{"id":8632,"date":"2011-08-08T12:11:16","date_gmt":"2011-08-08T16:11:16","guid":{"rendered":"https:\/\/referencement-pme.ca\/backlink-how-to-the-easy-ones\/"},"modified":"2025-08-05T16:45:39","modified_gmt":"2025-08-05T20:45:39","slug":"backlink-how-to-the-easy-ones","status":"publish","type":"post","link":"https:\/\/referencement-pme.ca\/en\/backlink-how-to-the-easy-ones\/","title":{"rendered":"Backlink how-to: the easy ones"},"content":{"rendered":"<p>You don&#8217;t just do <em>backlinking<\/em> to improve your positioning in the SERPs* and because Google gives inlinks a certain value. You also do it to create, to attract traffic to your site, to establish your presence on the web, your authority and your popularity on the internet, your future customers or members of your <a href=\"http:\/\/www.diateino.com\/blog\/2009\/07\/18\/preface-a-ledition-francaise-de-tribus-de-seth-godin-par-marylene-delbourg-delphis\/\" target=\"_blank\" rel=\"noopener noreferrer\">tribe<\/a>&#8230; <\/p>\n<h2>Definition of backlink<\/h2>\n<p>Permalinks from other websites point to yours are called <strong>backlinks <\/strong>.<\/p>\n<p>It is also referred to as<strong> inlink<\/strong>. In French we use &#8220;<strong>Lien entrant<\/strong>&#8221; or &#8220;<strong>Lien retour<\/strong>&#8220;. Search engines consider that they give your site a certain authority since these links are interpreted as a recommendation for further reading or a reference to the content of the article that makes it.  <\/p>\n<h3>Backlinking is first and foremost about being organized and methodical:<\/h3>\n<ul>\n<li>Make a backlink a day at breakfast<\/li>\n<li>Vary and balance link sources<\/li>\n<li>Select your referring sites carefully<\/li>\n<li>Vary your anchors<\/li>\n<li>Don&#8217;t just point to your homepage, think &#8220;internal pages&#8221;<\/li>\n<li>Stay as much as possible in your theme<\/li>\n<li>Stay mostly on sites in your territory and the language of the site<\/li>\n<li>Remember that you will spend time there<\/li>\n<\/ul>\n<h3>First and foremost, you need:<\/h3>\n<ul>\n<li>About twenty different descriptions of your site in 400\/450 characters<\/li>\n<li>A dozen different descriptions of your website in 350 words.<\/li>\n<li>(With these 30 descriptions you have enough to see coming without having to copy and paste)<\/li>\n<li>Two or three beautiful articles to publish <strong>elsewhere<\/strong> but which will make their readers want to come to you.<\/li>\n<li>Several beautiful articles on your portal that may receive links<\/li>\n<li>One or two email addresses dedicated to this activity<\/li>\n<li>A human identity dedicated to this activity and a complicated password but which will be considered unique to your specific &#8220;Backlink campaign&#8221; registrations.<\/li>\n<li>A spreadsheet whose columns will look something like this:<\/li>\n<\/ul>\n<div id=\"attachment_1111\" style=\"width: 584px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/tableur-suivi-de-backlink.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1111\" class=\"size-large wp-image-1111 \" title=\"backlink-tracking-spreadsheet\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/tableur-suivi-de-backlink-1024x318.png\" alt=\"Spreadsheet for backlink tracking\" width=\"574\" height=\"178\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/tableur-suivi-de-backlink-1024x318.png 1024w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/tableur-suivi-de-backlink-300x93.png 300w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/tableur-suivi-de-backlink.png 1302w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<p id=\"caption-attachment-1111\" class=\"wp-caption-text\">Example of backlinking tracking, realistic and humorous<\/p>\n<\/div>\n<h2>Directory Listing<\/h2>\n<p>If it&#8217;s true that Google started by indexing the yellow pages (well, the Yellow pages)&#8230; and that directories were for a long time powerful levers of visibility on the Internet, they are now mostly devalued. The traffic they generate annually is almost zero, a look at your Analytics\/traffic source will confirm this. With a few exceptions, these are links of little value, don&#8217;t spend hours on them.    <strong>Nevertheless<\/strong><\/p>\n<h3>  Look for directories that rank<\/h3>\n<ul>\n<li>Search for &#8220;Your business + city of your market&#8221;<\/li>\n<li>Do it on three main search engines<\/li>\n<li>Look for directories that rank in the SERPs on the top 30 results.<\/li>\n<li>Sort and remove the paying ones&#8230; (or keep them, depending on the situation)<\/li>\n<li>And those that require a backlink<\/li>\n<li>Search for targeted business directories for your business<\/li>\n<li>Sort in the same way in the latter the paid ones and those that impose the exchange of links.