Google Patner Certified Adwords Specialist (Internet Advertising)

What is your expertise in Adwords campaign management?

The Adwords campaign is the complement of natural referencing, especially for very young sites that do not yet have organic traffic

This is the most certain way to display your website on the 1st page of Google results … but at what cost!

What are your results in Adwords campaign management? How many times have I heard this question about expertise in Internet advertising management! It is true that apart from the results of my campaigns that I can claim, (very solid CTRs, impeccable quality scores and undisputed conversion rates), the only validation of recognized competence comes from the master himself.
The exam validates the title of Adwords certified granted to the Google Campaign Manager specialties from the “Google Adwords Online University“.

Having noticed that many big agencies with heavy invoices (those that charge 15% of the adwords budget) displayed the famous logo without linking it to the official Google certified page… or that most often only the head of the agency was certified and not the real campaign managers who are their employees.

• March 2, 2012 Basic and Advanced Certification Acquired
• February 19, 2013: Advanced Certification Renewal
• new confirmation of the two Adwords certifications (search engine) between May and June 2014: link to the official Partner certification .
• August 07, 2015: Advanced Certification Renewal
• February 25, 2016 Good Practice > Level 97%, Managed > Budget $100,000

Screenshot of the private interface of the Google Partner Account of SME SEO

Jean Christophe, Adwords and S.E.M expert

Truly passionate and involved in each case, Adwords and Google Partner Certified, Jean Christophe Doublet is the Internet advertising strategist of the Référencement-PME office.
His enviable authority in the field positions him as THE specialist in the Search Engine Marketing department, he manages a large part of the paid search campaigns, bringing them the effectiveness of the queen equation: landing page => Quality Score = CPC optimization => conversion.

It installs conversion codes (including call tracking) and produces very clear professional reports at no extra cost thanks to Google’s free tools.

The “Google partner” program

According to Google’s own promotion

The status of “Google AdWords Premium Partner” is reserved for a group of highly qualified privileged companies. Thanks to this status, you can distinguish yourself from the rest.

The firm further claims

The “Google AdWords Premium Partner” benefits from direct access to Google and diversified support (executive, technical, sales and marketing management as well as account and partner management).

And it’s true! An advisor is attached to each certified person who provides statistical elements not found elsewhere, he gives his opinion on the performance of the agency and the campaigns that face strong competition.

This exclusive technical contribution is the best part of this certification.

Finally, a quarterly report (the insider) is sent to each graduate

As far as we are concerned,

I am simply complying with the requirements of the program in order to validate my skills in the field of management of paid advertising campaigns on the web.

I would like to remind you that I consider that a paid viewability is a more
than relevant complement to a global customer acquisition strategy.

On the other hand, Adwords should not be considered as a panacea for web visibility but should be integrated into a coherent and controlled marketing plan, especially in terms of costs.

Reminder of the conditions for entering the program

• Pass the exams
• Manage more than $10,000 / quarter in Adwords advertising (quite an objective criterion!)

Is Google specialist an argument?

So an additional argument, to deserve your trust?

or simply recognition by Google of the ability to optimally manage your advertising campaign on the Internet ( Google Search network) for the benefit of the customer?

But maybe you would like to have an idea of the criteria that make a campaign optimized rather than just configured.

Maybe you’ll appreciate not having to pay a monthly amount to track your phone conversions.

I’ll let you be the judge and possibly call me in Montreal: 438 490 6025

SME SEO charges for campaign management by the hour and not by the % of the Google budget…

Certification in progress (2023)