? Download “75 examples of content marketing”.
• Need a content production strategy, need specific advice for your business?
  Contact the agency’s specialist after an interview, he will carry out a keyword study and set up the strategy that suits your company.

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