{"id":8684,"date":"2023-08-10T19:00:25","date_gmt":"2023-08-10T23:00:25","guid":{"rendered":"https:\/\/referencement-pme.ca\/seo-and-seo-training-montreal\/essential-website-audit\/"},"modified":"2025-08-05T16:46:08","modified_gmt":"2025-08-05T20:46:08","slug":"essential-website-audit","status":"publish","type":"page","link":"https:\/\/referencement-pme.ca\/en\/seo-and-seo-training-montreal\/essential-website-audit\/","title":{"rendered":"Essential website audit"},"content":{"rendered":"<blockquote class=\"alignleft\">\n<p style=\"text-align: justify;\">All SEO work starts with an<strong> audit of your website <\/strong>. <\/p><\/blockquote>\n<p>During this analysis, my attention is focused in turn on the ergonomics and tree structure of the site, the quality and hierarchy of its content, the keywords that emerge from it, the possible weaknesses of the <em>backend<\/em> and its blocking factors, the <a href=\"https:\/\/referencement-pme.ca\/en\/backlinks-and-inbound-links\/\">backlinks <\/a> acquired&#8230; or not, its elements of interactivity&#8230; A look at the sector of activity (competitive or not) and the quality of the sites positioned in this sector will make it possible to assess the feasibility and the &#8220;distance to travel&#8221; to position the site on the queries that will bring it quality traffic. <\/p>\n<p><strong>Website Audit in 2024<\/strong><\/p>\n<p>A website audit is a comprehensive assessment of everything related to your site&#8217;s visibility in search engines. With technological advancements and frequent updates to search engine algorithms, the audit approach has evolved in 2024. Here&#8217;s how to conduct a comprehensive audit taking into account current trends:  <\/p>\n<h4><strong>Technical analysis<\/strong><\/h4>\n<ul>\n<li><strong>Performance<\/strong>: Evaluate the loading speed of your site, especially on mobile devices. Use tools such as Google PageSpeed Insights or GTmetrix. <\/li>\n<li><strong>Mobile First<\/strong>: With the growing importance of mobile devices, make sure your site is responsive and optimized for mobile.<\/li>\n<li><strong>Security<\/strong>: Check if your site uses the HTTPS protocol. Also, make sure that it is safe from common threats like XSS or SQL injection attacks. <\/li>\n<li><strong>Site errors<\/strong>: Use tools like Google Search Console to detect 404 errors, indexing issues, or other technical issues.<\/li>\n<\/ul>\n<h4><strong>On-page content and SEO<\/strong><\/h4>\n<ul>\n<li><strong>Keywords<\/strong>: Check whether the target keywords are well integrated into titles, meta descriptions, content and URLs.<\/li>\n<li><strong>Content quality<\/strong>: Make sure the content is unique, relevant, well-structured (use of H1, H2, etc.) and offers added value to visitors.<\/li>\n<li><strong>Images<\/strong>: Check the size and optimization of the images. Also, make sure that all images have descriptive alt attributes. <\/li>\n<\/ul>\n<h4><strong>SEO Off-page<\/strong><\/h4>\n<ul>\n<li><strong>Backlinks<\/strong>: Analyze your site&#8217;s backlink profile using tools like Ahrefs or SEMrush. Aim for quality links rather than quantity. <\/li>\n<li><strong>Domain Authority<\/strong>: Find out how your site is perceived in terms of authority and trust.<\/li>\n<\/ul>\n<h4><strong>User Experience (UX) and Interface (UI)<\/strong><\/h4>\n<ul>\n<li><strong>Navigation<\/strong>: Can users easily navigate your site? Is it intuitive? <\/li>\n<li><strong>Design<\/strong>: Is the design modern, attractive, and consistent on all pages?<\/li>\n<li><strong>Interactivity<\/strong>: With the rise of technologies like Web 3.0, evaluate the ability of users to interact and engage on your site.<\/li>\n<\/ul>\n<h4><strong>Social and Local Aspects<\/strong><\/h4>\n<ul>\n<li><strong>Social Media<\/strong>: Check how your content is shared on social media. Make sure your site has working social sharing buttons. <\/li>\n<li><strong>Local optimization<\/strong>: If your business is local, is your site optimized for local search? Are information such as address, phone number and hours of operation easily accessible? <\/li>\n<\/ul>\n<h4><strong>Compliance and Accessibility<\/strong><\/h4>\n<p>With the growing importance of inclusivity, make sure your site is accessible to everyone, including people with disabilities.