<\/li>\n<\/ul>\n<h3>Depending on your industry:<\/h3>\n<p>Revised List March 2017<\/p>\n<ul>\n<li><a href=\"http:\/\/web.archive.org\/web\/20120904100634\/http:\/\/360.pagesjaunes.ca:80\/fr\/?utm_source=ypca&amp;utm_medium=link&amp;utm_campaign=folfooterfr\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Yellow page<\/a> Canada (if you have the GST\/QST numbers if not, forget about it and stay with the free registration despite the marketing pressure they will put on you)<\/li>\n<li><a href=\"http:\/\/www.toutmontreal.com\/ajout.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">All of Montreal<\/a><\/li>\n<li><a href=\"http:\/\/www.fouillez-tout.com\/cgi-bin\/ajouter.cgi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Search everything<\/a><\/li>\n<li><a href=\"http:\/\/www.trycanada.com\">Canadian Directory<\/a><\/li>\n<li>Annuaire.pro Internet Agency<\/li>\n<li><a href=\"http:\/\/www.net-liens.com\">Net-Liens Directory<\/a><\/li>\n<li><a href=\"http:\/\/www.webrankinfo.com\/annuaire\/faq_42_203.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Webrankinfo<\/a> English demanding&#8230; Be careful with your description<\/li>\n<li><a href=\"http:\/\/www.gralon.net\/ajouter-son-site.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Gralon <\/a>(released in Quebec)<\/li>\n<li><a href=\"http:\/\/annuaire.secous.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free directory<\/a> (mandatory backlink you can skip)<\/li>\n<li><a href=\"http:\/\/www.avis-site.com\">Site reviews<\/a><\/li>\n<li><a href=\"http:\/\/www.liens-internes.com\/\" title=\"Internal links web guide\">Internal directory links<\/a><\/li>\n<li>Website SEO<\/li>\n<\/ul>\n<h3>Do you still want directory listings?<\/h3>\n<p>If you want even more, it is easy to find them on the web, there are even &#8220;directories of directories&#8221; sites, in reality when you start looking, you don&#8217;t know where to turn. but beware of their qualities&#8230; <\/p>\n<h2>Review Directories<\/h2>\n<p><a href=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/avis-sur-google-place.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1200\" title=\"Reviews-on-google-place\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/avis-sur-google-place.png\" alt=\"Reviews on Google Address,  \" width=\"279\" height=\"410\"\/><\/a>Review sites are like directories that allow anyone to leave a review on a page dedicated to the company. Whether you like it or not, you should be interested in these sites because you can be perfectly well included <strong> without your knowledge<\/strong>. While it is clear that the tourism and catering sectors must be particularly aware of this parameter, all sectors of activity are welcomed in generalist directories such as ourbiz and monavis. It is therefore necessary to take care of your company sheets in each of them and go and put your hyperlink, your address, your phone, a beautiful unique description of your activity containing your keywords and even a photo of the truck or your achievements. If a file has been created without your knowledge, it is possible that it is denigrating, know that you have a right of reply and the possibility of claiming ownership of the file. Some of these reviews are collected by Google, which may flag them in Google address. The screenshot shows that there is no direct and total correlation between the number of reviews \/ their quality and the final ranking.      <\/p>\n<h2>Review directory sites<\/h2>\n<p>Depending on your sector of activity: Some &#8220;review directories&#8221;, you also need to search for the sites in your territory.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.google.ca\/business\/?gmbsrc=ca-en-ha-se-z-gmb-s-z-h~bk&amp;ppsrc=GMBS0&amp;gclid=Cj0KEQjwhpnGBRDKpY-My9rdutABEiQAWNcslNtWNjJwb8HrUWZFFXt6AJhNNYT2OvxDoUGOQPk9gmQaAi3c8P8HAQ\">Google business<\/a><\/li>\n<li><a href=\"http:\/\/ourbis.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ourbis.com<\/a><\/li>\n<li><a href=\"http:\/\/restomontreal.ca\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">RestoMontreal<\/a><\/li>\n<li><a href=\"http:\/\/yelp.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">yelp.com<\/a><\/li>\n<li><a href=\"http:\/\/tripadvisor.ca\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TripAdvisor<\/a><\/li>\n<li><a href=\"http:\/\/fommers.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Fommers<\/a><\/li>\n<li><a href=\"http:\/\/urbanspoon.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Urbanspoon<\/a><\/li>\n<\/ul>\n<h3>Final tip about review sites<\/h3>\n<p>If you want your customers to express themselves, chew their work:<\/p>\n<ul>\n<li>At the end of the contract, send an email mentioning the fact that today word of mouth is played out on the internet, <span style=\"color: #0000ff;\">that by clicking on this link<\/span> [point to your company profile on a review site], he will be able to express his satisfaction with your work,<\/li>\n<li>that it will help you in the race for visibility on the web and<\/li>\n<li>that it will only take him 5 minutes of his time.