{"id":8720,"date":"2016-01-20T10:35:58","date_gmt":"2016-01-20T15:35:58","guid":{"rendered":"https:\/\/referencement-pme.ca\/app-indexing-and-seo-android-and-ios\/"},"modified":"2025-08-05T16:47:07","modified_gmt":"2025-08-05T20:47:07","slug":"app-indexing-and-seo-android-and-ios","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/app-indexing-and-seo-android-and-ios\/","title":{"rendered":"APP indexing and SEO (Android and IOS)"},"content":{"rendered":"

We regularly discuss among colleagues at the doyouseo<\/strong> <\/a>the fact that Google will one day have to use an API to browse application content, in order to reference and value it correctly in the SERP of “mobile<\/em>” results.<\/p><\/blockquote>\n

The classic – current – method of indexing is not very efficient since it is strongly based on hypertext links (knowing that Apps, unlike web pages, do not use hypertext links to link their content).<\/p>\n

Google has therefore released a press release announcing the possibility of referencing app content using an API called Mobile App Indexing API<\/em><\/strong>. It is a little different from what the APP developers<\/a> had imagined and above all, it seems that it marks a first step whose implications are likely to shake up natural referencing<\/a> once again. <\/p>\n

\"Indexing<\/p>\n

The official press release from google (personal translation):<\/strong><\/p>\n

You’ve invested time and effort into making your app a great experience, and we want to help users find them. App Indexing<\/em> has already helped many people to engage with your Android App once installed \u2013 we now have 30 billion links within Indexed Apps. Now, people searching on Google will also be able to find your app without having heard of it. <\/p>\n

If you (your APPS programmer<\/a> ) have set up <\/strong>App Indexing, and your App is relevant to the search performed on Google from Android and iOS devices, Internet users will be able to see the “install” button of your App in the search results. Tapping this button will take them directly to the Google Play store where they can install it and then use it. <\/p>\n

With the addition of these installation links, we start using App Indexing<\/em> as a positioning indicator for all Android or iOS users, regardless of whether they have already installed the app.<\/p>\n

We hope that Search will now help you acquire new users and encourage the use of your App among existing users. To get started, please visit AppIndexing<\/a> and to learn more about the different ways you can integrate with Google Search, please visit DeveloperSearch<\/a>. <\/div>\n

Between them, the programmers imagined …<\/h2>\n

Since 2012, fellow developers have imagined that Google would make a request for access to a brand’s API content in the same way that mobile apps<\/em> use them to embed content within the Apps from a web server.<\/p>\n

In fact, Google’s Mobile App Indexing API<\/em> works differently, and this implies that developers must adapt<\/strong> since they are the ones who have to notify Google of the content in the App and the URL that directly correlates between this content and the website that presents it.<\/p>\n

Armed with this information, Google has the option of sending users to a web page or to the App to read the information.<\/p>\n

The developers involved? Why and how? <\/h2>\n

The App Indexing API<\/em><\/strong> provides <\/strong>developers<\/a> with an option to notify Google of deep links in their native mobile apps and allows the Google App to drive re-engagement using Google Search query completions, providing quick and easy access to app pages.<\/p>\n

Deep links reported using the App Indexing API<\/em> are also used by Google to index App content and will be displayed in Google Search results.”<\/p>\n

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  1. The first thing developers need to do is enable deep linking for their App from the Developers Console<\/em><\/strong>.<\/em><\/li>\n
  2. The next step is to link the App to the website and make sure it’s set up to work with Google Play.<\/li>\n<\/ol>\n

    To make it work<\/h3>\n

    Developers must also set up<\/strong> actions called “determined filters” that notify Google that a user is viewing a section of the content. <\/p>\n