{"id":8742,"date":"2017-06-05T11:26:05","date_gmt":"2017-06-05T15:26:05","guid":{"rendered":"https:\/\/referencement-pme.ca\/first-page-of-google-and-top-positions-in-search-results\/"},"modified":"2025-08-05T16:52:49","modified_gmt":"2025-08-05T20:52:49","slug":"first-page-of-google-and-top-positions-in-search-results","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/first-page-of-google-and-top-positions-in-search-results\/","title":{"rendered":"First page of Google and top positions in search results"},"content":{"rendered":"<blockquote class=\"alignleft\"><p>Hello, I would like my site to be on the first page on Google.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>This is the most common conversation introduction when a new customer calls me or tries to learn more about <a href=\"https:\/\/referencement-pme.ca\/en\/seo-and-seo-training-montreal\/\">my service offering<\/a>.<\/p>\n<p>Naturally, I understand the shortcut, and quickly steer the conversation to a series of questions such as:<\/p>\n<ul>\n<li>What is your theme?<\/li>\n<li>What type of competition do you face?<\/li>\n<li>On the first page of Google OK, but on which queries, on which keywords?<\/li>\n<li>Will you write the texts yourself?<\/li>\n<\/ul>\n<p>And to specify that we are talking about positions<strong> in organic results<\/strong>and not in <strong>Adwords<\/strong>, <strong>Google Image<\/strong> or local Google ads&#8230;<\/p>\n<p>At this point in the conversation, it&#8217;s often a universe that opens up to the prospect, he or she begins to identify the real problem.<\/p>\n<p>Several engines, several areas of work and strategies, &#8220;that&#8217;s what <a href=\"https:\/\/referencement-pme.ca\/en\/\">SEO <\/a>is&#8230;&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6187\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/objectif-premiere-page-google.jpg\" alt=\"Objective first page google\" width=\"580\" height=\"299\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/objectif-premiere-page-google.jpg 580w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/objectif-premiere-page-google-300x155.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>I have repeated this explanation 100 times, 200 maybe, and even if you, my visitor, think you know everything about the first page and how to display yourself on it, go through the paragraphs according to your curiosity.<\/p>\n<p><a href=\"#definition\">Notion of 1st Google page<\/a>:<\/p>\n<ul>\n<li><a href=\"#premierepage\">The first Google page: why it&#8217;s relative  <\/a><\/li>\n<li><a href=\"#top10\">Placing your site in the top 10 on the Google <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr> <\/a><\/li>\n<li><a href=\"#anatomie\">Anatomy of the first page of results: the engines present  <\/a>\n<ul>\n<li><a href=\"#adwords\"><em>Adwords<\/em><\/a><\/li>\n<li><a href=\"#local\"><em>Google Local<\/em><\/a><\/li>\n<li><a href=\"#image\"><em>Google image<\/em><\/a><\/li>\n<li><a href=\"#autres\"><em>The others  <\/em><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#ameliorer\">Improve the display of results returned on the first page<\/a>\n<ul>\n<li><a href=\"#snippet\">The <em>Snippet<\/em><\/a><\/li>\n<li><a href=\"#richsnippet\">The <em>rich snippet<\/em><\/a><\/li>\n<li><a href=\"#featuredsnippet\">The <em>featured snippet<\/em> (the Zero position)  <\/a><\/li>\n<li><a href=\"#sitelink\"><em>Sitelinks<\/em><\/a><\/li>\n<li><a href=\"#knowledgegraph\">The <em>Knowledge Graph<\/em><\/a><\/li>\n<li><a href=\"#commentaire\"><em>Feedback<\/em><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#temps\">How long does it take to put a website on the first page?<\/a><\/li>\n<\/ul>\n<h2>Definition: Google First Page<\/h2>\n<p><a href=\"https:\/\/referencement-pme.ca\/en\/seo-agency-sem-organic-seo\/\">Natural referencing<\/a> or <abbr lang=\"en\" title=\"Search Engine Optimization\">SEO <\/abbr>aims to position website pages, articles, images and videos as well as possible on page 1 of Google, (also referred to as <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr>1)   <\/p>\n<p>The first page is a goal for visibility of the portal via certain queries designated by the concept of &#8220;keyword&#8221;.