Onpage optimization for better SEO - SEO SEO agency, Web copywriting, backlinking

This article is part of a series reviewing SEO settings that should not be ignored.

Whose:

Steps to a Successful On-Site SEO

In 2023, on-site SEO, also known as “on-page” SEO, refers to all actions and changes made directly on a website to improve its visibility in search engines. Here are the crucial steps to successful on-site SEO:

Initial analysis: Start with an audit of your site to identify strengths, weaknesses, and opportunities for improvement.

Keyword Research: Identify keywords that are relevant to your business and target users. Be sure to include both generic and specific terms (long tail).

Content Optimization:

Quality: Produce unique, relevant, and quality content for your users.
Keyword integration: Incorporate the identified keywords naturally into your titles, subheadings, and body text.
Internal Linking: Create links between pages on your site to improve navigation and distribute the “link juice”.

Optimizing HTML tags:

Title tags (H1, H2,…): Make sure that they are structured hierarchically and incorporate your keywords.
Meta Description: Write an attractive and relevant meta description for each page.

Improvement of the site structure:

URLs: Use URLs that are short, descriptive and include, if possible, your keywords.
Sitemap: Create an XML sitemap to help search engines index all your pages.

Mobile optimization: Make sure your site is responsive, meaning that it adapts to all types of screens, especially mobile.

Loading speed: Minimize loading time by compressing your images, using caching, and avoiding heavy scripting.

Security: Switch to HTTPS if you haven’t already, to secure your users’ data and gain the trust of search engines.

Image optimization:

Compression: Use tools to reduce the size of your images without losing quality.
ALT Attributes: Add relevant descriptions to your images to improve accessibility and SEO.

Regular Update: Search engines favor sites that are regularly updated. Be sure to add fresh content and update outdated information.

I will only talk about ” on-page” optimization here

In this new year, I have gathered in a single text the SEO basics that I am currently applying. If you are used to reading the good sources of SEO in 2017, you will not find anything revolutionary here. only good practices to improve your positions and climb to the top of the first Google page

If you’re looking for a condensed article that clearly lays the foundation for today’s onpage optimization, you’ve come to the right page.

Of course, it remains a base to be applied with finesse. If the fundamentals of website SEO don’t really change, you should know that we could dedicate a 15-page Ebook to each parameter summarized here.

How do I use the template file?

You can download the “deliverable” or “tracking file” template for website optimization.
This is my New Year’s gift to wish you a happy new year and your site good health + good positioning.

This dedicated SEO file template will help you organize and track your work, selection/decision; Like a project controller, he helps you streamline your decisions and better coordinate all the elements. It will also help you avoid ” stuffing ” and redundant keywords from one page to another since everything is in front of your eyes.
If you use it to modify your tags, you can track your rankings before/after changes to SEO criteria. OnPage Optimization

It can be useful for preparing your 301 redirects.

Content Type

The Excel table provided asks you to define the type of content writing of the page you are working on. Homepage?, founding page?, blog post?, landing page? Is it a blog page or a landing ? Is it just a thank you or customer testimonial page? This will put the importance of optimizing each page into perspective.

Current and rewritten URLs

When optimizing a website, we sometimes consider rewriting the URLs. The tool allows you to note down old URLs and predict new ones, it gives you the opportunity to prepare your 301 redirect file (htaccess, php…).

<Original Title> tag.

In the tool, I also suggest that you transfer the <Title> in order to keep this reference point and not forget to optimize it… in the next box

New Title Tag <>

If there was only one thing to optimize in your site, it would be the <title>. If you only have time for one SEO parameter, dedicate it to the /Title> tag<.
The best practice is to use the keyword in two different forms. “Keywords + keyword variation” in a short sentence. You must establish your theme in a strong way by avoiding redundancy and pleonasm and try to catch the interest of the Internet user.
Note: Keyword variation does not mean “the same word in the feminine-plural” but rather a paraphrase or synonym that does not weigh down the reading.

<Title Size>

We recommend more or less 65 characters. (since June 2016)
So you have these 8 to 12 words to slip in your keyword and possibly a variant written into a catchy title. This tag will appear in blue in the search results at Google, the keyword will be displayed in bold.

The tool to download calculates the size of the tag for you.

Original Meta Description

The same goes for the original meta description, it is transcribed for information purposes, it gives the measure of the necessary changes.

New meta description

The meta description gives you 170 spaces/characters that you need to take particular care of. a similar variant of the keyword appears in a catchy sentence that will make the user want to click on your link in the SERP* to find out what is hidden in your page rather than in the neighboring result

Naturally, the page should meet 100% of the keyword.

Unlike a majority of SEOs, I consider meta description to be an SEO parameter in its own right. Neglecting it is a mistake

*SERP (Search Engine Response Pages)

Description Size

To help you verify that you’re following the description size, the next column counts the characters for you. Don’t panic if you exceed the number of characters, they will not be displayed

The keyword tag

We (in the agency) are always appalled when a client arrives with his brand new site and his code displays a keyword tag stuffed like Party animal on New Year’s Day.

