{"id":8640,"date":"2012-01-20T01:34:40","date_gmt":"2012-01-20T06:34:40","guid":{"rendered":"https:\/\/referencement-pme.ca\/setting-up-wordpress-for-seo\/"},"modified":"2025-08-05T16:45:40","modified_gmt":"2025-08-05T20:45:40","slug":"setting-up-wordpress-for-seo","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/setting-up-wordpress-for-seo\/","title":{"rendered":"Setting up WordPress for SEO"},"content":{"rendered":"<p>This article is aimed at WordPress site\/blog administrators who are <strong>not very familiar with SEO<\/strong>, it deals with the SEO configuration of the content manager, the options of its settings menu, the <em>necessary widgets <\/em>and other details that will positively serve the visibility of your web portal.<\/p>\n<p>These are configuration options that you will only have to do once and for all.<br \/>\n<strong>This post is paired with a &#8220;guest&#8221; article<\/strong> on the portal of <strong>Yvon Cavelier<\/strong>, <a href=\"http:\/\/www.copywriting-pratique.com\/\" target=\"_blank\">a copywriter <\/a>from Grenoble who, in less than a year of intensive blogging, has been able to impose his brand, his style and his authority in the specialty. I&#8217;m a big fan of it! <\/p>\n<p>The article I published on his blog sheds light on the <a href=\"http:\/\/www.copywriting-pratique.com\/comment-configurer-wordpress-seo-de-yoast\" target=\"_blank\">configuration of Yoast&#8217;s &#8220;WordPress SEO&#8221; <em><strong>plugin<\/strong><\/em><\/a>, one of the most complete search engine optimization extensions available for the popular CMS.<\/p>\n<p style=\"text-align: center;\"> <a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/wordpress-seo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1973 aligncenter\" title=\"wordpress-seo\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/wordpress-seo.jpg\" alt=\"Configure WordPress SEO\" width=\"500\" height=\"206\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/wordpress-seo.jpg 500w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/wordpress-seo-300x123.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>  This article is structured in two parts: The options in the Settings menu and then the add-on <em>plugins<\/em> .<\/p>\n<h2>Settings in the setting menu<\/h2>\n<h3>Settings -&gt; General:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1963 alignleft\" style=\"border-style: initial; border-color: initial;\" title=\"menu-setting-wordpreess\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/menu-r%C3%A9glage-wordpreess.jpg\" alt=\"wordpress setting menu\" width=\"133\" height=\"156\"\/><\/p>\n<div>In this menu, we find two sensitive things, the<strong> site title<\/strong> and the <strong>tagline<br \/>\n<\/strong><br \/>\n. Some WP templates use this title and tagline<\/p>\n<ul class=\"list-1\">\n<li>in the homepage banner, or just below<\/li>\n<li>in the H1 title tag of the home page,<\/li>\n<li>in the title and meta description tags of the site&#8217;s homepage.<\/li>\n<\/ul>\n<p>Although there are rarely unpleasant surprises, it is worth checking out:<\/p>\n<div class=\"twf_info icon\">Type in the input fields any expression that is out of your usual vocabulary and therefore easy to identify, for example &#8220;apple pie&#8221; in the title and a &#8220;description of my favorite dessert&#8221; in the slogan, then <strong>save<\/strong>.<\/p>\n<p>Then look at your home page on the navigation side and draw your conclusions, also go to the source code (ctrl U, except internet explorer) and observe the content of your title and meta description tags.<\/p>\n<p>Following this, you will be asked to enter the best possible keyword phrase in the<strong> Title field<\/strong> and the most appropriate description in the<strong> slogan field<\/strong>, eventually (if you have installed WordPress SEO from Yoast) you will leave this input field blank. Because its functions surpass those of this menu or are added to it &#8211; depending on the model&#8230; You have to test.  <\/div>\n<h3>Settings -&gt; Writing:<\/h3>\n<ul class=\"list-4\">\n<li>Click the option to fix <strong>XHTML tags, it doesn&#8217;t<\/strong> guarantee you a 100% valid <a href=\"http:\/\/www.w3.org\/\" target=\"_blank\">w3c<\/a> code, but if it can limit the mistakes&#8230;<\/li>\n<li>Change the <strong>default category<\/strong> of articles and replace &#8220;<strong>unranked<\/strong>&#8221; with &#8220;your main keyword&#8221;, the one that characterizes the purpose of your site.<br \/>\nThus, in case of forgetfulness when putting a post online, your article will be &#8220;ranked&#8221; on this keyword word.<br \/>\nOf course, you must have created the famous <strong>category<\/strong> <strong>beforehand<\/strong> (in the Article\/Category menu) (during the<strong> creation <\/strong>of the categories,<br \/>\n fill in their SEO tags)<\/li>\n<li>Nothing prevents you from having an &#8220;unranked&#8221; category which can be very useful in a blog<\/li>\n<li>Do the same for the field that concerns articles published by email.<\/li>\n<li>The &#8221; <strong>update service<\/strong> &#8221; field allows you to report (<strong>ping<\/strong>) your site to search engines.<br \/>\nBy default WordPress pingue (from the verb pinger!) http:\/\/rpc.pingomatic.com<br \/>\nYou can alert as many engines as you want<\/li>\n<\/ul>\n<p>Here is a list of addresses from which you can use it according to your desire to disseminate. Being a Quebecer, I tend to warn European engines. <\/p>\n<p>The following list was 100% valid 6 months ago, sorry for not checking it before posting this article. (I&#8217;m not early&#8230;)<br \/>\nCopy and paste the links into the input box at the rate of one address per line <\/p>\n<ul class=\"list-1\">\n<li>http:\/\/blogsearch.google.be\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.ca\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.ch\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.fr\/ping\/RPC2<\/li>\n<li>http:\/\/api.feedster.com\/ping<\/li>\n<li>http:\/\/audiorpc.weblogs.com\/RPC2<\/li>\n<li>http:\/\/blogpeople.net\/ping<\/li>\n<li>http:\/\/blogpeople.net\/servlet\/weblogUpdates<\/li>\n<li>http:\/\/blogsearch.google.ae\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.at\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.co.uk\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.com\/ping\/RPC2<\/li>\n<li>http:\/\/blogsearch.google.us\/ping\/RPC2<\/li>\n<li>http:\/\/ping.feedburner.com<\/li>\n<li>http:\/\/ping.feedburner.com\/<\/li>\n<li>http:\/\/ping.kutsulog.net\/<\/li>\n<li>http:\/\/ping.syndic8.com\/xmlrpc.php<\/li>\n<li>http:\/\/ping.wordblog.de\/<\/li>\n<li>http:\/\/rpc.aitellu.com<\/li>\n<li>http:\/\/rpc.bloggerei.de\/ping\/<\/li>\n<li>http:\/\/rpc.reader.livedoor.com\/ping<\/li>\n<li>http:\/\/rpc.twingly.com<\/li>\n<li>http:\/\/rpc.weblogs.com\/RPC2<\/li>\n<li>http:\/\/services.newsgator.com\/ngws\/xmlrpcping.aspx<\/li>\n<li>http:\/\/www.blogpeople.net\/ping<\/li>\n<li>http:\/\/www.blogpeople.net\/servlet\/weblogUpdates<\/li>\n<li>http:\/\/www.feedblitz.com\/f\/f.fbz?XmlPing<\/li>\n<li>http:\/\/www.wasalive.com\/ping\/<\/li>\n<li>www.zhuaxia.com\/rpc\/server.php<\/li>\n<li>http:\/\/xping.pubsub.com\/ping\/<\/li>\n<\/ul>\n<h3>Settings -&gt; playback<\/h3>\n<p>In the menu there are few settings; yet <strong>you&#8217;ll check<\/strong> that your encoding is<strong> UTF-8<\/strong> and check <strong>the snippet<\/strong> for syndication streams.<br \/>\nIn pages built on the fly by syndication flow, WordPress can aggregate<\/p>\n<ul class=\"list-1\">\n<li>The full article<\/li>\n<li>the first X characters of the article (you define X)<\/li>\n<li>or the excerpt<\/li>\n<\/ul>\n<p>It is by far <strong>the extract<\/strong> that is the best choice.<\/p>\n<p><strong>Why the extract?<br \/>\n<\/strong><br \/>\nIn this regard, I refer you to the paired article published on copywriting- practical (<a href=\"http:\/\/www.copywriting-pratique.com\/comment-configurer-wordpress-seo-de-yoast\" target=\"_blank\">configure W-P SEO<\/a>) so as not to be redundant if you read both.