<\/p>\n<p>It is obtained by qualitative <strong>work of the site<\/strong> on the following five categories of parameters:<\/p>\n<ul>\n<li>The source code;<\/li>\n<li>The speed of the site;<\/li>\n<li>The architecture of the site;<\/li>\n<li><a href=\"https:\/\/referencement-pme.ca\/en\/web-writing-content-optimized-for-natural-referencing\/the-web-writer-writes-seo-optimized-articles-and-you\/\">Optimized content writing<\/a>;<\/li>\n<li><a href=\"https:\/\/referencement-pme.ca\/en\/backlinks-and-inbound-links\/\">The reputation of the site through its overall presence on the Web<\/a>.<\/li>\n<\/ul>\n<h3>Being on the front page of a single query is a decoy<\/h3>\n<p>You need to take into account that <a href=\"http:\/\/www.getshimmer.com\/5-major-google-adwords-management-mistakes\/\">15% of global queries entered into Google have never been typed before<\/a>. Internet users all have their own way of expressing their needs and they each do it in their own way. Voice search isn&#8217;t going to help matters&#8230;  <\/p>\n<p>On the query &#8220;first page google&#8221;, the most common questions asked by Internet users are these (keyword study):<\/p>\n<div class=\"one-half first\">\n<ul>\n<li>Google First Page<\/li>\n<li class=\"suggestion\">Move to the first page of Google<\/li>\n<li class=\"suggestion\">Go back to the first page of Google<\/li>\n<li class=\"suggestion\">Website first page Google<\/li>\n<li class=\"suggestion\">Website first page Google<\/li>\n<li class=\"suggestion\">Video first page google<\/li>\n<li class=\"suggestion\">Google Front Page Ad<\/li>\n<li class=\"suggestion\">First page referencing Google Switzerland<\/li>\n<li class=\"suggestion\">Google first page<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li class=\"suggestion\">Cost first page google<\/li>\n<li class=\"suggestion\">Google First Page Price<\/li>\n<li class=\"suggestion\">Google Front Page Site<\/li>\n<li class=\"suggestion\">Be first page Google<\/li>\n<li class=\"suggestion\">Google First Page Rate<\/li>\n<li class=\"suggestion\">Google first page SEO<\/li>\n<li class=\"suggestion\">first page google how long<\/li>\n<li class=\"suggestion\">First Page Google How To<\/li>\n<li class=\"suggestion\">Google first page<\/li>\n<li>How to be on the 1st page on google<\/li>\n<li>etc<\/li>\n<\/ul>\n<\/div>\n<div class=\"clearfix\">  In the end, it is very difficult to be present on all the variants as there are so many, and that&#8217;s fine, you need something for everyone&#8230; Work to get your piece of the pie so that this slice is as substantial as possible. <\/div>\n<h2>The first Google page is relative&#8230;<\/h2>\n<div class=\"twf_jefais icon\">We are never really sure that the position of a site will be identical and constant  <\/div>\n<ul>\n<li>24\/7<\/li>\n<li>in all places (city, districts, province, country)<\/li>\n<li>on all devices (<em>desktops<\/em>, tablets, <em>smartphones<\/em>)<\/li>\n<li>on all browsers (Chrome, Firefox, IE, Opera, etc.)<\/li>\n<\/ul>\n<p>Even on a clearly defined single request.<\/p>\n<p>This is because Google&#8217;s algorithm <strong>recalculates the<\/strong> positions of competing sites with each search and takes into account parameters as fine and changing as those mentioned above, not to mention:<\/p>\n<ul>\n<li>The browsing history of the browser used<\/li>\n<li>The user&#8217;s personal profile if they are logged in to their Google account<\/li>\n<li>The IP address of his computer, the location of his search<\/li>\n<\/ul>\n<div class=\"twf_jefaispas icon\">A site in<sup>10th<\/sup> position will sometimes appear in<sup>8th <\/sup>place, but also in 12th place on the next<sup> page&#8230;<\/sup><\/div>\n<p>The competition is fierce and the algorithm plays with your nerves by constantly yoyoting the results.<\/p>\n<p>I am not mentioning the fact that many Internet users in Quebec use google.ca in English without knowing it on searches in French and vice versa for the French. The 2 engines of Canada return drastically different results. <\/p>\n<div id=\"attachment_6279\" style=\"width: 592px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/google-ca-en-fran%C3%A7ais.