The keyword tag has not been taken into account by Google since 2005 and the other major search engines have followed by abandoning it as well.

In fact, because I’m a curator, I like a job well done and because “you never know”, I still fill in this tag with 2 or 3 keywords but I don’t spend my afternoon there… and above all I don’t use it as a lexicon of my profession…

In this video, Matt Cuts confirms my Paragraph on the keyword and emphasizes the importance of a good meta description.

Editorial aspects

Identify your audience

Optimizing an SEO page means giving this page a chance to appear in the eyes of Google as the best answer to a specific request. Behind the demand, there is an audience, so you will write your content according to this audience. Clearly define your targets and adapt your writing style.

Targeted keyword

“Determine your keyword at the rate of one phrase and its thematic derivatives per page. Note the lexical field and therefore the rich vocabulary relating to this “keyword”.

Note: The home page is an exception to this rule since it is there to present your activities and the site as a whole. His keyword will target THE “king keyword” of the site, that of the site’s raison d’être.
“Categories” pages are also an exception since they present multiple pages/topics/products/, the keywords will be more diluted.

In any case, remember to write for your readers first and remember the generic keyword of the category.

Editorial content

The content must be clear, structured and meet the visitor’s needs. Write for your readers. Ask yourself how you can help them?

Write without mistakes “in good French”, “in correct Quebecois”. Write 250/350 words for a product, 350 to 800 words for a founding page.

Remember, the more vocabulary your pages contain, the more likely they are to appear relevant according to search engines and answer questions asked by visitors.

The more content you bring, the more Google will draw from you to answer long-tail queries. That’s why a real blog post “doesn’t count its words”… It deals with a subject.

Oh yes: Air out your presentation.

Titles tag <h1>

“Structuring your texts with paragraph titles gives a lot of readability to your articles, both for your readers and for search engines. I’m one of those who only apply one <h1> per page. – A recent article by Daniel Roch (which I hold in high esteem) on the h1 tag opens up this avenue –

Subtitle / tag <H2> <H3> <H4> etc

Don’t format your texts with your h> tags<, use them to send SEO signals”

The tags h 2, 3, 4, 5, 6 have the same goals as the h1,

Structure your writing,
airing out your texts and
send SEO signals to search engines.

I rarely go beyond h3.
Don’t tag h3 without writing an h2 first.

Footage

“Ideal for seducing your readers and airing out the text: make or buy a conspicuous image. Don’t steal it!

It should illustrate your point and add value to the content.

Give a keyname to the image file itself (words are separated by hyphens, no capitals, accents, no apostrophes…),

Reduce its size and lighten it so that it displays very quickly.
Integrate it, well contextualized in the page, the text that surrounds the image contributes to the relevance of the keyword it carries in the “Alt” tag, an “Alt” tag that you will not have forgotten to fill in.

Read this article specific to image optimization

Call to actions

Think of each of your pages as a gateway to the site. As such, each page should give easy access to the product or service you are selling. Between a well-designed sidebar and an attractive call to action, it’s up to you to design your “marketing” pages.

Persuasion remains the trigger for the sale.

The date the optimized page was edited.

Note the date the optimized page went live. Edit your pages one by one, quietly, do things calmly, the results of this page will only be measured from this date. One more indicator of the performance of your work

Linking, linking

Internal linking

“Multiply internal links, it is to bring the sources that give credibility to your speech, this is valid both for internal links and for those you send outside.
The collection of URLs and their keyword allows you to point pages to additional references.
However, vary your anchors to avoid the suspicion of Penguins.

I recommend that you (this goes in the same direction) not to use scripts that automate linking (such as the Internal Link Building plugin of WordPress) on single keywords, work by hand and be fine in choosing your anchors.

External linking (we get out of the “on page”)

Sending outbound links to reputable sites or articles that are already positioned is excellent, it gives credibility to your message both with Internet users and spiders.

Depending on the reason why you are creating this link, apply or not the nofollow, take care of the anchor of this link or not.

Open the pointed page in another tab/window so that you don’t lose your visitor.

The pages in question must provide additional information. ”

Don’t forget one backlink per day at breakfast

Social Media Sharing

“SEO signals to social networks are gaining momentum. How people use your content is going to weigh on the popularity of that content and the site… Make sharing content as easy as possible. Twitter / like / G+ must be listed below the article.

In the same way, you will publish your article excerpts on your “digg like” sites. And other Backlink supports.

There you go! It’s time to let go of your comments if you find it ~~stupid~~ , well both.

If you just want to say thank you, click on G+, (I’m an ugly duckling who doesn’t use facebook in a frenzied way and who doesn’t tweet) I’ll tell you why another time…

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