{"id":8657,"date":"2015-02-10T18:34:17","date_gmt":"2015-02-10T23:34:17","guid":{"rendered":"https:\/\/referencement-pme.ca\/the-nice-journey-of-a-funny-and-optimized-article\/"},"modified":"2025-08-05T16:45:47","modified_gmt":"2025-08-05T20:45:47","slug":"the-nice-journey-of-a-funny-and-optimized-article","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/the-nice-journey-of-a-funny-and-optimized-article\/","title":{"rendered":"The nice journey of a funny and optimized article"},"content":{"rendered":"

Beyond the writing qualities of this text that I had written \u2013 not without humor \u2013 after my very first networking event, for a site whose theme is this, it is the life of the article that makes it interesting from an SEO point of view.<\/strong><\/p>\n

\"Resosynergy\"<\/p>\n

An approach based on a simple article<\/h2>\n

This article on networking according to groupereso (yes, you have to read it to understand everything) which mixes business networking experience and humor was also intended to position oneself on the query of the brand “ groupe reso <\/strong>“, a kind of technical exercise that tends to show that there is no need to mess around with keywords to find certain queries.<\/p>\n

As any article should be, I promote it after publication on my Google page<\/a>, my linked in profile<\/a> and aggregators like scoop.it,<\/a> I ask friends to re-tweet it and relay it via their Facebook… routine.<\/p>\n

I will also look for a pair of comment links on sites whose theme is otherwise networking at least close to the subject (I sign them “Kristof”).<\/p>\n

That’s where it turns fun.<\/h3>\n

The owner of one of these sites (Akova), told me \"Houstoncontact me via the form on the site to ask me for permission to take the article and publish it as it is on his site (in defiance of copy-paste).<\/p>\n

I accept, rather flattered and here it is, by copy-pasting it really as it is<\/strong>, all the internal linking of the paper (and I don’t go overboard in general) becomes backlinking<\/em> pointing to as many internal pages… Joy!<\/p>\n

But that’s not all.<\/h4>\n

Francis Belime, owner of Akova<\/a> , goes back to me (thanks to the signature I left at the bottom of the article) and inquires more about my SEO skills<\/a> by giving me a call.<\/p>\n

One appointment later, we discuss SEO in general<\/a> and its site in particular.<\/p>\n

Things going well, so here’s how a paper written for the exercise (and the mess around) leads (in the simple past) to three SEO mandates<\/strong>, one of which is training<\/a> and the other two are website audits<\/a>.
\nThe meeting having taken place in a coworking<\/em> space, I met the same day a member of the CERF<\/a>, a networking circle I had already met and two business leaders who have since joined me:<\/p>\n

Moral:<\/h3>\n

Instead, let your moods overflow, they could seduce readers and materialize into business contracts.<\/p>\n

An article written by Kristof, director of R\u00e9f\u00e9rencement-PME and consultant of the agency in Montreal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond the writing qualities of this text that I had written \u2013 not without humor \u2013 after my very first networking event, for a site whose theme is this, it is the life of the article that makes it interesting from an SEO point of view. 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