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6279\" class=\"wp-image-6279\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/google-ca-en-fran%C3%A7ais.jpg\" alt=\"google.ca in French\" width=\"582\" height=\"296\"\/><\/a><\/p>\n<p id=\"caption-attachment-6279\" class=\"wp-caption-text\">The choice to switch to Google.ca in English is clearly offered<\/p>\n<\/div>\n<p>In this respect, the screenshots that illustrate this article are in no way &#8220;faked&#8221;, they correspond to the positions recorded on June 5, 2017, from a desktop computer located in Villeray in private browsing &#8211; this reduces search pollution and variations in results &#8211;<br \/>\n<a id=\"top10\"><\/a><\/p>\n<h3>Place your site in the top 10 on the Google <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr> .<\/h3>\n<div id=\"attachment_6205\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6205\" class=\"wp-image-6205 size-full\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/taux-de-clic.jpg\" alt=\"Click-through rate on the '1st page'\" width=\"500\" height=\"370\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/taux-de-clic.jpg 500w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/taux-de-clic-300x222.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p id=\"caption-attachment-6205\" class=\"wp-caption-text\">Click-through rate according to Synodlance<\/p>\n<\/div>\n<p>Of course, it is gratifying to enter the final bend symbolized by the access at the bottom of the first page, but it cannot and should not be an ultimate goal.<\/p>\n<p>Positions 5 to 10 do not pick up on average, no more than 10% each of the visits and the agencies that sell the 1st<sup>page of<\/sup> Google on 4 or 5 queries as the holy grail (therefore the success of your business) practice more onanism than web marketing.<\/p>\n<p>On queen queries, only the 3 ranked really convert, and <strong>that&#8217;s because often, the 1st natural result only<sup> comes in<\/sup><sup>7th<\/sup> place from the top of the <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr>!<\/strong><\/p>\n<div class=\"twf_jefais icon\">90% of clicks are made on the first page and 80% of them are made on the first 5 results.<\/p>\n<p>Reaching positions 9 or 10 has no return on investment from the top three or top 5. Also consider that it is the climb back to the podium that is the most difficult and refined work. <\/p><\/div>\n<p>&nbsp;<\/p>\n<p>From position 6 of the organic results, the click-through rate drops drastically and depending on the look of the page returned by Google (returns internal anchor) \u2014 which depends on the user&#8217;s query \u2014 only <strong>the top three<\/strong> will recover a few visits&#8230;<\/p>\n<div class=\"twf_jefaispas icon\"><strong>Being on the 1st page on Google is therefore not enough. <\/strong><\/div>\n<p><a id=\"anatomie\"><\/a><\/p>\n<h2>Engines on the first page of Google results<\/h2>\n<p>Google provides the public with as many search engines (and therefore as many relevant and specialized algorithms) as there are ways to search for the answer to a question.<br \/>\nIf you want to know more about a <em>news-type<\/em> event?, you will use the &#8220;news&#8221;<br \/>\n engine, you prefer to look for a piece of furniture or a piece of clothing according to its look? It is the &#8220;image&#8221; engine that will display as many visuals that will tempt your sensitivity.<br \/>\nThe default engine (<em>Google Search<\/em>) is just one of the ways to find the best site that answers a query.<br \/>\n<a id=\"adwords\"><\/a><\/p>\n<h3>Google Adwords for the top 4 positions<\/h3>\n<div id=\"attachment_6188\" style=\"width: 102px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/mention-annonce.