{"id":8643,"date":"2012-05-21T08:38:12","date_gmt":"2012-05-21T12:38:12","guid":{"rendered":"https:\/\/referencement-pme.ca\/web-content-writing-architecture-and-costs\/"},"modified":"2025-08-05T16:45:43","modified_gmt":"2025-08-05T20:45:43","slug":"web-content-writing-architecture-and-costs","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/web-content-writing-architecture-and-costs\/","title":{"rendered":"Web Content Writing, Architecture, and Costs"},"content":{"rendered":"

The web content must be served by a flawless site architecture, otherwise the text optimization does not return its full performance <\/p><\/blockquote>\n

I have suffered this year from experiences that left me stunned at first, bitter at second and which leads me to the writing of this article.<\/p>\n

The first of them concerns 650-word texts that I had worked on in an SEO logic but also in the architecture of the portal to be redesigned. These texts were sliced without my knowledge into series of 4 articles of 150 words by the project manager of the commissioning agency. In doing so, the optimization work carried out was totally ruined… while I was paid specifically for this expertise. <\/p>\n

Another time, I was led (in several steps) to compose content whose final structural logic was anti-SEO<\/strong>, after having wanted to dialogue with the head of the agency and explain that we were going straight into the wall, he refused any exchange and withdrew the contract from me in the name of the sacrosanct “the client is always right”.<\/p>\n

It’s true, the client is always right, but if he hires the services of a consultant in a field he knows nothing about, he should at least take the trouble to listen to him.<\/p>\n

This experience encourages me to make you aware of the importance of the necessary adequacy of the content and the architecture of the site<\/strong> that will support and promote it. You will thus better understand the logic of the costs incurred that I will discuss in the 3rd part. <\/p>\n

Web Content and Architecture<\/h2>\n
\"To<\/a><\/p>\n

To go high you need good equipment and structure<\/p>\n<\/div>\n

What is wrongly called or reduced to the word “navigation<\/strong>” hides an essential part of the design of the site, which is the architecture of the portal. It is what enhances and “rotates” your content.<\/p>\n

Indeed, beyond the type of menu and its look (to which I attach a very relative importance… vertical… horizontal… who cares!) There is a whole structure<\/strong> that supports the site and a mechanism <\/strong>that works in the “background of the task” and participates in the reinforcement of themes and <\/strong>keywords<\/a>.<\/p>\n

If the structure of the web portal is not designed with SEO in mind, the texts will not have the same weight, not the same scope in the positioning of the site… It’s a bit like giving the best running shoes to a lame runner. <\/p>\n

Many web writers<\/strong> completely avoid this aspect, which is essential, not to say determining, because they don’t know the rules of natural referencing<\/strong> – bloggers or piss-copies<\/a>, they blacken pages that fascinate their readers, I’m sure… when they have readers.<\/p>\n

Even more are the web designers<\/em> whose only concern is,<\/p>\n