<\/p>\n<div class=\"twf_jefais icon\">My Web Audit is totally manual, it covers 80 SEO parameters. The final report details these criteria and provides several avenues for development   <\/div>\n<h2>The state of play of the website<\/h2>\n<p>While some of these points are statistical, the majority of them are technical. They are classified by category <\/p>\n<ul class=\"list-1\">\n<li><em>Backend<\/em> Technical Criteria<\/li>\n<li>Analysis of the <strong>keywords<\/strong> used by the site<\/li>\n<li><a href=\"https:\/\/blackcatseo.ca\/optimisation-de-contenu\/\">Content Optimization<\/a><\/li>\n<li><a title=\"  SEO optimization  \" href=\"https:\/\/referencement-pme.ca\/en\/onpage-optimization-for-better-seo\/\">OnPage Optimization<\/a><\/li>\n<li>Internal Linking<\/li>\n<li>Presence of web elements 2<\/li>\n<li>Backlink analysis<\/li>\n<li>A look at the competition<\/li>\n<li>Does it have any results, even long-tail results in the <a href=\"https:\/\/referencement-pme.ca\/premiere-page-google\/\">first page of Google<\/a><\/li>\n<\/ul>\n<p>The audit report is provided to the client in PDF format, including<\/p>\n<ul class=\"list-1\">\n<li>Designation of blocking factors<\/li>\n<li>A specific comment for each of the issues identified<\/li>\n<li>The rules that must be respected <strong>in terms of referencing in order <\/strong> to correct these weaknesses<\/li>\n<\/ul>\n<h2>Submission of the SEO audit<\/h2>\n<p>The audit is given to the client during a 2h30 interview which covers<\/p>\n<ul class=\"list-1\">\n<li>SEO criteria to be taken care of<\/li>\n<li>Tools and means of correction<\/li>\n<li>A succinct look at the competition<\/li>\n<li>An analysis of the keywords used<\/li>\n<li>Keyword leads to work on<\/li>\n<li>A technical development axis for the site<\/li>\n<li>A development plan of <a href=\"https:\/\/blackcatseo.ca\/redaction-seo-copywriting\/\">SEO Content Writing<\/a><\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"twf_info icon\">  An administrator who wants to get involved can then optimize his pages to 80%. On the other hand, a person who does not have the time or does not have an attraction for this discipline will have to opt for a package with accompaniment. <\/div>\n<div class=\"twf_jefaispas icon\">SEO consultants should never do an audit. They should be solicited from the design of the site and not after it has been put online. <\/div>\n<div class=\"twf_jefais icon\">The SEO audit is the basis of a website optimization strategy. Call me 438 875 0503 for a first look at your website or use <a href=\"https:\/\/referencement-pme.ca\/contact-referencement-pme-montreal\/\"> the contact form of the Merci agency<\/a> <\/div>\n<h4 class=\"slide_toggle\"><a href=\"#\">Web audit price...<\/a><\/h4>\n<div class=\"slide_toggle_content\" style=\"display: none;\">\nThe SME SEO web audit is 20 to 30 pages of analysis and concrete advice, when it is given to the client, it includes 2h30 of interview which explains the blocking factors of the website, it is billed $250 to 300 depending on the nature and size of the site.\n<\/div>\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response\">\n<p>The audit of your website in 2023 is a global approach that encompasses many aspects, ranging from technical to content to user experience. With the rapid changes in the web world, regular auditing is essential to ensure that your site remains competitive and relevant. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between lg:block\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-2 md:gap-3 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\">\n<p>&nbsp;<\/p>\n<div class=\"flex gap-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/blackcatseo.ca\/\">SEO and SEO agency<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All SEO work starts with an audit of your website . During this analysis, my attention is focused in turn on the ergonomics and tree structure of the site, the quality and hierarchy of its content, the keywords that emerge from it, the possible weaknesses of the backend and its blocking factors, the backlinks acquired&#8230; &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":8631,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-8684","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential website audit - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"During this analysis, my attention is focused in turn on the ergonomics and tree structure of the site, the quality and hierarchy of its content, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referencement-pme.ca\/en\/seo-and-seo-training-montreal\/essential-website-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential website audit - 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