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6188\" class=\"size-full wp-image-6188\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/mention-annonce.jpg\" alt=\"Adwords ad mention\" width=\"92\" height=\"353\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/mention-annonce.jpg 92w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/mention-annonce-78x300.jpg 78w\" sizes=\"auto, (max-width: 92px) 100vw, 92px\" \/><\/a><\/p>\n<p id=\"caption-attachment-6188\" class=\"wp-caption-text\">The Adwords &#8220;ad&#8221; mention<\/p>\n<\/div>\n<p>Adwords is the engine that feeds <a href=\"https:\/\/www.google.com\/maps\/d\/viewer?mid=17_6iCOL6LkRjIFGPKmXBxjsvbBc&amp;hl=en_US&amp;ll=37.42181252912522%2C-122.08372150000002&amp;z=17\" target=\"_blank\" rel=\"noopener noreferrer\">the most famous company in Mountain View<\/a>. It offers the top 4 positions at the top of the first page plus another 3 at the bottom, in results 11, 12, 13. <\/p>\n<p>These ads are also sometimes displayed at the top of pages 2 and 3&#8230;<\/p>\n<p>The principle of keyword bidding governs the ranking of these websites at the top of the <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr>.<\/p>\n<p>It is therefore the best bidder who takes the first place in the <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr>, it is a question of marketing budget, and this vector \u2014 totally independent of the principles and organic ranking (natural referencing).<\/p>\n<p>Even if an Adwords campaign must be of quality to appear in these first 4 places, they remain linked to the investment capacities of companies&#8230;<\/p>\n<p>There are still a large number of Internet users who are still unaware that when they click on these 4 results,<\/p>\n<ul>\n<li>They are expensive for the advertiser (up to $80\/click in insurance)<\/li>\n<li>They don&#8217;t necessarily arrive on a site full of information, but rather on <a href=\"https:\/\/referencement-pme.ca\/en\/adwords-the-almost-perfect-landing-page\/\">a <em>landing<\/em> <em>page<\/em> designed for the campaign<\/a>, i.e. designed to sell them a product.<\/li>\n<\/ul>\n<p>The presence of the word &#8220;announcement&#8221; remains very discreet and the choice of the word &#8220;announcement&#8221; instead of &#8220;advertising&#8221; also leaves an element of ambiguity&#8230; and guarantees a large number of visits to the website.<br \/>\n<a id=\"local\"><\/a><\/p>\n<h3>Google Local for Queries&#8230; geolocated<\/h3>\n<div id=\"attachment_6306\" style=\"width: 457px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/bal%C3%A8se-de-SERP-.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6306\" class=\"wp-image-6306 size-full\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/bal%C3%A8se-de-SERP-.jpg\" alt=\"geolocated local query\" width=\"447\" height=\"604\"\/><\/a><\/p>\n<p id=\"caption-attachment-6306\" class=\"wp-caption-text\">2 natural results then the map with &#8220;the best locals&#8221;, then again organic results. (capture June 2017)<\/p>\n<\/div>\n<p>Osmosis of Google Place and Google Business, this engine is displayed on the first page of Google when the query sends a signal of the <strong>type business + city<\/strong> or when it<strong> guesses the usefulness of serving a result physically close to the search<\/strong>.<\/p>\n<p>For example, the word <em>pizzeria<\/em> alone triggers the insertion of nearby websites, the engine counting on the fact that you don&#8217;t want to travel 50 km to eat a pizza&#8230;<\/p>\n<p>These results are almost independent of the websites themselves, as it is the <strong>Google pages that<\/strong> are displayed and largely serve as references for these 1st page results.<\/p>\n<p>We regularly see companies without a portal and even without any real activity of their business account in this ranking.<\/p>\n<p>This is another topic&#8230;)<\/p>\n<p>What I am saying is that if this presence is limited to the geographical area linked to the address of your company, it is a display at the top of the first page relatively easy to obtain, the competition being much more limited since it only concerns your city (and the neighboring ones when it is small)<\/p>\n<p>&nbsp;<\/p>\n<h3>The Google Images Engine<\/h3>\n<div id=\"attachment_6190\" style=\"width: 515px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/google-image.