{"id":8695,"date":"2012-03-07T19:06:16","date_gmt":"2012-03-08T00:06:16","guid":{"rendered":"https:\/\/referencement-pme.ca\/download-the-web-writing-toolkit\/"},"modified":"2025-08-05T16:46:24","modified_gmt":"2025-08-05T20:46:24","slug":"download-the-web-writing-toolkit","status":"publish","type":"page","link":"https:\/\/referencement-pme.ca\/en\/download-the-web-writing-toolkit\/","title":{"rendered":"Download the web writing toolkit"},"content":{"rendered":"<p>Two files to download on this page.<\/p>\n<ul>\n<li><strong>a site optimization tracking file<\/strong><\/li>\n<li><strong>and a step-by-step guide to web writing<\/strong><\/li>\n<\/ul>\n<p>Nothing in exchange, neither your email, nor the promise of a newsletter, so take advantage of it, it&#8217;s a gift.<\/p>\n<p>It&#8217;s a gift, but if you want to say thank you in a way that doesn&#8217;t cost you much, click the <strong>G+<\/strong> icon at the bottom of the items you like and enter my circles: just to the left there&#8230; Thank you. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3012\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2013\/09\/logo.jpg\" alt=\"logo\" width=\"400\" height=\"146\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2013\/09\/logo.jpg 400w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2013\/09\/logo-300x109.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2><\/h2>\n<p>Read also <a title=\"Page Rank Update in 2014\" href=\"https:\/\/referencement-pme.ca\/en\/page-rank-update-in-2015\/\">this article about the PR in 2014<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>  The 2015 Optimization Guide<\/h2>\n<p>Here is the link to download the web optimization tracking file discussed in the article on the basis of website referencing: <a title=\"SEO optimization advice guide for better website SEO.\" href=\"https:\/\/referencement-pme.ca\/en\/onpage-optimization-for-better-seo\/\" target=\"_blank\" rel=\"noopener\">on-page optimization<\/a>. This file allows <\/p>\n<ul>\n<li>Visualization of your work,<\/li>\n<li>Streamlining priorities<\/li>\n<li>redundancy of keywords assigned per page<\/li>\n<li>preparing your redirects<\/li>\n<\/ul>\n<p>Simple and easy to maintain! It&#8217;s free<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>The canvas of search engine-driven writing<\/h2>\n<p>Here is the link to download your little practical canvas-guide. Many of my clients like it because it takes the writer by the hand &#8220;all you have to do is fill in the yellow boxes&#8221;. <\/p>\n<p>But I wish you to free yourself from it as soon as possible, it will mean that you have understood everything.<\/p>\n<p>I hope that this tool, promised in the article &#8220;<a href=\"https:\/\/referencement-pme.ca\/en\/writing-a-text-for-the-web-and-structuring-it-seo\/\">structuring a text for SEO<\/a>&#8221; will help and encourage you to produce structured content with well-informed SEO tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2144\" title=\"download-the-writing-canvas\" src=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/03\/telecharger-legalement-musique.jpg\" alt=\"Download the SEO Writing Canvas tool\" width=\"500\" height=\"500\" srcset=\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/03\/telecharger-legalement-musique.jpg 500w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/03\/telecharger-legalement-musique-150x150.jpg 150w, https:\/\/referencement-pme.ca\/wp-content\/uploads\/2012\/03\/telecharger-legalement-musique-300x300.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>After the site code, <a title=\"Web writing, a skill integrated into SEO\" href=\"https:\/\/referencement-pme.ca\/en\/web-writing-content-optimized-for-natural-referencing\/\">web writing<\/a> is the second lever of your website&#8217;s <a title=\"Google Certified Adwords Specialist in Internet Advertising\" href=\"https:\/\/referencement-pme.ca\/en\/\">SEO<\/a><\/p>\n<p>While <a title=\"Web visibility and inbound links\" href=\"https:\/\/referencement-pme.ca\/en\/backlinks-and-inbound-links\/\">backlink creation<\/a> comes into play in third place chronologically but remains undoubtedly the most important and powerful of the three parameters of <a title=\"SEO Montreal\" href=\"https:\/\/referencement-pme.ca\/en\/seo-and-seo-training-montreal\/\">SEO<\/a><\/p>\n<h2>Good writing and optimization<\/h2>\n<p><strong>PS<\/strong>, I don&#8217;t build email lists, I don&#8217;t bother anyone with pop-ups and more or less questionable marketing techniques.<\/p>\n<p>If you feel like saying thank you, click on Plus1 on this page and on the <a title=\"Writing a text for the web and structuring it SEO\" href=\"https:\/\/referencement-pme.ca\/en\/\">home page of the site<\/a>.<\/p>\n<p>And bookmark me, I don&#8217;t blog much I don&#8217;t have time, I just try to be really practical.<\/p>\n<p>See for example <a title=\"Backlink how-to: the easy ones\" href=\"https:\/\/referencement-pme.ca\/en\/backlink-how-to-the-easy-ones\/\">backling: the easy<\/a> or <a href=\"https:\/\/referencement-pme.ca\/en\/backlinks-publish-press-releases\/\">backlink publish press releases<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two files to download on this page. a site optimization tracking file and a step-by-step guide to web writing Nothing in exchange, neither your email, nor the promise of a newsletter, so take advantage of it, it&#8217;s a gift. It&#8217;s a gift, but if you want to say thank you in a way that doesn&#8217;t &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-8695","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Download the web writing toolkit - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"Two files to download on this page. a site optimization tracking file and a step-by-step guide to web writing Nothing in exchange, neither your email, nor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referencement-pme.ca\/en\/download-the-web-writing-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Download the web writing toolkit - 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