<\/p>\n<h3>Settings -&gt; Discussion<\/h3>\n<p>Default settings, check all three boxes<br \/>\nThe rest is yours<\/p>\n<h3>Settings -&gt; privacy<\/h3>\n<p>On the day of the launch of your site, check the box &#8220;Ask search engines to index this site&#8221; and then &#8230; <strong>Save<\/strong> !! <\/p>\n<h3>Settings -&gt; Permalinks<\/h3>\n<p>This is about cleaning up the URLs and structuring them:<br \/>\nIn the most common settings options, check &#8221; <strong>article name<\/strong> &#8221; (appears in the latest WP 3.3.1 update) or custom structure and enter \/%postname%\/ (previous WP version) this is the advice that can be found everywhere and which gives the <strong>most refined urls<\/strong> but it has the disadvantage of flattening your entire blog in terms of its architecture.<\/p>\n<p><span style=\"text-decoration: underline;\">This is why this choice is questionable<\/span>.<\/p>\n<p>A strategy to strengthen the SEO of your menus, your categories, should push you to enter <strong>\/%category%\/%postname%\/<\/strong> This 2nd option gives weight to category titles (normally relevant keywords) and &#8220;verticalizes&#8221; the structure of your site. Please note that this only concerns <strong>articles<\/strong> on the site.<br \/>\nAs far as <strong>the pages<\/strong> are concerned, you will skilfully play with the &#8221; <strong>parent<\/strong> &#8221; function (which can be found on the options on the right in the pages where you input your texts) to build this structure by menus, by themes. <\/p>\n<p>It should be noted that depending on the type of activity and the size of the blog, it will not be structured in the same way.<\/p>\n<p><span style=\"text-decoration: underline;\">Last but not least<\/span> :<\/p>\n<p>The &#8221; <strong>Optional<\/strong> &#8221; option, two fields that offer you to replace the <strong><em>WORD Category<\/em><\/strong> (present by default) in your category syndication URLs and the MOT <strong><em>tag<\/em><\/strong> in keyword syndication pages.<br \/>\nYour URLs will be cleaner if you remove these words <strong>completely<\/strong> (read below for the appropriate plugins) WordPress offers you here to replace it with a generic keyword<\/p>\n<p><strong>Default Share<\/strong><\/p>\n<div class=\"twf_attention icon\"><strong>Be careful<\/strong> , any intervention on the structure of the permalinks, must be accompanied by <strong>redirects<\/strong> from the affected IRLs. Several <em>plugins<\/em> do this including <a href=\"http:\/\/wordpress.org\/extend\/plugins\/simple-301-redirects\/screenshots\/%20\" target=\"_blank\">simple 301 redirect<\/a>   <\/div>\n<p style=\"text-align: center;\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/imgres.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1967 aligncenter\" title=\"WordPress Plugin\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/imgres.jpg\" alt=\"WordPress Plugin\" width=\"339\" height=\"149\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/imgres.jpg 339w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/01\/imgres-300x131.jpg 300w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/a><\/p>\n<h2>  SEO <em>plugins<\/em> that will help you<\/h2>\n<p>Let&#8217;s go back to the previous advice right away:<\/p>\n<h3>Remove the word &#8220;category&#8221; from your syndication urls:<\/h3>\n<p>The &#8221; <strong>no category base<\/strong>&#8221; plugin does this very well, WordPress SEO \/Yoast too.<\/p>\n<h3>Remove the word &#8220;tag&#8221; from your keyword syndication URLs<\/h3>\n<p>The &#8220;<strong> no tag base<\/strong> &#8221; plugin is simple and effective, WordPress SEO \/Yoast too!<\/p>\n<h3>About sitemap .