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6190\" class=\"size-full wp-image-6190\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/google-image.jpg\" alt=\"the google image banner\" width=\"505\" height=\"160\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/google-image.jpg 505w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/google-image-300x95.jpg 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<p id=\"caption-attachment-6190\" class=\"wp-caption-text\">The image results banner on page 1 of the SERP<\/p>\n<\/div>\n<p>Google image is a service that dates back to 2001, it promotes visual search via the illustrations present in the sites. Pinterest didn&#8217;t invent much. <\/p>\n<p>It often happens that this strip of images slips very high in the first Google page after the first two <em>snippets<\/em> of the organic results. A link gives access to the results of this specific search engine which is very popular with people who are looking for everyday consumer goods: furniture, clothing, electronics, decoration&#8230; <\/p>\n<p>I would like to take this opportunity to remind you that <a href=\"https:\/\/referencement-pme.ca\/en\/image-optimization-for-seo\/\">SEO optimization of images<\/a> is both simple and essential and that any article should be accompanied by at least two illustrations.<br \/>\n<a id=\"autres\"><\/a><\/p>\n<h3>Other engines are invited on the 1st<sup>page<\/sup><\/h3>\n<div id=\"attachment_6194\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/autre-moteur-recherche.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6194\" class=\"size-full wp-image-6194\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/autre-moteur-recherche.jpg\" alt=\"other Google engines\" width=\"554\" height=\"192\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/autre-moteur-recherche.jpg 554w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/autre-moteur-recherche-300x104.jpg 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/a><\/p>\n<p id=\"caption-attachment-6194\" class=\"wp-caption-text\">Other Google search engines that are on the 1st page<\/p>\n<\/div>\n<p>In other cases, the image results banner is occupied by video results.<\/p>\n<p>The query &#8220;report + subject&#8221; naturally triggers this intrusion of YouTube results.<\/p>\n<p>Similarly, the different specific result drivers:<\/p>\n<ul>\n<li>news, (enter a recent news in Google)<\/li>\n<li>shopping, (enter &#8220;summer pants&#8221;)<\/li>\n<li>Books and Stars<\/li>\n<li>air flights (type Montreal-Paris to see it)<\/li>\n<\/ul>\n<p>are also invited according <strong>to the search intent perceived<\/strong> by the search engine.<\/p>\n<p>As we can see, the first page of Google or Bing (very similar) takes many forms offering sites according to the types of queries.<\/p>\n<p>&nbsp;<\/p>\n<h2>Improve the look of results returned on the first page<\/h2>\n<p>Different <em>Snippets<\/em> present the natural results in the <abbr lang=\"en\" title=\"Search Engine Result Page\">SERPs<\/abbr> and, even if it means working hard to be in the top group, work on enriching the look of these 4 lines that serve as a <em>teaser<\/em>.<br \/>\n<a id=\"snippet\"><\/a><\/p>\n<h3>The Snippet<\/h3>\n<p><a href=\"http:\/\/dictionary.cambridge.org\/dictionary\/english\/snippet\"><em>Snippet<\/em><\/a><em> : <\/em>an English word designating <em>a short representative excerpt of a piece of information, a news item or a conversation.<\/em><\/p>\n<p>Composed of a title,<strong> the URL of the page or <\/strong><b>breadcrumbs<\/b> and a short description, it sometimes displays the date of publication of the article.<\/p>\n<p>The <em>snippet<\/em> must be thought of as &#8220;eye-catching&#8221;, various technical means exist to enrich the elements that make it up and stand out from other clickable results.<\/p>\n<p>The classic look of this small presentation consists of a small text that offers the article selected by the search engine in its best light in the form of a title on a single line in large blue characters and a description in 165 characters.<\/p>\n<p>The <em>snippet<\/em> is not an excerpt from the web page, it is a <em>teaser<\/em> that the <strong>writer partially controls<\/strong> through the composition of the title&gt; and meta description tags&lt;.