portfolio<\/a> of GEO optimization applied in Quebec.<\/p>\n <\/p>\n
Gemini, Perplexity, ChatGPT, Deepseek<\/h2>\n
<\/p>\n
Gemini (Google)<\/h3>\n
![\"\"](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2025\/07\/5bbeb59b-6362-4a56-b836-4c1a59f24b86.gif\")
<\/p>\n
Objective<\/strong> : To be cited in AI Overviews and to be featured in rich results powered by Gemini.<\/p>\nTechnical best practices<\/strong> :<\/p>\n\n- Full HTML, no dynamically injected content<\/li>\n
- Mobile-first performance and Core Web Vitals (LCP < 2.5s, CLS < 0.1)<\/li>\n
- Structuring via relevant Schema.org tags (Product, Article, FAQ, Event)<\/li>\n
- Visible update date, revised content<\/li>\n
- Highlighting the E-E-A-T: author, expertise, press mentions<\/li>\n<\/ul>\n
<\/p>\n
Perplexity<\/h3>\n
![\"\"](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2025\/07\/1x-1.webp\")
<\/p>\n
Objective<\/strong> : To be included in the summary answers by citing reliable sources.<\/p>\nTechnical best practices<\/strong> :<\/p>\n\n- Pages served without JavaScript blocking<\/li>\n
- Clear headings, short paragraphs, list structuring or FAQs<\/li>\n
- Sourced, original, dated content<\/li>\n
- Links to trusted external resources<\/li>\n
- Schema.org on key elements (Organization, Person, WebPage)<\/li>\n<\/ul>\n
<\/h3>\nChatGPT (OpenAI)<\/h3>\n
![\"\"](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2025\/07\/ChatGpt-logo.png\")
<\/p>\n
Objective<\/strong> : To see its content included in browse responses and in query completion modules.<\/p>\nTechnical best practices<\/strong> :<\/p>\n\n- Full HTML rendering, no cloaking<\/li>\n
- Content structuring the answers (e.g., Q sections, tables)<\/li>\n
- Tags FAQPage, HowTo, Article to Guide Extraction<\/li>\n
- Allowing the Common Crawler (ccbot) in robots.txt<\/li>\n
- Citations to other articles, internal data, and case studies<\/li>\n<\/ul>\n
<\/h3>\nDeepseek<\/h3>\n
![\"\"](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2025\/07\/1200x675_cmsv2_4b3d5a33-60f6-5a9c-b545-18ffed37b354-9006948.webp\")
<\/p>\n
Goal<\/strong> : Sustainable indexability and reliable reuse of content via mass ingestion.<\/p>\nTechnical best practices<\/strong> :<\/p>\n\n- Up-to-date and comprehensive XML sitemap<\/li>\n
- Robots.txt permissive, no guidelines
noindex<\/code><\/li>\n- Logical semantic tags (Hn, clear sections)<\/li>\n
- Use of structured data for all informational pages<\/li>\n
- Strong internal linking with semantic consistency<\/li>\n<\/ul>\n
<\/h3>\nComparison Table of SEO Technical Requirements by LLM<\/h3>\n
\n\n\n| Technical<\/th>\n Criteria<\/p>\n | Gemini (Google)<\/th>\n | Perplexity<\/th>\n | ChatGPT (OpenAI)<\/th>\n | Deepseek<\/th>\n<\/tr>\n |
\n| Hn Structure and Tags<\/td>\n | Indispensable<\/td>\n | Indispensable<\/td>\n | Indispensable<\/td>\n | Indispensable<\/td>\n<\/tr>\n |
\n| Schema<\/td>\n Structured Data<\/p>\n | Priority<\/td>\n | Priority<\/td>\n | Priority<\/td>\n | Priority<\/td>\n<\/tr>\n |
\n| HTML \/ SSR<\/td>\n Accessibility<\/p>\n | Obligatory<\/td>\n | Obligatory<\/td>\n | Obligatory<\/td>\n | Obligatory<\/td>\n<\/tr>\n |
\n| HTTPS \/ Performance<\/td>\n | Priority<\/td>\n | Important<\/td>\n | Important<\/td>\n | Important<\/td>\n<\/tr>\n |
\n| Freshness \/ update<\/td>\n date<\/p>\n | Indispensable<\/td>\n | Priority<\/td>\n | Important<\/td>\n | Priority<\/td>\n<\/tr>\n |
\n| E-E-A-T \/ Authorship<\/td>\n | Indispensable<\/td>\n | Important<\/td>\n | Important<\/td>\n | Important<\/td>\n<\/tr>\n |
