{"id":8644,"date":"2013-08-11T22:12:47","date_gmt":"2013-08-12T02:12:47","guid":{"rendered":"https:\/\/referencement-pme.ca\/adwords-the-new-keyword-planner\/"},"modified":"2025-08-05T16:45:43","modified_gmt":"2025-08-05T20:45:43","slug":"adwords-the-new-keyword-planner","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/adwords-the-new-keyword-planner\/","title":{"rendered":"Adwords: the new “Keyword Planner”"},"content":{"rendered":"

https:\/\/referencement-pme.ca\/<\/a> <\/span>If French films arrive in Quebec with difficulty 6 months late, we North Americans have the advantage of being at the forefront of innovations when it comes to Google’s new releases.<\/p>\n

So, benefiting from the new interface of the new Adwords<\/i> tool for 2 weeks, here are my first impressions.<\/p>\n

Adwords, an old companion in rejuvenation<\/h2>\n

The Google AdWords<\/i> keyword generator has been the free standard tool for keyword research for about ten years.
\nThe new interface that Google has recently released (May 2013) is called the ” Keyword Planner <\/b>“.<\/p>\n

The new interface combines the features of the well-known Google keyword research<\/b> tool with the traffic forecasting tool<\/b> that integrates data feeds in the form of graphs in order to better target keywords <\/em>according to their seasonality<\/b>.<\/p>\n

If the old interface is still available<\/del> (no longer true since August 28, 2013), the new scheduler will inevitably end up replacing it, so it’s a matter of getting used to this new tool and … It’s not difficult.<\/p>\n

The interface is uncluttered, plays with toggles <\/i>in order to free the page from superfluous information. It’s nice, intuitive (I just wasted a little time finding the very small icon that allows you to download all the results at once). <\/p>\n

\"Home<\/h2>\n
\n

The new AdWords Planner works just like the old keyword research software, but adds a few handy settings.
\nMore linked than ever to existing campaigns<\/b>, the tool is clearly oriented towards analyzing keyword performance<\/b> rather than discovering new words.<\/p>\n

Three types of research or analysis are offered on the home page.<\/h2>\n
    \n
  1. Research keyword and ad group ideas<\/li>\n
  2. Enter keywords to examine their performance<\/li>\n
  3. Multiplying word lists by combining them<\/li>\n<\/ol>\n

    1) Research keyword ideas and ad groups<\/h2>\n

    First of all, you should know that access to the tool requires you to be connected to your google account, the version accessible to all with Capcha disappears therefore, on the other hand no need to have an active campaign to access this tool<\/p>\n

    Targeting settings:<\/h3>\n

    The new tool allows you to add new parameters that directly correlate <\/b>with: <\/p>\n

    \"keyword-results\"<\/a><\/p>\n

    Click to enlarge<\/p>\n<\/div>\n