<\/p>\n<p>These two tags are essential for indexing and site positions, I invite you to read &#8221; <a href=\"https:\/\/referencement-pme.ca\/en\/onpage-optimization-for-better-seo\/\">the on-page criteria<\/a> &#8221; on this subject.<\/p>\n<p>The elements,<strong> breadcrumbs and date of upload<\/strong> depend on your configuration and the microformats implemented.<\/p>\n<p>Mastering the content of this short presentation of your article allows you to encourage clicks on the result offered by the engine.<\/p>\n<p>&nbsp;<\/p>\n<h3>Rich <em>snippets<\/em> to attract the eye and provoke the click<\/h3>\n<div id=\"attachment_5541\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2016\/08\/gravlax-truite.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5541\" class=\"size-medium wp-image-5541\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2016\/08\/gravlax-truite-300x202.jpg\" alt=\"Trout gravlax serp\" width=\"300\" height=\"202\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2016\/08\/gravlax-truite-300x202.jpg 300w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2016\/08\/gravlax-truite-768x517.jpg 768w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2016\/08\/gravlax-truite.jpg 773w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p id=\"caption-attachment-5541\" class=\"wp-caption-text\">Rich Snippet of cooking recipes<\/p>\n<\/div>\n<p>The rich snippet is a &#8220;rich snippet&#8221;, it is made up of additional information related to the content of the page.<\/p>\n<p>Implemented in 2009, these rich snippets are different from standard <em>snippets<\/em> by offering excellent opportunities to stand out from other results offered by search engines.<\/p>\n<p>The most common and most used are<\/p>\n<ul>\n<li>the famous &#8220;stars&#8221; that display the reviews acquired by the site<\/li>\n<li>photos and details of cooking recipes for the sites concerned.<\/li>\n<li>the data of music tracks there too for sites specialized in this theme.<\/li>\n<\/ul>\n<p><em>Rich snippets<\/em> depend on <a href=\"https:\/\/referencement-pme.ca\/en\/structured-micro-data-and-rich-snipets\/\">the correct implementation of micro snippets<\/a>in the source code of the page or article.<br \/>\n<a id=\"featuredsnippet\"><\/a><\/p>\n<h3>Position zero or <em>featured snippet<\/em><\/h3>\n<p><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/expert-seo-resultat-zero.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6796\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/expert-seo-resultat-zero-300x233.jpg\" alt=\"Zero result\" width=\"300\" height=\"233\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/expert-seo-resultat-zero-300x233.jpg 300w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/expert-seo-resultat-zero.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Since November 2016, Google has been deploying the &#8220;<strong><em>featured snippet<\/em>&#8221; or &#8220;<em>one box<\/em>&#8221; <\/strong>because this &#8220;text box&#8221; is placed IN front of the <strong> first natural result (I think I even saw it in the middle of the paid results).<\/strong><\/p>\n<p>This result is particularly visible and advantageous<\/p>\n<p>The Zero Position corresponds to a result-definition of a term or notion, a bit like a dictionary, moreover Wikipedia collects them with all its might.<\/p>\n<p>This position is a must, it can contain text and image and display the winning site while its natural result is not in the TOP 3.<\/p>\n<p>I illustrate this remark with sample queries that display in <strong>the Zero position<\/strong><\/p>\n<ul>\n<li>yours truly in this position on SEO Expert and<\/li>\n<li>Passion for land on &#8220;sustainable tourism&#8221; on the other side<\/li>\n<\/ul>\n<p>while pages are not necessarily in 1st position in the organic ranking.<\/p>\n<div id=\"attachment_6328\" style=\"width: 222px\" class=\"wp-caption alignright\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/tourisme-durable.