{"id":8711,"date":"2016-10-09T11:20:42","date_gmt":"2016-10-09T15:20:42","guid":{"rendered":"https:\/\/referencement-pme.ca\/301-redirect-and-page-rank-forwarding\/"},"modified":"2025-08-05T16:46:40","modified_gmt":"2025-08-05T20:46:40","slug":"301-redirect-and-page-rank-forwarding","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/301-redirect-and-page-rank-forwarding\/","title":{"rendered":"301 Redirect and Page Rank Forwarding"},"content":{"rendered":"

Redirect 301<\/em> has an impact on SEO and like all SEO parameters, you need to get up to speed!<\/p>\n

Natural referencing has always depended on good practices, and the “quality” filters implemented in algorithms in recent years are a constant reminder of this.<\/p>\n

The basic rules of the 301:<\/h2>\n
    \n
  1. Matt Cutt, Google’s former SEO communication manager, has long and cleverly maintained an artistic vagueness<\/a> , claiming that 301 redirects lead to a loss equal to that of an ordinary internal link (read video below)…
    \nno more and no less.
    \nThat is to say, virtually up to 15% of the PR<\/li>\n
  2. 302 redirects do not pass PageRank<\/a><\/strong>.
    \nThis is because, by their nature, 302 redirects are temporary and therefore dealt with specifically by search engines.<\/li>\n
  3. Migrations to HTTPS result in a more or less noticeable loss of PageRank<\/strong>.
    \nThis is because of the large number of 301 redirects that this migration requires.<\/li>\n<\/ol>\n