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Steps to a Successful On-Site SEO<\/strong><\/p>\n In 2023, on-site SEO, also known as “on-page” SEO, refers to all actions and changes made directly on a website to improve its visibility in search engines. Here are the crucial steps to successful on-site SEO: <\/p>\n Initial analysis:<\/strong> Start with an audit of your site to identify strengths, weaknesses, and opportunities for improvement.<\/p>\n Keyword Research:<\/strong> Identify keywords that are relevant to your business and target users. Be sure to include both generic and specific terms (long tail). <\/p>\n Content Optimization:<\/strong><\/p>\n Optimizing HTML tags:<\/strong><\/p>\n Improvement of the site structure:<\/strong><\/p>\n Mobile optimization:<\/strong> Make sure your site is responsive, meaning that it adapts to all types of screens, especially mobile.<\/p>\n Loading speed:<\/strong> Minimize loading time by compressing your images, using caching, and avoiding heavy scripting.<\/p>\n Security:<\/strong> Switch to HTTPS if you haven’t already, to secure your users’ data and gain the trust of search engines.<\/p>\n Image optimization:<\/strong><\/p>\n Regular Update:<\/strong> Search engines favor sites that are regularly updated. Be sure to add fresh content and update outdated information. <\/p>\n In this new year, I have gathered in a single text the SEO basics that I am currently applying. If you are used to reading the good sources of SEO in 2017<\/strong>, you will not find anything revolutionary here. only good practices to improve your positions and climb to the top of the first Google page<\/a> <\/p>\n If you’re looking for a condensed article that clearly lays the foundation for today’s onpage<\/i> optimization, you’ve<\/strong> come to the right page.<\/p>\n Of course, it remains a base to be applied with finesse<\/b>. If the fundamentals of website SEO<\/a> don’t really change, you should know that we could dedicate a 15-page Ebook to each parameter summarized here. <\/p>\n You can download the “deliverable” or “tracking file” template<\/a> for website optimization. This dedicated SEO file template will help you organize and track your work, selection\/decision; Like a project controller, he helps you streamline your decisions and better coordinate all the elements. It will also help you avoid ” stuffing <\/a>” and redundant keywords from one page to another since everything is in front of your eyes. The Excel table provided asks you to define the type of content writing <\/a>of the page you are working on. Homepage?, founding page?, blog post?, landing page? Is it a blog page or a landing<\/i> ? Is it just a thank you or customer testimonial page? This will put the importance of optimizing each page into perspective. <\/p>\n When optimizing a website, we sometimes consider rewriting the URLs<\/strong>. The tool allows you to note down old URLs and predict new ones, it gives you the opportunity to prepare your 301 redirect file<\/b> (htaccess, php…). <\/p>\n In the tool, I also suggest that you transfer the <Title> in order to keep this reference point and not forget to optimize it… in the next box<\/p>\n If there was only one thing to optimize in your site, it would be the <title>. If you only have time for one SEO parameter, dedicate it to the \/Title> tag<.\n
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I will only talk about ” on-page<\/em>” optimization here<\/h2>\n
How do I use the template file?<\/h2>\n
\nThis is my New Year’s gift to wish you a happy new year and your site good health + good positioning.<\/p>\n
\nIf you use it to modify your tags, you can track your rankings before\/after changes to SEO criteria. ![\"OnPage](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2013\/01\/optimisation-onpage-1.jpg\")
<\/p>\nIt can be useful for preparing your 301 redirects<\/a>.<\/h2>\n
Content Type<\/h2>\n
Current and rewritten URLs<\/h2>\n
<Original Title> tag.<\/h2>\n
New Title Tag <><\/h2>\n
\nThe best practice is to use the keyword in two different forms. “Keywords + keyword variation” in a short sentence. You must establish your theme in a strong way by avoiding redundancy and pleonasm and try to catch the interest of the Internet user.
\nNote: Keyword variation does not mean “the same word in the feminine-plural” but rather a paraphrase or synonym that does not weigh down the reading. <\/p>\n<Title Size><\/h2>\n