Essential website audit

All SEO work starts with an audit of your website .

During this analysis, my attention is focused in turn on the ergonomics and tree structure of the site, the quality and hierarchy of its content, the keywords that emerge from it, the possible weaknesses of the backend and its blocking factors, the backlinks acquired… or not, its elements of interactivity… A look at the sector of activity (competitive or not) and the quality of the sites positioned in this sector will make it possible to assess the feasibility and the “distance to travel” to position the site on the queries that will bring it quality traffic.

Website Audit in 2024

A website audit is a comprehensive assessment of everything related to your site’s visibility in search engines. With technological advancements and frequent updates to search engine algorithms, the audit approach has evolved in 2024. Here’s how to conduct a comprehensive audit taking into account current trends:

Technical analysis

• Performance: Evaluate the loading speed of your site, especially on mobile devices. Use tools such as Google PageSpeed Insights or GTmetrix.
• Mobile First: With the growing importance of mobile devices, make sure your site is responsive and optimized for mobile.
• Security: Check if your site uses the HTTPS protocol. Also, make sure that it is safe from common threats like XSS or SQL injection attacks.
• Site errors: Use tools like Google Search Console to detect 404 errors, indexing issues, or other technical issues.

On-page content and SEO

• Keywords: Check whether the target keywords are well integrated into titles, meta descriptions, content and URLs.
• Content quality: Make sure the content is unique, relevant, well-structured (use of H1, H2, etc.) and offers added value to visitors.
• Images: Check the size and optimization of the images. Also, make sure that all images have descriptive alt attributes.

SEO Off-page

• Backlinks: Analyze your site’s backlink profile using tools like Ahrefs or SEMrush. Aim for quality links rather than quantity.
• Domain Authority: Find out how your site is perceived in terms of authority and trust.

User Experience (UX) and Interface (UI)

• Navigation: Can users easily navigate your site? Is it intuitive?
• Design: Is the design modern, attractive, and consistent on all pages?
• Interactivity: With the rise of technologies like Web 3.0, evaluate the ability of users to interact and engage on your site.

Social and Local Aspects

• Social Media: Check how your content is shared on social media. Make sure your site has working social sharing buttons.
• Local optimization: If your business is local, is your site optimized for local search? Are information such as address, phone number and hours of operation easily accessible?

Compliance and Accessibility

With the growing importance of inclusivity, make sure your site is accessible to everyone, including people with disabilities.

The state of play of the website

While some of these points are statistical, the majority of them are technical. They are classified by category

• Backend Technical Criteria
• Analysis of the keywords used by the site
• Content Optimization
• OnPage Optimization
• Internal Linking
• Presence of web elements 2
• Backlink analysis
• A look at the competition
• Does it have any results, even long-tail results in the first page of Google

The audit report is provided to the client in PDF format, including

• Designation of blocking factors
• A specific comment for each of the issues identified
• The rules that must be respected in terms of referencing in order to correct these weaknesses

Submission of the SEO audit

The audit is given to the client during a 2h30 interview which covers

• SEO criteria to be taken care of
• Tools and means of correction
• A succinct look at the competition
• An analysis of the keywords used
• Keyword leads to work on
• A technical development axis for the site
• A development plan of SEO Content Writing

Web audit price...

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