<\/li>\n<\/ul>\n<p><strong>There are even some who do it!<\/strong><\/p>\n<h3>Read also about Backlinking<\/h3>\n<ul>\n<li>Publications on &#8220;<a href=\"https:\/\/referencement-pme.ca\/en\/backlinks-publish-press-releases\/\">press release <\/a>and promo site&#8221;<\/li>\n<li><a title=\"Backlink How-to: Blogs, Forums and Tips\" href=\"https:\/\/referencement-pme.ca\/netlinking-blog-digglike\/\">Blog how and other stuff<\/a>,<\/li>\n<li><a title=\"Over-optimization\" href=\"https:\/\/referencement-pme.ca\/google-lutte-contre-sur-optimisation\/\">Google fights against over-optimization<\/a><\/li>\n<li><a title=\"After Penguin 1\" href=\"https:\/\/referencement-pme.ca\/publication-darticles-en-cp-lapres-pingouin\/\">Publication of article in 2014,<\/a><\/li>\n<li><a title=\"Link Profile\" href=\"https:\/\/referencement-pme.ca\/profil-de-lien-apres-pingouin-2\/\">The post penguin link profile<\/a>,<\/li>\n<li><a href=\"https:\/\/referencement-pme.ca\/comment-publier-article-invite\/\">Publish a guest article (ethics and quality)<\/a><\/li>\n<li><a title=\"all BL articles\" href=\"https:\/\/referencement-pme.ca\/backlink\/\">All articles about backlinking.<\/a><\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>*SERP= Search Engine Results Pages,<\/p>\n<p><strong><span class=\"Apple-style-span\" style=\"color: #ff9900;\">Want to complete?  <\/span><\/strong><\/p>\n<p><strong><span class=\"Apple-style-span\" style=\"color: #ff9900;\">Do you find the article practical?  <\/span><\/strong><\/p>\n<p><strong><span class=\"Apple-style-span\" style=\"color: #ff9900;\">Say it and let go of the bonds<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t just do backlinking to improve your positioning in the SERPs* and because Google gives inlinks a certain value. You also do it to create, to attract traffic to your site, to establish your presence on the web, your authority and your popularity on the internet, your future customers or members of your tribe&#8230; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-8632","post","type-post","status-publish","format-standard","category-backlinking","entry","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlink how-to: the easy ones - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"You don&#039;t just do backlinking to improve your positioning in the SERPs* and because Google gives inlinks a certain value. 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You also do it to create, to attract traffic to your site, to establish your presence on the web, your authority and your popularity on the internet, your future customers or members of your tribe...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referencement-pme.ca\/en\/backlink-how-to-the-easy-ones\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO SEO agency, Web copywriting, backlinking\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-08T16:11:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T20:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/referencement-pme.ca\/wp-content\/uploads\/2011\/08\/tableur-suivi-de-backlink-1024x318.png\" \/>\n<meta name=\"author\" content=\"Kristof Maret\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristof Maret\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/\"},\"author\":{\"name\":\"Kristof Maret\",\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/#\\\/schema\\\/person\\\/1a9f60834c5cc87c2016d24c65f8bad4\"},\"headline\":\"Backlink how-to: the easy ones\",\"datePublished\":\"2011-08-08T16:11:16+00:00\",\"dateModified\":\"2025-08-05T20:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/\"},\"wordCount\":963,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/referencement-pme.ca\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/tableur-suivi-de-backlink-1024x318.png\",\"articleSection\":[\"Backlinking\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/\",\"url\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/\",\"name\":\"Backlink how-to: the easy ones - SEO SEO agency, Web copywriting, backlinking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referencement-pme.ca\\\/en\\\/backlink-how-to-the-easy-ones\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/referencement-pme.ca\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/tableur-suivi-de-backlink-1024x318.png\",\"datePublished\":\"2011-08-08T16:11:16+00:00\",\"dateModified\":\"2025-08-05T20:45:39+00:00\",\"description\":\"You don't just do backlinking to improve your positioning in the SERPs* and because Google gives inlinks a certain value. 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