{"id":8716,"date":"2015-09-18T05:08:44","date_gmt":"2015-09-18T09:08:44","guid":{"rendered":"https:\/\/referencement-pme.ca\/adwords-call-tracking-finally-in-canada\/"},"modified":"2025-08-05T16:47:07","modified_gmt":"2025-08-05T20:47:07","slug":"adwords-call-tracking-finally-in-canada","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/adwords-call-tracking-finally-in-canada\/","title":{"rendered":"Adwords call tracking finally in Canada"},"content":{"rendered":"

My google partner<\/a><\/em> advisor had told me about it for the summer, we were looking forward to it, 13 months after the USA, Canada has been benefiting since September 15, 2015 from the tracking of phone calls generated by Adwords campaigns.<\/p><\/blockquote>\n

The call extension<\/strong> , which previously made it possible to display a call forwarding number<\/a> and measure their number and duration, was very rarely used by Internet users and many campaign managers had their customers subscribe to external services that I have always found expensive and painful to install.<\/p>\n

Particularly suitable for companies that base their conversions on the strength of immediate telephone contact<\/strong>, this call tracking<\/em> feature will allow them to measure the number and duration of calls made from their sites by Internet users who arrived via AdWords clicks.<\/p>\n

For Google, it is a way for its customers to count more conversions and to prove, if it were still necessary, the firepower of its “cash cow” advertising tool that makes it a billion-dollar company.<\/p>\n

Not too complex to implement, free to use<\/h2>\n

Campaign managers<\/a> should therefore set up this new conversion in customer accounts.<\/p>\n

Two conditions are required:<\/h3>\n
    \n
  1. Have conversion tracking set up on the account<\/li>\n
  2. Call extensions are installed and Google’s call forwarding number is already set up for these call extensions.<\/li>\n<\/ol>\n

    This makes this tracking<\/em> a little more complicated to implement than other Adwords <\/a>conversion codes or tracking codes such as analytics<\/a><\/em>, but it is still simpler to implement than most existing private services.<\/p>\n

    The last step takes place on the console, you have to choose “Calls to a Google forwarding number on your site” in the platform’s conversion module (tools menu).<\/p>\n

    \"conversion-call-trackig\"<\/a><\/p>\n

    Console Adwords<\/p>\n<\/div>\n

    then<\/p>\n

    \"Number<\/a><\/p>\n

    \"tracking-number2\"<\/a>You are then given a line of code, you will have to place it in the pages of the site on which you want the transfer number to appear (the landing pages<\/em> obviously). It will then only be displayed to users who have clicked on an AdWords ad. Magic! <\/p>\n

    I’m not going to have fun recomposing the complete Google installation manual: here it is in French: https:\/\/support.google.com\/adwords\/answer\/2454052?hl=fr<\/a><\/p>\n

    This number will be displayed for several days to Internet users who return to the site. (I don’t know how many days! it’s all new) <\/p>\n

    After suffering disappointments with 08:00 numbers (in France in particular), Google Adwords phone numbers should have a “regional look”. Indeed, many Internet users who are looking for a local service prefer to call a phone number with a zone prefix that is familiar and identifiable to them. <\/p>\n

    Accurate call tracking full of resources.<\/h2>\n

    The code allows you to follow the<\/p>\n