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6328\" class=\"wp-image-6328\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/tourisme-durable-300x268.jpg\" alt=\"One Box of Sustainable Tourism\" width=\"212\" height=\"190\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/tourisme-durable-300x268.jpg 300w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/tourisme-durable.jpg 580w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><\/p>\n<p id=\"caption-attachment-6328\" class=\"wp-caption-text\">One box of sustainable tourism for Passion Terre<\/p>\n<\/div>\n<p>Meanwhile, 5 companies pay $15 per click to appear in Adwords results.<\/p>\n<p>However, this result remains very volatile and from Google&#8217;s voice even it remains experimental. There is no doubt that all this will change. <\/p>\n<p>No one can assume that an article will meet the criteria of position zero, however, by respecting its editorial specificity, we still have a good chance of succeeding, this display being new and the competition still very open.<\/p>\n<p>Finally, since the &#8220;answers to questions&#8221; results (Read the article <a href=\"https:\/\/referencement-pme.ca\/autres-questions-posees\/\">Other questions asked<\/a>) are displayed in Canada (November 15, 2017) the position takes on even more weight since they are displayed above questions while the first natural result is pushed back under these questions&#8230;<\/p>\n<div id=\"attachment_6882\" style=\"width: 614px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6882\" class=\"wp-image-6882 size-full\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/position-zero-migrer-https.jpg\" alt=\"Migrate to https\" width=\"604\" height=\"632\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/position-zero-migrer-https.jpg 604w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/position-zero-migrer-https-287x300.jpg 287w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n<p id=\"caption-attachment-6882\" class=\"wp-caption-text\">Position zero, then &#8220;other questions asked&#8221;, then 1st organic position<\/p>\n<\/div>\n<h3><em>Sitelinks<\/em>:<\/h3>\n<div id=\"attachment_6192\" style=\"width: 501px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/sitelink.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6192\" class=\"wp-image-6192 size-full\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/sitelink.jpg\" alt=\"Site link  \" width=\"491\" height=\"209\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/sitelink.jpg 491w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/sitelink-300x128.jpg 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/a><\/p>\n<p id=\"caption-attachment-6192\" class=\"wp-caption-text\">4 <em>sitelinks<\/em> invite the user to go directly to a relevant page according to his or her needs<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><em>Sitelinks<\/em> enrich the <em>snippet<\/em> and are displayed in the form of 4 to 8 links to internal content, an additional link &#8220;Other results for&#8230;&#8221; gives access to all the pages of the site via the &#8220;site&#8221; command:&#8221;<br \/>\n<em>Sitelinks<\/em> give more choice of content to the selected site, more visibility.<br \/>\nThey are only displayed if the article is in the first position, sometimes in the second position on a query.<br \/>\n<a id=\"knowledgegraph\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>The <em>Knowledge Graph<\/em><\/h2>\n<div id=\"attachment_6193\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/knowlegegraph.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6193\" class=\"wp-image-6193 size-medium\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/knowlegegraph-300x292.jpg\" alt=\"Knowlege graph on the \"SEO\" query (June 2017)\" width=\"300\" height=\"292\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/knowlegegraph-300x292.jpg 300w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/knowlegegraph-768x747.jpg 768w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/06\/knowlegegraph.jpg 867w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p id=\"caption-attachment-6193\" class=\"wp-caption-text\">Knowledge graph on the &#8220;SEO&#8221; query (June 2017)<\/p>\n<\/div>\n<p>The <strong>Knowledge Graph<\/strong> displays at the top right \u2014 in the margin \u2014 of the first page an aggregation of information (&#8220;knowledge&#8221;) available on the Internet.