<\/h3>\n<p>Because of the English term, there is often confusion between &#8221; <strong> the two<\/strong> &#8221; <\/p>\n<ul class=\"list-1\">\n<li>Create a<strong> sitemap.xml file, it&#8217;s <\/strong> the one that addresses search engines. Take <a href=\"http:\/\/wordpress.org\/extend\/plugins\/google-sitemap-generator\/\">google sitemap generator<\/a> for example, but WordPress SEO\/Yoast does it very well too. <\/li>\n<li>Create a<strong> sitemap<\/strong> page, it&#8217;s the one that is displayed on your website and is aimed at Internet users \u2013 and a little spiders-) with <strong>Realtime Sitemap<\/strong> which offers good options or PS Auto Sitemap. (Yoast doesn&#8217;t!) <\/li>\n<\/ul>\n<p>Reading the two articles we can see that most of the tools are included in the <a href=\"http:\/\/yoast.com\/wordpress\/seo\/\">WordPress SEO\/Yoast<\/a> extension, so rather than accumulating extensions, use one of the<strong> Swiss<\/strong> Army knives of SEO for WordPress.<\/p>\n<p>That&#8217;s it for the basic settings, I&#8217;m not saying that you can&#8217;t do better, but if you already refine all this, you won&#8217;t hurt yourself&#8230;<br \/>\nI&#8217;m not saying it&#8217;s enough either, but I think it&#8217;s the addition of small details that ultimately makes the difference.<br \/>\nI&#8217;m still not saying that, without respecting these points, you have no chance of ranking, Yvon&#8217;s blog that I kindly pointed out to illustrate some examples illustrates the opposite:<\/p>\n<p>It is in the top 3 on the referral queries of copywriting on the Google.fr<\/p>\n<h3>Let&#8217;s not forget that SEO is:<\/h3>\n<ul class=\"list-7\">\n<li>  A well-coded, no-barrier, well-configured platform<\/li>\n<li>Solid <a title=\"The web writer writes SEO-optimized articles and you?\" href=\"https:\/\/referencement-pme.ca\/redaction-web-montreal\/le-redacteur-web-optimise-les-pages-web\/\">SEO-optimized texts<\/a><\/li>\n<li><a title=\"Backlinks: Publish press releases\" href=\"https:\/\/referencement-pme.ca\/en\/backlinks-publish-press-releases\/\"> Inbound links<\/a> of the highest possible quality.<\/li>\n<\/ul>\n<p>We have touched here only on the first point, and the other two weigh very heavily in the balance.<\/p>\n<h2>What about internal linking?<\/h2>\n<p>We could dedicate an article to plugins and widgets that automate internal linking,<\/p>\n<ul class=\"list-1\">\n<li>Latest articles<\/li>\n<li>Latest comments<\/li>\n<li>Top articles<\/li>\n<li>Articles related to this one<\/li>\n<li>Articles that might interest you<\/li>\n<li>Automating links that associate a word with a page<\/li>\n<li>The breadcrumb trail: only necessary if your blog has a vertical structure<\/li>\n<\/ul>\n<p>This will be for another time under the pretext that the <strong>personal choice<\/strong> factor is much more involved in this type of task automation<\/p>\n<p>Before loading a new plugin, check that your theme doesn&#8217;t already have the feature on board.<\/p>\n<p><strong>Check<\/strong> that WordPress inserts the <strong>canonical tag<\/strong> on your default posts (see in source code)<\/p>\n<p>==================================<br \/>\nYour comments or questions will make me happy!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Configuring WordPress for SEO means applying the best options in the settings menu, adding two or three plugins, among them &#8220;WordPress SEO&#8221; from Yoast! This article is twofold, one part here and one as a guest article on copywriting-practice.<\/p>\n","protected":false},"author":2,"featured_media":7987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,39],"tags":[],"class_list":{"0":"post-8640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorise","8":"category-wordpress-en","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting up WordPress for SEO - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"Configuring WordPress for SEO means applying the best options in the settings menu, adding two or three plugins, among them &quot;WordPress SEO&quot; from Yoast! 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