\n| External<\/td>\n Citations<\/p>\n | Priority<\/td>\n | Indispensable<\/td>\n | Priority<\/td>\n | Priority<\/td>\n<\/tr>\n |
\n| Robots.txt \/ Sitemaps<\/td>\n | Open \/ up-to-date<\/td>\n | Open<\/td>\n | “ccbot” allowed<\/td>\n | Open, full sitemaps<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/h3>\nTailor the strategy to each AI engine<\/h3>\nWhile the foundations remain similar, each LLM emphasizes slightly different aspects. Gemini values technical performance and E-E-A-T, Perplexity requires clear sources and structures, ChatGPT builds on conversational logic, and Deepseek requires maximum structural rigor. By understanding them, we can better position ourselves in the cognitive value chain of research AIs. <\/p>\n <\/p>\n The technical backstage of SEO for LLMs<\/h2>\n <\/p>\n From bare HTML to full display: what AIs see<\/h3>\nThe content read by AIs is the content directly visible in the HTML. This excludes any element dynamically added by JavaScript. What the user sees is not always what an LLM sees. <\/p>\n \n- Server-side rendering (SSR):<\/strong> Prioritize SSR or pre-rendering. Frameworks like Next.js or Nuxt allow content to be exposed without JavaScript. <\/li>\n
- Render check<\/strong> : Test your pages with
curl<\/code>Google Search Console’s preview, or Lynx’s “Text Only” mode to see what AI can extract.<\/li>\n- Avoid<\/strong> : Content injected via JS widgets, asynchronous carousels, or CSS-masked tags.<\/li>\n<\/ul>\n
<\/p>\n Table \u2013 Content accessibility by rendering method<\/strong><\/p>\n\n\n\n| Rendering<\/th>\n method<\/p>\n | AI-readable<\/th>\n content<\/p>\n | Recommended?<\/th>\n | Comment<\/th>\n<\/tr>\n | \n| Server-Side Rendering (SSR)<\/td>\n | Yes<\/td>\n | Yes<\/td>\n | Stable and complete display in HTML<\/td>\n<\/tr>\n | \n| Static Pre-rendering (SSG)<\/td>\n | Yes<\/td>\n | Yes<\/td>\n | Ideal for fixed or informational pages<\/td>\n<\/tr>\n | \n| Client-side rendering (CSR\/SPA)<\/td>\n | No<\/td>\n | No<\/td>\n | Risk of content invisible to AI<\/td>\n<\/tr>\n | \n| Partial<\/td>\n hydration<\/p>\n | Partly<\/td>\n | With caution<\/td>\n | Depends on HTML structure and fallback<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/h3>\nSemantic structuring and intelligent markup<\/h3>\nA page understandable by an AI is a page whose structure makes sense: hierarchical, tagged, typed content. The more tagged the content, the more the AI will understand it. <\/p>\n \n- Schema.org \/ JSON-LD<\/strong> : Use the Article, FAQPage, Product, LocalBusiness, HowTo types to define your pages.<\/li>\n
- Microdata<\/strong> : Add author, revision date, products cited, ratings, informative links.<\/li>\n
- Hierarchical headings<\/strong> : Tags H1 to H4 allow ideas to be clearly segmented, making them easy to reuse.<\/li>\n<\/ul>\n
Example<\/strong> : a page on legal obligations in family law in Quebec with Article + FAQ markup can be included in a Gemini response.<\/p>\n<\/h3>\nOptimization of technical performance<\/h3>\nLLMs do not directly “reward” speed, but the platforms where they operate (e.g. Bing\/Edge, Google\/Gemini) filter the results according to the classic criteria:<\/p>\n \n- Compressing images in WebP or AVIF<\/strong><\/li>\n
- Intelligent Lazy loading (main content loaded from HTML)<\/strong><\/li>\n
- Core Web Vitals compliant LCP, CLS, FID<\/strong><\/li>\n<\/ul>\n
AIs prefer sites that display quickly and present the essentials as soon as they arrive on the page.<\/p>\n <\/h3>\nCrawler access: AIs sometimes ignore your rules<\/h3>\n\n- robots.txt<\/strong> : Disallow: empty. But be aware that some AIs voluntarily bypass this file. <\/li>\n
