{"id":8729,"date":"2017-01-10T14:10:19","date_gmt":"2017-01-10T19:10:19","guid":{"rendered":"https:\/\/referencement-pme.ca\/the-redesign-of-the-jarrete-website-for-the-cqts\/"},"modified":"2025-08-05T16:52:45","modified_gmt":"2025-08-05T20:52:45","slug":"the-redesign-of-the-jarrete-website-for-the-cqts","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/the-redesign-of-the-jarrete-website-for-the-cqts\/","title":{"rendered":"The redesign of the jarrete website for the CQTS"},"content":{"rendered":"<p><a href=\"https:\/\/referencement-pme.ca\/en\/a-provincial-seo-expert-mandate\/\">I had communicated my involvement in the redesign of Qu\u00e9bec sans tabac<\/a>. The challenge was ambitious: <a href=\"https:\/\/referencement-pme.ca\/en\/seo-articles-in-montreal-for-smes\/\">to<sup> <\/sup> come out 1st in Google<\/a> on generic queries such as &#8220;j quit&#8221; (the &#8220;brand&#8221; being &#8220;Jarrete&#8221;) or even the verb &#8221; <a href=\"https:\/\/lc.cx\/J5ef\" target=\"_blank\">smoke <\/a>&#8220;&#8230;<\/p>\n<p>But of course on queries that concern the theme and the real keywords typed by Internet users, <a href=\"https:\/\/lc.cx\/J5eg\" target=\"_blank\">quit smoking<\/a>, quit smoking, method to quit smoking, help for&#8230; etc, etc. The<strong>whole day of the upload<\/strong>. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5907\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/01\/jarrete.jpg\" alt=\"Jar\" width=\"483\" height=\"209\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/01\/jarrete.jpg 755w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/01\/jarrete-300x130.jpg 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/p>\n<h2>Launch of the portal on 10 January<\/h2>\n<p>The site is online today and the Quebec Council on Tobacco and Health \u2014 <a href=\"https:\/\/quebecsanstabac.ca\/cqts\/\" target=\"_blank\">CQTS<\/a> unveiled the site to the press this morning, not without some satisfaction.<br \/>\nThis was followed by an ambitious campaign of TV, Web and magazine spots.<\/p>\n<p>Behind this work, there are many constraints, knowing that no less than three old sites had to be redirected in favor of the new portal. As the method presented was American and the actors involved were governmental, each line of text or tree or graphic decision had to be validated. <\/p>\n<p>A brilliant team of designers, writers, graphic designers, developers, marketing strategists (including <a href=\"http:\/\/www.avenue8.ca\/realisation\/une-campagne-integree-et-mobilisatrice\" target=\"_blank\">Avenue 8<\/a>), all very attentive, coordinated by Jean Lanoix with whom I had a great pleasure to work.<\/p>\n<p>The site is developed under <a href=\"https:\/\/www.drupal.org\/\">Drupal<\/a>, which proves that it is not only WordPress in the world of the Web that can be referenced&#8230;<\/p>\n<p>Use the site if, as a smoker, you have decided to <a href=\"https:\/\/quebecsanstabac.ca\/jarrete\/hesite-encore\/pensee-obstacle\/trucs-cesser-fumer\" target=\"_blank\">quit smoking<\/a> or if you decide to help a loved one in this process. quebecsanstabac.ca\/jarrete or simply <a href=\"https:\/\/quebecsanstabac.ca\/jarrete\/\">Shank<\/a> <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had communicated my involvement in the redesign of Qu\u00e9bec sans tabac. The challenge was ambitious: to come out 1st in Google on generic queries such as &#8220;j quit&#8221; (the &#8220;brand&#8221; being &#8220;Jarrete&#8221;) or even the verb &#8221; smoke &#8220;&#8230; But of course on queries that concern the theme and the real keywords typed by &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[35,30],"tags":[],"class_list":{"0":"post-8729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-concrete-cases","8":"category-seo-news-google-referencing","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The redesign of the jarrete website for the CQTS - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"I had communicated my involvement in the redesign of Qu\u00e9bec sans tabac. The challenge was ambitious: to come out 1st in Google on generic queries such as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referencement-pme.ca\/en\/the-redesign-of-the-jarrete-website-for-the-cqts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The redesign of the jarrete website for the CQTS - SEO SEO agency, Web copywriting, backlinking\" \/>\n<meta property=\"og:description\" content=\"I had communicated my involvement in the redesign of Qu\u00e9bec sans tabac. The challenge was ambitious: to come out 1st in Google on generic queries such as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referencement-pme.ca\/en\/the-redesign-of-the-jarrete-website-for-the-cqts\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO SEO agency, Web copywriting, backlinking\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T19:10:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T20:52:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2017\/01\/jarrete.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"755\" \/>\n\t<meta property=\"og:image:height\" content=\"327\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristof Maret\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristof Maret\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/\"},\"author\":{\"name\":\"Kristof Maret\",\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/#\\\/schema\\\/person\\\/1a9f60834c5cc87c2016d24c65f8bad4\"},\"headline\":\"The redesign of the jarrete website for the CQTS\",\"datePublished\":\"2017-01-10T19:10:19+00:00\",\"dateModified\":\"2025-08-05T20:52:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/\"},\"wordCount\":262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referencement-pme.ca\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/jarrete.jpg\",\"articleSection\":[\"Concrete cases\",\"SEO news, Google referencing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/\",\"url\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/\",\"name\":\"The redesign of the jarrete website for the CQTS - SEO SEO agency, Web copywriting, backlinking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/the-redesign-of-the-jarrete-website-for-the-cqts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referencement-pme.ca\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/jarrete.jpg\",\"datePublished\":\"2017-01-10T19:10:19+00:00\",\"dateModified\":\"2025-08-05T20:52:45+00:00\",\"description\":\"I had communicated my involvement in the redesign of Qu\u00e9bec sans tabac. 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