An exercise in style during the holidays for any good SEO agency. I had fun linking quotes and proverbs to some immutable tips of web optimization. To be read with a touch of poetry in mind. Good sunshine to all.
“There’s no point in running; you have to start on time” (La Fontaine, Le Lièvre et la Tortue)
Don’t rush in your optimization exercise, the creation of your backlinks in particular, spread, distribute, be consistent. Do not subscribe to the fabulous 1000 BL offers for $20$. Any suspicious activity risks punishment rather than valorization (Penguin).
SEO is a long-distance race, not a sprint. There is always something to perfect or add
You shouldn’t put all your eggs in one basket (French proverb)
Building your links around a single strategy is risky, Google can decide overnight to devalue your option. Spread out your BLs, anchors, sources, source types, and a dose of nofollow.
“Patience and length of time are more than strength or rage.” (The Fountain, The Lion and the Rat)
Don’t confuse “analysis with obsession” and avoid falling into O.O.C. (Obsessive Ranking Disorders).
Oh yes when you do placement tests:
- Don’t be signed in to your Google account
- Clear your cache
- Clear your browsing history
- Remove your site from your favorites
And don’t click on your site in the results –> you’re skewing your own statistics!
Overall, always access your site by writing its URL in the address bar.
“Generosity is never imprudence.” (Alexis Piron; Gustave)
You can be the1st result of the SERPs, if your site doesn’t bring anything and it’s not generous, Internet users will bounce back and your efforts will be wasted.
Nothing replaces rich and useful content, practical information, the small free gift, the replies to comments.
Address your readers rather than talk about yourself, forget about your personal promotion and worry about meeting your visitors’ expectations.
My friend Jean Boucher on his you tube channel Mr Référencement
To the advertising and pretentious discourse erected as “ME, I” (or “WE, ON”) use the YOU, we will appreciate you all the more.
“The best advertisement is a good product.” (Alan Meyer)
Nothing beats a good product, complete and generous information to boost the traffic to your site. It is the Internet user who decides, who buys and who promotes.
Sell solid and build on your pitch and skills by writing practical articles that can be used by your visitors.
The relevance of your pages is the real key, write for your readers – not just to sell – and Google will follow you too
“We always need someone smaller than ourselves” (La Fontaine, Le lion et la souris)
Don’t mind quoting and backlinking to a PR0, you don’t know if in six months, a year, it won’t be PR3 or PR4. Moreover, the PR is only one number among others in the algorithm, giving it too much importance is doing it too much honor and lacking ambition.
SEO is a gallon of fundamentals, an ounce of analysis, a pint of strategy, and a barrel of creativity. Cheers!
“Ah! How old are you? you have a good face” (Racine, les plaideurs)
The age of your competitors’ site is only one parameter, one criterion among others. It does not protect them from your work to compensate for it.
No complexes against the big brands, they are beatable, don’t let yourself be impressed.
In traffic, a moped courier can weave through the traffic more easily and efficiently than a 15-tonne truck.
” Better to use shoes than sheets .” (Proverb)
Without work you won’t get anything, paying your SEO consultant is not enough, you have to get involved to guarantee the sustainability of your positions.
SEO is a long-term job that you must maintain, a website must be active, its content must evolve.
You are more competent in your profession than any web writer. The role of the latter should be limited to optimizing your texts, formatting them, not designing them.
“One word and all is saved, one word and all is lost.” (André Breton)
Keyword research is the backbone of any SEO strategy. Consider that your intuition doesn’t match the statistics of real searches and that the generic term of your activity will not generate anything in your case!
Your efforts will only be rewarded if you aim for YOUR right keywords.
“Accuracy is the politeness of kings.” (Louis XVI, King of France)
Treat your Title tag like a queen, work it with all the precision and respect it deserves, but once that work is done…
Leave him alone! No need to change it every week and worry about its variations…
“There are so many twists and turns in my books that you would think they were made of rubber.” (Frédéric Dard)
- The match between the keyword and results page displayed by Google.
