My article Publishing a guest article for quality netlinking has generated public and private comments that push me to complete it with an attempt at a form letter that is easy to adapt and useful to as many people as possible.
Will you find what you are looking for? This letter is part of the paragraph “Explaining, convincing the future partner”.
The prerequisites for the solicitation are to be read in the first article, I will not repeat them here.
I would just like to remind you that it is necessary to:
Examine the blog in question and really know it
- Is the theme in line with yours?
- business or goodwill area does not come in competition with
- possibly PR but that’s not the most important thing
- Is there a presence of other guest articles (but that does not disqualify, you have to start one day)
- Does the general quality of the site’s information make it a serious and worthwhile platform?
Stick to the specifications,
In order to avoid copying and pasting, here is a picture of the specifications to be adopted
Move forward in the process without a mask, with your references, your real name, and by giving your phone… your chances will be total t of course write according to the blog…
Engage only one solicitation at a time
Naturally, my letter tries to get out of the usual solicitations from India, Madagascar or Mali, which scour the web with compliments as pompous as they are boaty most of the time without any consideration for your mother tongue and its grammar.
I receive shovels and wheelbarrows, easy to identify and in case of doubt, ask them for a negotiation by phone, they refuse the conversation on the pretext of their “protocol”.
in short, run away, they offer you a great site and publish you in a dark blog for two pennies…
To dissociate yourself from these tiring practices, here is a cleaner example.
The standard email.
Hello {First name of blog owner}
My question may surprise you, but it is simple.
Would you agree to publish a quality article on your blog {url of the site targeted} that would be written by a guest?
I act on behalf of {client title} {Client name}, in Montreal who works in {his trade}. {http://son-site-web.com}
The article of about 500 words that we would like to propose to you is about
{ H1 tag, the title of the article}
In order to minimize your publication and evaluation work in the best ethics:
- It is already formatted for {type of CMS or code used by the targeted site} so it will be easy to publish for your webmaster or by yourself.
- It contains the vocabulary that allows you to make internal hyperlinks to your own pages so that it will fit perfectly into your blog.
- It is in no way promotional, remains 100% informative on the subject matter.
- It contains only two links to the {client title} {Client name} website (one to additional information on the deep page and one in the signature to the home page)
- {Client Title} {Client Name} does not compete with your business in any way.
- The credibility and reputation of {client title} {Client name} are excellent, he is a member of {name of order, association, #RBQ…} of Quebec, member of the Society {name of another organization that brings credibility} and is not without a certain presence with the media, here in {name of province or country}.
To see
- {URL to a press page, interview or news}
- Other {URL to a press page, interview or news}
- Other verse page of credible testimonies [page and testimonies...]
As part of this publication, the {client title} {Client name} offers you to publish an article of the same content when it suits you, if you are happy with it.
This approach is part of improving the referencing of your website in search engines.
As you know, sharing information and publishing between sites with the same or similar themes is a win-win for everyone.
While you publish a well-made article, without having to write it, the guest is rewarded with a hyperlink pointing to a page of his own blog (backlink).
The ethics of this type of practice remain the best in the context of establishing the reputation of a site and building links around a web portal, because it participates in communication between sites without using artifices considered illegal by search engines such as Google.
If you are positively considering the possibility of inviting the {title of the client} {Name of the client} in your columns, I will be happy to send you the article I am mentioning here, you will naturally have plenty of time to refuse it if it does not suit your editorial line.
We do not want to exert any pressure whatsoever, bother you, or waste your time.
Believe, Sir, in the probity of our approach and whatever your answer, know that we have the most respectful considerations for your work.
We wish you a good day.
Kristof Maret, consultant and project manager of the Référencement PME agency in Montreal