<\/p>\n<p>A big and very conspicuous block, this type of result appears mainly on queries<\/p>\n<ul>\n<li>Encyclopaedic<\/li>\n<li>Famous people<\/li>\n<li>Companies listed by <em>Google Mybusiness<\/em><\/li>\n<li>Companies or associations<\/li>\n<li>Brands<\/li>\n<li>Cities<\/li>\n<li>Event<\/li>\n<li>Generic terms<\/li>\n<\/ul>\n<p>Like here on the query &#8220;referencing&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Note that the <em>knowledge<\/em> <em>Graph<\/em> box does not necessarily display the site that ranks first in the organic results.<\/p>\n<p>This presence in the <em>knowledge<\/em> box of the first page of <abbr lang=\"en\" title=\"Search Engine Result Page\">SERP<\/abbr>has a significant impact on the click-through rate, it is worked on the <strong>reputation<\/strong> criteria <strong>and the trust index<\/strong> that the site returns.<\/p>\n<div class=\"twf_jefais icon\">As <a href=\"https:\/\/www.linkedin.com\/in\/mrcjanderson\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Anderson<\/a> said at the <em>SMX search conference<\/em> in Toronto:<\/p>\n<p> &#8220;Your brand isn&#8217;t what you say it is, it&#8217;s what Google says it is.&#8221;<\/p>\n<p> Your brand is not what you say about it, but what Google says about it.&#8221;<\/p><\/div>\n<p><strong>Less common and less intrusive<\/strong><\/p>\n<p>These results are displayed <em> at the top of the first page in the form of tiles mentioning, for music for example, the title of the song, the singer and a video, the click only modifies the <\/em><em>open graph<\/em> returned by YouTube<\/p>\n<p><a id=\"temps\"><\/a><\/p>\n<p>Read this excellent article by Etienne Lesaffre about Google Mybuisiness for more information.<\/p>\n<h2>How long to put a website in the top six<\/h2>\n<p>The other recurring question (with &#8220;how much does it cost&#8221;) that companies looking for SEO support ask.<br \/>\nThere is no answer to this question, as it depends on the<\/p>\n<ul>\n<li>From site status to case management\n<ul>\n<li>technique<\/li>\n<li>editorial<\/li>\n<li>Inbound links<\/li>\n<\/ul>\n<\/li>\n<li>of the competition that the theme encounters<\/li>\n<li>the owner&#8217;s involvement in the tasks to be implemented<\/li>\n<\/ul>\n<p>From 3 months to many months, it is the quantity, quality and regularity of work that counts.<\/p>\n<p style=\"text-align: center;\">\n<div class=\"twf_info icon\">Do you want to see your website appear in the Top 3 results on your master queries without it costing you an arm and a leg?<\/p>\n<p style=\"text-align: center;\">Take our <a href=\"https:\/\/referencement-pme.ca\/en\/seo-and-seo-training-montreal\/\">SEO training in Montreal or online<\/a> information at 438 875 0503  <\/div>\n<\/p>\n<p><a href=\"https:\/\/referencement-pme.ca\/en\/seo-articles-in-montreal-for-smes\/\">Blog articles &#8220;Everything you need to know to work on your SEO&#8221;<\/a><\/p>\n<p><strong>Update 15 June 2017<\/strong><\/p>\n<p>Barely a week after the publication of this paper, the engine offers <a href=\"https:\/\/referencement-pme.ca\/en\/personalized-results-from-the-first-page-of-google\/\">personalized results<\/a> that enrich this article.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, I would like my site to be on the first page on Google. &nbsp; This is the most common conversation introduction when a new customer calls me or tries to learn more about my service offering. Naturally, I understand the shortcut, and quickly steer the conversation to a series of questions such as: What &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-8742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorise","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First page of Google and top positions in search results - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"&nbsp; This is the most common conversation introduction when a new customer calls me or tries to learn more about my service offering. 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