- The interest of the page and the length of the article.
- The attractiveness of the site / user experience
- Ease of navigation
From negligence with regard to the smallest things, one quickly goes to negligence in the great, (Bourdal)
” Google webmaster tool” chews up the work, make it your ally.
Don’t neglect
- Your sitemap.xml
- Your 404 error page
- Your 301 redirects
- The speed of your page display
“Painting is not about copying nature but about learning to work like it.” (Pablo Picasso)
Copying the neighboring site doesn’t bring anything, its look, its titles, its menus, its content are probably more outdated than you imagine.
If the competitor’s analysis is necessary, the reproduction of his model is a mistake.
Yes, the analysis of the sites positioned on the 1st page is necessary, but it is conducted much more for the sum of feasibility indicators than for its SEO tag titles.
You don’t optimize an e-commerce site like the portal of a craftsman or the network of an international brand. Each business, each objective, each website has its own strategy and specificities.
“This network is holding me back; my life is in your hands” (La Fontaine; The cat and the rat)
Don’t just build a network of inbound links, build up a real prospect file. Google can always downgrade you, it will never take your database of acquired and loyal customers.
“The social instinct is not given to all species of birds, but in those where it manifests itself, it is greater, more decided than in other animals” (Buffon; Plovers)
Take care of your reputation on the web, don’t PLAY with social networks, BE SOCIAL, your traffic will give it back to you.
“The best defense is offense.” (Anonymous)
You don’t need to attack your competitors ( negative SEO), or to “defend” yourself as long as your site is not top 1.
And even when you’re there, strengthen your positions rather than worrying about the competitor site that is approaching.
Stay good and focus on your strengths.
Love is never having to say “I’m sorry” (Erich Segal; Love Story)
It is better to hire a consultant with his own practices “than a wizard in a black hat”.
Optimized sites with a hat and white gloves from the craftsman may advance less quickly in the SERPs, but will never unscrew following a “GooGueule” move.
Don’t take the risk of seeing your SEO consultant tell you one day “I’m sorry”
“Everyone must always be attached to his profession” (Aesop, The Ass and the Wolf)
Have you hired a specialist? So trust him, let him act, listen to him and change your initial perception of what a website is.
Follow his advice, his orientations, access his criteria if he explains them to you, these are not fads, but technician’s points. It stands for nothing but your success on the web.
Don’t fight against stronger than you (Turkish proverb)
Claiming to beat Google is a challenge, this company hires the brightest minds on the planet every day, but as in combat sports, it is by using the strengths of the opponent that we manage to fight.
Google referencing is first and foremost the respect of the fundamentals that have not changed in 10 years.
“Beauty is a veiled contradiction. (Jean-Paul Sartre, Situations.)
The cute animals of the Google zoo, Panda, Penguins, Orca, are predators of the web that you should be wary of if you have cheated.
These corrections try to value “naturalness” and “quality” and sanction theft, laziness and over-optimization.
They are only the first steps in a process that will accelerate over the months” (We are talking about Zebra in the near future).
Stay on your toes, and clean in your practices.
“He who does not fear death is all the more formidable.” (Publilius Syrus;
We keep predicting the death of SEO on the pretext that Google doesn’t want SEOs, that it is the strongest and that its goal would be to ruin our lives.
This is false, Google only fights against the looters of the web, the cheaters. He is looking for the Holy Grail of the indisputable result, his corrections to the algorithm are not without collateral damage that sometimes causes our annoyance.
This discipline requires us to:
- Stay on top of the information.
- Adapt continuously.
- To change our strategies constantly.
- Refine, refine, refine.
SEO has a bright future ahead of it, but it will cost more and more, because more than ever it will be time-consuming. Getting involved is already worth its weight in gold.
To conclude:
Proverbs are like butterflies: you catch a few, the others fly away…
(W. Wander)
And you with these tips seen and reviewed? What will you remember from this prose?
The small business owner’s web project
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