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Backlinks: Publish press releases

Kristof Maret
communiqué de presse et backlink

Among the most effective backlinks you can create for yourself are those that are hooked to an anchor text where you have both control over the keyword and the page they point to.
Naturally, they are some of the most difficult to obtain and master.

The most classic practice is to publish an article on a site made for it:

Let’s look at the first three, another article will be dedicated to Digg likes.

Article updated on June 16, 2012

Be careful, the substance of this article remains true, the references communicated have, on the other hand, evolved, it is absolutely necessary to read Publication of articles in CP: the post-penguin after this article

Several possible publication categories allow you to create these links on “hard anchor”.

1 ) Publish an article on a friendly site as a guest

… with a blogger in your field.
Depending on your aura, a real relationship established with the administrator of the site and depending on the relevance of your writing, you have the possibility to propose an article on a friendly site, the links will point to your references, you will not fail to cite yourself, this is part of the deal.
It’s a practice that is spreading.

Don’t have any friends?
Go see a Canadian publication site that treats you as a friend!

2 ) Publish a page with a competitor
… which is not really one!

I can explain to craftsmen that a fellow mason living 400km from his home is not really a competitor in the field and that a recommendation page between colleagues from the same trade or a related professional field that are geographically distant will not only not affect his order book but that it could be good for the referencing of each. (links in the same theme). It is therefore not within a partner page full of links and logos of the “link exchange” type BUT a page dedicated to the other site, with URL in its name, title, title etc… that I recommend implementing.
In absolute terms, a criminal lawyer will recommend a qualified immigration colleague… There is always a way to find an agreement without hurting each other on the pitch.

3) Press release sites.

Press release sites are portals that offer the possibility of publishing informative articles, texts whose value could justify their use by journalists, web columnists, bloggers or specialized content aggregators.

More promises than facts! We know that journalists don’t expect us and that they have much more advanced professional tools at their disposal… So what?

Well, there you go! Some of these sites are very well done and are therefore very followed by Internet users, they generate good quality traffic since you can be found there by theme.

By posting on these sites, you agree:

From one department to another, these constraints are more or less important, more or less applied.
The first piece of advice will be to select your press release sites carefully because the requirements of these web portals are very variable and validation is not always there.
I give you a selection of these sites later in the article.

Benefits of Article Publishing:

*Careful! Many sites refuse promotional items and only accept those of general interest. Clever trick in this case, at the end of the article implant a paragraph in the form of a mini bio/presentation of yourself as an author “my life my work” with a link to your site, this practice is usual.

If anyone rebukes him,

Which press release sites?

No Quebec site as such! I only know professional sites attached to real newsrooms or sites that ask to pay to publish.

Far from being infallible, I let you correct my shortcomings… If you have found any, share your knowledge by dropping a comment.

On the other hand, I frequent a few sites that do not precisely fall into this category but that are unclassifiable and do the same work.

Promotional Publications

Openly dedicated to backlinking and promoting your business. Speech is free, promotion is the order of the day, restrictions are few and above all ethical. They are small back-link bikes.

To be consumed without moderation but with ethics

A selection of French press releases.

Go and read this article dedicated to 14 quality press release sites, the portals have been tested by Alexandre Santoni from keeg.fr. A serious work that deserves to be taken up and cited.

He reviews the following sites and assigns them the ratings that I report according to three criteria:

  1. The modest size of the articles
  2. Ease of publication
  3. The online longevity of submitted papers.

Here is his list reduced to “faultless” sites

I add those that I practice that have only the flaw of requiring a certain level of quality.

There are also quality sites that charge for publication in the same way as US sites

Of course the list is not closed, I am trying to give you reliable, serious references, in French and I would have liked to… more Quebecois…
You can see, when you see the crossed out sites , that they fall as quickly as they appear and that no list is definitively permanent. Regular verification and updating is therefore necessary.
But when you have published an article on each of its sites, you will be able to find others.

To conclude

No real conclusion to this article, it is part of the series that I am trying (slowly) to publish in order to enlighten laymen, curious people and administrators eager to make their site progress in the results of SERP

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