- HTTP headers<\/strong> : Use clean, non-cloaking indexing headers.<\/li>\n
- Avoid gated content<\/strong> : Connection walls block access to content for AIs, who will systematically ignore it.<\/li>\n<\/ul>\n
<\/h3>\nOrganize content into thematic silos<\/h3>\nAIs are looking for global consistency. A site that offers isolated content on a subject is not considered relevant. You have to create a network of related content, with a coherent and varied vocabulary. <\/p>\n \n- Create a topic cluster<\/strong> around each master topic.<\/li>\n
- Use internal links to guide AI from one topic to the next.<\/li>\n
- Embed synonyms, co-occurrences, named entities.<\/li>\n<\/ul>\n
<\/h3>\nTechnical Best Practices (Advanced) Roundtable<\/h3>\n\n\n\n| Technical<\/td>\n dimension<\/p>\n | Recommended<\/td>\n Good Practice<\/p>\n | Why it’s important for LLMs<\/td>\n<\/tr>\n | \n| Content<\/td>\n accessibility<\/p>\n | SSR or pre-rendering, clean<\/td>\n HTML<\/p>\n | Enables full indexing, without loss of content<\/td>\n<\/tr>\n | \n| Semantic<\/td>\n structuring<\/p>\n | H1-H4 tags, short<\/td>\n paragraphs<\/p>\n | Facilitates the generation of summaries and citations<\/td>\n<\/tr>\n | \n| Structured<\/td>\n data<\/p>\n | Schema.org + full<\/td>\n JSON-LD<\/p>\n | Clarifies context for AIs, promotes understanding<\/td>\n<\/tr>\n | \n| Performance<\/td>\n | Compressed images, minified CSS, fast<\/td>\n loading<\/p>\n | Indirect influence by the UX of the original engines<\/td>\n<\/tr>\n | \n| Internal<\/td>\n Linking<\/p>\n | Contextual navigation, natural<\/td>\n anchors<\/p>\n | Strengthens thematic logic and content extraction<\/td>\n<\/tr>\n | \n| Update Frequency<\/td>\n | Visible timestamp, regular<\/td>\n revisions<\/p>\n | AIs enhance current and maintained content<\/td>\n<\/tr>\n | \n| Content<\/td>\n consistency<\/p>\n | Well-defined<\/td>\n thematic silos<\/p>\n | Demonstrates expertise in a given field<\/td>\n<\/tr>\n | \n| Original\/Proprietary<\/td>\n Content<\/p>\n | Internal data, case<\/td>\n studies<\/p>\n | Single source that AIs can cite unambiguously<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n We leave you with this information, and we will be happy to talk about it again for your SME, with concrete scenarios for your visibility on LLMs.<\/p>\n","protected":false},"excerpt":{"rendered":" Search engine optimization is a pillar of digital marketing, a reality that endures. However, by 2025, a major evolution is emerging… Artificial intelligences such as ChatGPT, Gemini and Claude are reshaping the landscape of online search. From now on, websites are no longer measured only by their positioning on Google; they also aspire to be …<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-8633","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"yoast_head":"\n SEO for LLMs (Gemini, Perplexity, ChatGPT, etc.) - SEO SEO agency, Web copywriting, backlinking<\/title>\n<meta name=\"description\" content=\"Search engine optimization is a pillar of digital marketing, a reality that endures. However, by 2025, a major evolution is emerging... 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![\"\"](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2025\/07\/image1-1.webp\")
<\/p>\n![\"\"](\"https:\/\/referencement-pme.ca\/wp-content\/uploads\/2025\/07\/Which-LLM-is-Best-for-SEO.png\")
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